How Helsinki uses data to support sustainable tourism and stakeholder collaboration

June 18 – 5:00 PM (CET)

Want to receive the webinar recording? Don’t forget to register! Only registered participants will receive the recording after the event.

Speakers:

• Henna Siltanen, Senior Advisor Smart Tourism and Digital Development – Business Helsinki
• Damiano Meola, Marketing Director at The Data Appeal Company

Helsinki is becoming an increasingly popular destination – but how can we ensure sustainable tourism?

Whether it’s chasing the Northern Lights in winter or escaping heatwaves in summer, the major cities of Northern Europe are becoming more and more popular among travellers.

According to Statista, the tourism market in the Nordic countries is expected to grow by 2.63% annually between 2024 and 2029, reaching a value of $22.6 billion.

But how can we ensure that this growing number of tourists doesn’t compromise the natural beauty and quality of life in these destinations?

The answer lies in using data analysis to develop effective tourism management and promotion strategies.

Join us for a free, exclusive webinar with Henna Siltanen from Business Helsinki – one of the most popular cities in Northern Europe and recently named the Most Sustainable Travel Destination of 2024 by the Global Destination Sustainability Index.

What will you learn in this webinar?

• How Helsinki uses sentiment data and tourist behaviour insights to ensure sustainable tourism
• How local businesses and stakeholders are involved in shaping tourism strategies
• How the city enhances the tourist experience without negatively impacting residents’ quality of life

If you work in tourism or a DMO, this webinar is a must-attend to deepen your knowledge of emerging travel trends and learn how a data-driven strategy can help you reach your goals more effectively.