Stazione Leopolda
See you on November 11th from 12:00 PM at BTO 2025, with four speeches dedicated to the theme “An Invitation to Chart the Uncharted.”
When everything we thought we knew about tourism feels like it’s been done before, along comes a change. New technologies shuffle the deck, preferences shift, and routes evolve, leading us to discover tourist landscapes we hadn’t imagined.
That’s why The Data Appeal Company is returning to the stage at BTO 2025, from November 11-12, with the theme “An Invitation to Chart the Uncharted”: 4 hours of talks, exploring the new forces that challenge our assumptions and inspire us to rethink our approach in line with today’s reality.
We’ll explore how real-time data and insights can guide our decisions, cutting through uncertainty; we’ll discuss accessibility and a new kind of hospitality, blending functional minimalism, sustainable traditions, and hybrid models.
The events hosted by Data Appeal at BTO 2025
Smart Connections in Tourism
November 11th – 12:00 PM
Hall #2
Language: Italian
How is the organisation of tourism services, mobility and resource management, the evolution of accommodations, and sustainability strategies evolving?
From tailoring experiences to the predictive capabilities of data, from optimising processes to the impact algorithms have in reimagining relationships between destinations, operators, and travellers.
On stage:
- Marco Da Rin Zanco – CEO and Co-Founder, AmuseApp
- Fabio Galletto – Sales Leader, Travel and Automotive, Google
- Federico Catania – Senior Government Relations Manager, Trainline
- Laura Testa – Sales Promotions, Repower
Moderator: Edoardo Colombo – President, Turismi.ai
The Destination of The Future
November 11th – 2:00 PM
Hall #5, Turespaña
Language: English
Let’s explore the changes in destination management thanks to real-time data. Discover how predictive analytics can forecast visitor flows, personalize experiences, and foster sustainable growth without compromising the essence of a place.
On stage:
- Daniela Gugliotta Bagaian – Marketing Director, Ente Turistico del Luganese
- Nick Hall – CEO & Founder, Digital Tourism Think Tank
- Diego Cermelli – Head of Market, Saint Elmo’s Tourism
Moderator: Mirko Lalli – CEO & Founder, The Data Appeal Company
How do I get there?
November 11th – 3:00 PM
Hall #5, Turespaña
Language: English
Transport and tourism in perfect harmony. High-speed travel, micromobility, intermodality, and infrastructure investments that reduce carbon footprints while making every journey memorable.
On the stage:
- Andrea Giuricin – CEO, TRA Consulting; Senior Advisor Investment Funds; Senior Consultant World Bank; Transport Economist CESISP-UNIMIB
- Carlos Cachero – Head of Rider Operations Southern Europe, Uber).
- Closing with a brief presentation by Francesco Galati on the “Mr. Franz” project.
Moderator: Silvia Moggia – Hotel Owner, Blogger, and Tourism Expert, advisor at Data Appeal
The Hospitality Horizon
November 11th – 4:00 PM
Hall #5, Turespaña
Language: English
A discussion on the minimalism of capsule hotels, eco-resorts steeped in tradition, and the rise of hybrid structures. Passionate stories, poetic reflections, and smart contrasts that challenge us to rethink hospitality through an authentic lens.
On stage:
- Leonardo Saroni – Partner, Traveltech.vc
- Mathilde Armanet (Capsule Hotel)
- Rosie Willan – Co-Founder, Stay the Night
Moderator: Silvia Moggia – Hotel Owner, Blogger, and Tourism Expert, advisor at Data Appeal
Read the full event program, and if you’d like to receive the latest updates, sign up for our newsletter.
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