Digital Tourism Think Tank (DTTT) and Data Appeal Company are proud to announce a strategic partnership designed to empower destinations with deeper, data-driven insights directly through DTTT’s membership platform and new strategic advisory services.
Through this collaboration, DTTT members will now access Data Appeal’s cutting-edge data and intelligence solutions directly through the Digital Tourism Think Tank Membership Platform, empowering destinations (DMOs), and tourism leaders with seamless access to the world’s most comprehensive view of visitor dynamics, sentiment and sustainability performance, all within their existing DTTT interface.
The Digital Tourism Think Tank (DTTT) is a global organisation focused on driving digital transformation in the tourism industry. It serves as a collaborative platform for destinations, tourism businesses, and research institutions to share insights, discuss emerging trends and co-create innovative solutions.
This partnership marks a significant step towards bridging the gap between strategic destination thinking and actionable, data-led decision-making. By combining DTTT’s renowned expertise in digital transformation and innovation with Data Appeal’s trusted insights, members can now unlock new opportunities to:
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- Understand visitor behaviour and sentiment in real-time across global markets
- Monitor sustainability performance through proprietary indices and tourism impact data
- Benchmark destinations against peers using millions of online data points aggregated from reviews, social content, mobility data and spending trends
- Forecast more accurately to reach the right travellers at the right time through flight capacity, prices, searches and bookings
- Access expert strategic advisory services that translate data into actionable recommendations
”We're thrilled to partner with DTTT to make destination intelligence more accessible, actionable, and strategically impactful. Together, we're supporting destination leaders to not only understand their destinations but truly shape a sustainable and efficient future through data.
Hannah BabineauHead of Partnerships at The Data Appeal Company
Strategic Advisory Services: Bridging Data and Decision-Making
Whilst the industry has seen significant advances in data visualisation and dashboard technologies, a critical gap remains between accessing data and making strategic decisions with confidence. This partnership addresses that challenge directly.
DTTT members now gain a complete strategic intelligence partnership that not only includes unfettered access to DTTT’s extensive membership resources alongside Data Appeal’s intuitive data insights, they also have access to so much more through a specially designed bespoke Data Partnership Plans:
- Monthly Intelligence Briefings: Condensed, expert-led insights extracting the most important strategic signals from Data Appeal’s comprehensive datasets, tailored to each organisation’s individual priorities.
- Quarterly Strategic Analysis: In-depth reports analysing competitive positioning, market opportunities, and strategic recommendations.
- Senior Management, Board and Stakeholder Reporting: Executive-ready reports and material designed for leadership presentations and stakeholder communications.
- Destination Benchmarking: Comparative analysis against peer destinations within the DTTT network and beyond for better competitor analysis.
- Ongoing Advisory Partnership: Direct access to DTTT’s destination transformation experts who understand the unique challenges of destination management.
”The tourism industry has long struggled with the gap between having data and making strategic decisions. This partnership bridges that divide by combining Data Appeal's unparalleled intelligence capabilities with DTTT's deep expertise in destination transformation. We're building our members’ strategic intelligence infrastructure through comprehensive advisory services that translate insights into action, enabling destinations to make faster, smarter, more confident decisions in an increasingly complex tourism landscape.
Nick HallFounder & CEO of Digital Tourism Think Tank
At the heart of this collaboration lies Data Appeal’s unique blend of tourism intelligence, combining a vast range of datasets that together create a holistic picture of destination performance. From points of interest, online sentiment and visitor experience insights to flight prices, capacity, searches and bookings, accommodation rates and saturation, local events, economic impact, visitor spending and sustainability indicators, the platform provides an unparalleled level of depth and context.
In addition, Data Appeal continues to push innovation forward with new conversational AI tools designed to help destination managers, consultants and policymakers interact with and interpret complex data effortlessly, transforming insights into clear, actionable strategies.
Whether exploring new markets, managing sustainability performance, or rethinking destination positioning, DTTT members can now seamlessly access Data Appeal’s unique datasets and insights, from popularity and perception indicators to economic impact metrics – all designed to inform smarter, more sustainable tourism strategies.
This partnership reaffirms both organisations’ shared commitment to innovation, collaboration and the responsible growth of tourism worldwide. As the first in a series of strategic data partnerships, it establishes DTTT as a growing force in strategic intelligence services for destinations.
The partnership will be launched at “Bubbles and Data Bites with Data Appeal“, a social gathering at the DTTT Trends Hub alongside WTM London, bringing together destination leaders and industry innovators to experience the new platform capabilities first-hand.
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