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Take the guesswork out of destination management

With D / AI Destinations, formerly Data Appeal Studio, our all-in-one destination marketing & management platform, effortlessly leverage reliable, up-to-date, and actionable insights about your destination.
Make informed decisions and reach your goals. Faster and easier.
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Gain a competitive edge in this ever-evolving travel world

Forecast arrivals to make the most strategic decisions

  • Predict demand for the upcoming 12 months
  • Monitor flight searches & bookings
  • Analyse accommodation rates & occupancy
  • Keep an eye on events with the biggest impact on your destination

Reputation analysis to boost your visitors’ satisfaction

  • Detect visitor demographics & evaluate their experience
  • Pinpoint where your visitors are going – their favourite shops, hotels, restaurants & more
  • Sentiment Analysis of any business, industry or territory
  • Social Listening & Brand Monitoring

Benchmark & compare to overcome competitors

  • Compare performance and trends against previous time periods
  • Benchmark against competitors – domestically and internationally
  • Evaluate operators and locations objectively

Strategise &
Improve

  • Measure and optimise the effectiveness of your marketing campaigns
  • Save time and increase operational efficiency
  • In minutes, create reports and share them with stakeholders and operators

DIVE INTO OUR CUSTOMER SUCCESS STORIES

Discover the power of our destination management platform:

Places data & sentiment analysis to enhance tourism and surpass competitors

VisitPiemonte, the destination marketing organization (DMO) of the Italian region of Piedmont, is a perfect example of how flight, hotel and sentiment data can be leveraged for a twofold purpose:

Identifying concrete ideas and insights to optimize the actual experience of travelers
Conduct benchmarking against major competitors to identify its strength points to capitalize on to overcome them

In 2020, the DMO of Piedmont added D / AI Destinations to their arsenal, a data-driven territorial analysis platform.

Read the full customer story >

We outperformed Burgundy

Trusted by the best tourism destinations and companies

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Thanks to D / AI Destinations we now understand the behavior of resources in other non-tourist areas of the city so that we can work on diversifying tourist flows to other areas that have powerful content in terms of sentiment and volume of comments.

Pino CanalesAnalista de datos turísticos y Técnico en Turismo - Smart Tourism Office Sevilla
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A team of professionals able to listen to customer needs and adapt projects accordingly.
Technology and forward-looking characterise stimulating exchanges that help grow the business.

Roberta CantaveneraGlobal Channel and Customer Marketing Manager On Premise - Campari Group
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Updates to visitor arrival data took 45 days.
D / AI Destinations now provides us with reliable real-time arrival data.

Stefan MarchioroDirector of Visit Veneto
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We had a 50% cost saving in qualifying new opportunities.

Sales DirectorJLL, Commercial real estate | Property investment
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Thanks to D / AI Destinations, we’ve targeted actions to support our tourism industry. As a result, Langhe Roero recorded the highest sentiment in the region: 90/100.

Cristina BergonzoManager, Tourism Observatory of Piedmont Region
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We cut time-to-market by half by pinpointing where to effectively distribute our products

Marketing DirectorGlobal food & beverage brand
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This tool is invaluable to compare trends pre- and post-Covid, and forecast arrivals and trends.

Sophia QuintHead of Market Research, visitBerlin
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D / AI Destinations gave us a clear overview of the impact of events in our destination. For example, the Barcolana sailing regatta.

Bruno Berteroformer Marketing Director PromoTurismoFVG
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D / AI Destinations is essential to identify the image of our destination in the eyes of current and potential tourists.

Pierangelo RomersiDirector of Visit Emilia

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The Data Appeal Company S.P.A. | C.F. & VAT: 04633420262
Company subject to the management and direction of Almaviva S.p.A.
The Data Appeal Company is a Microsoft® Co-Sell Partner.