At The Data Appeal Company, we’re introducing a new way for destinations to interact with their tourism data.
Our new interface transforms the traditional data dashboard into a live dialogue, combining a decade of curated, domain-specific and continuously updated datasets from The Data Appeal Company and Mabrian with proprietary data and a conversational layer. The result: a new way for DMOs to analyse and act on tourism data.
The platform can perform simple tasks on request and delivers personalised, real-time insights, scenario analysis and strategic actions, helping DMO teams manage and promote their destinations more efficiently and with less operational effort.
Built specifically for Destination Management Organisations (DMOs), tourism boards and travel authorities, this new tool addresses one of the sector’s most significant challenges: while tourism demand and data have grown exponentially, many destinations still lack the capabilities and resources to keep up.
From dashboards to dialogue: contextual, agentic intelligence for destinations
Unlike generic AI solutions, this system is built on a trusted, curated and continuously updated knowledge base, sourced from hundreds of integrated datasets within The Data Appeal and Mabrian’s shared data space.
The new feature combines geo-referenced, behavioural and sentiment indicators—from air connectivity to accommodation performance and spending patterns—maintained and validated by a team of travel and tourism experts.
In practice, Data Appeal’s and Mabrian’s proprietary data and expertise “feed” the intelligence behind the platform, so that every destination receives answers and suggestions that are context-aware and specific to its own reality. The result is an unparalleled level of contextual and agentic intelligence that empowers destinations and tourism boards to make faster and smarter decisions and take concrete action.
Crucially, the platform goes beyond simply suggesting what to do: it produces concrete outputs and can take action, helping destination teams move directly from insight to execution.
For example, the platform can:
- Generate visual reports and automatically share them with selected stakeholders with a single request
- Monitor resident sentiment and set alerts when negative feedback about overcrowding spikes
- Design granular, ready-to-use marketing plans in response to queries such as: “Help me define a marketing plan to attract young, high-spending Chinese visitors to New York in winter, with a budget of XXX and primarily using social media channels.”
A strategic companion fuelling destination teams’ capabilities
Designed as a strategic companion for destination teams, the platform gives DMO professionals the clarity, speed, and confidence to perform at their best.
By replacing multiple dashboards with a simple dialogue interface, users can surface what matters instantly and delegate routine analytical and reporting tasks. This frees teams to focus on high-value strategic decisions, empowering them to act faster, smarter and with greater impact.
”We're thrilled to partner with DTTT to make destination intelligence more accessible, actionable, and strategically impactful. Together, we're supporting destination leaders to not only understand their destinations but truly shape a sustainable and efficient future through data.
Mirko LalliCEO & Founder - The Data Appeal Company
As the platform evolves, DMOs will be able to grant access to industry stakeholders to this reliable, robust and anonymised data ecosystem, managed under privacy-by-design principles.
This secure, role-based shared access ensures that all parties operate from the same trusted, up-to-date information, enabling coordinated, data-driven decisions across the sector—independent of an organisation’s size, role or level of analytical capability.
Human-centred AI for strategic tourism decision-making
The platform is part of Almawave Group’s continued commitment to developing responsible, human-centred AI that enhances the capabilities of public and private organisations while upholding strong data governance and sustainability principles.
Its purpose is not to replace experts within DMOs, but to simplify their daily work, free up time from routine tasks—not decisions—and help them focus on designing and implementing strategies that create value for destinations and residents.
Following its deployment, Mirko Lalli, CEO of The Data Appeal Company – Almawave Group, made the launch official during his keynote at Phocuswright Conference 2025 in San Diego (California, US).
Access is currently limited to a private environment with selected destinations. DMOs can enroll in the waiting list for early access. General availability will roll out in phases starting in early 2026.
