[FREE REPORT] All Italian Data 2025: Discover Italy’s leading destinations

Italy remains one of the most sought-after destinations globally, but with so many incredible places to choose from, where do people actually go—and why? What are the destinations that capture travellers’ hearts, and what makes them stand out? Whether it’s their stellar reputation, world-renowned gastronomic offerings, focus on inclusivity, or cutting-edge smart technologies, there’s so much more to Italy than meets the eye. 

Methodology

This year’s All Italian Data report is your essential guide to understanding the pulse of Italy’s tourism scene. It’s packed with fresh insights into the bel paese, offering more than just rankings of top destinations. It’s an in-depth exploration of what makes Italy so beloved—and where there’s room for improvement. 

The report is based on Data Appeal’s proprietary AI and advanced algorithms, with the collaboration of Mabrian, an Almawave Company. We’ve analysed 29,5 million digital traces and 772,000 points of interest from a wide range of sectors, including accommodation, short term rentals, dining, and attractions. 

All Italian Data 2025: Leading Italian destinations revealed

Find out which Italian destinations are leading the way in the following categories:

• Destination with the Best Overall Reputation
• Destination with the Best Gastronomic Offer
• Italy’s Most Appreciated Village Award
• Sustainable Destination Award
• Inclusivity Award
• Destination Most Appreciated by Non-Italian Tourists
• Smart Destination Award
• Cashless Destination Award

You’ll also find out the top International Destination Most Appreciated by Italians.

Emerging travel trends in Italy

This year’s report also delves into emerging travel trends that are shaping the future of tourism in Italy.

It takes a closer look at the growing appeal of solo travel and roots tourism, both of which are seeing a surge in popularity.

The report also explores the increasing demand for parks and outdoor spaces and highlights the most appreciated museums and attractions—the places that continue to draw visitors in, while also pointing out areas where Italy’s offerings could be improved.

What influences the Italian tourism industry

Beyond these insights, the report also examines key factors influencing Italy’s tourism industry, such as Online Travel Agencies, food and beverage trends, short-term rentals (STR), and much more.

Get inspired and stay ahead of the curve

Whether you represent a destination in Italy, work in the tourism industry, or are simply interested in understanding how Italy is perceived by travellers, this report is an invaluable resource. Don’t miss the chance to learn from these insights, draw inspiration for your own strategies, and explore new ways to enhance the visitor experience in Italy.