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      Software products by The Data Appeal Company.

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      Data Appeal Studio

      Human Experience Intelligence for geographic areas and tourism destinations

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      Explore all Studio features

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      The impact of using Data Appeal Studio

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      Book a Free Demo of Data Appeal Studio

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      COVID Safety Index

      A real-time indicator to help you navigate through uncertainty.

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      Travel Appeal

      Our Ecosystem of cloud products for the Travel & Hospitality industries.

    • Solutions

      Our technology reveals the story behind the data.

    • Data Provisioning

      Get our unique POI, feedback and market data for all your intelligence needs.

      Data Enrichment

      Enrich your CRM, PMS, BI and Data Lake with our information.

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      Location Intelligence

      Market Intelligence, Location Intelligence, Data-driven Strategy.

    • API

      From our Data Lake to your apps, reports or systems, via our REST API.

      Data Visualisation

      We deliver insight-rich reports that are tailored to your business needs.

      Voice of Customer

      Collect feedback at every touchpoint. Anytime your customers interact with your brand, you have an opportunity to listen.

    • Industries

      Learn how our AI-powered data fits your business needs.

    • Banking & Finance

      Enrich ratings & gather quality information about businesses anywhere.

      Retail

      Investigate the performance of your digital and physical stores. Drive Sales Growth through Customer Sentiment.

      Telecommunications

      Get a complete understanding of the market for laser-focused sales.

    • Utilities

      Measure the quality of service much better than NPS can. Up-to-date and relevant customer sentiment data for any product or service.

      Real Estate

      Get a comprehensive geographic, demographic and qualitative picture of any location worldwide.

      Travel

      Enterprise-grade analytics, market automation and intelligence for the industry.

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INDUSTRIES

Banking & Finance

The power of data-driven decisions
Industry - Finance

THE DATA IMPACT

 

147
Countries mapped
2 Mln
POI mapped
300 Mln
Pieces of online content analyzed every day
100
Sources of online feedback monitored
Develop a more complete and strategic risk analysis for your bank or credit institution. Define a more accurate rating of customers requesting financing or economic support.

Evaluate and monitor the sentiment expressed by online users for any activity, product or service.

Go beyond numbers and acquire a deeper understanding of your market positioning to invest strategically, attract new markets and develop and expand services. Our AI-enhanced data analysis allows you to make accurate and strategic assessments.
LET DATA BE YOUR COMPASS

Obtain Total Control over your Market

Leverage comprehensive and accurate reports for an in-depth market analysis about any location, company or commercial sector around the globe.

Redefine Ratings of any Partner or Customer

Obtain both a holistic summary and detailed scores about the perception of any company – on demand and in real time.

Strategically Invest to Drive Business Growth

We provide you with the largest and most accurate data lake on the market. Discover customer sentiment for any product or service. Thoroughly understand client opinions to focus investments and identify critical issues that require immediate resolution.

By leveraging Data Appeal analyses, UniCredit enriches their evaluation dataset for partners and customers requesting financing with a quality score linked to the online reputation of their business activities. In a world where feedback is the new currency, including this index into credit ratings is critical.

SOLUTIONS

Data That Makes a Difference

At any time, leverage comprehensive and real-time data on human experience, points of interest (POI), geographic areas and locations around the world. We understand what drives human behaviour. 
You gain a competitive advantage.