Coolcations and Green Tourism: Five Trends Transforming Northern European Travel
Northern Europe is quickly becoming the new go-to destination on the global tourism map.
Some are chasing the Northern Lights. Others are seeking unspoiled nature—or simply trying to escape the heat.
Whatever the reason, countries like Norway, Sweden, and Finland are capturing the attention of a growing number of travellers.
According to Statista, the Nordic tourism market is projected to grow by +2.63% annually through 2029, reaching a total value of $22.6 billion.
To uncover the key tourism trends in this fast-evolving region, The Data Appeal Company and Mabrian teamed up to conduct an exclusive, data-driven study.
From online reviews and sentiment analysis to travel motivations, OTA pricing, flight capacity and event impact, the report delivers fresh insights into how Northern destinations are transforming—and what this means for the future of tourism.
Inside the report:
- Travel motivations: What truly drives people to choose Northern Europe—and how these drivers shape their overall experience
- Strengths and weaknesses: What visitors love (and what they don’t)
- Demand and pricing: Which months are most strategic and how OTA rates are evolving
- Travel intent vs. flight capacity: Are airlines keeping up with demand?
- 2025 events: How key festivals are becoming a cornerstone of destination strategies
- The Helsinki playbook: How the Finnish capital is leading with a bold, sustainable, data-driven approach
Exploring the latest tourism trends in the Nordics means giving DMOs, operators, and destinations the tools they need to understand change and design truly effective strategies.
Download the free report now and discover the key travel trends shaping Northern Europe.
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