The Data Appeal Company has entered into a strategic partnership with City Destinations Alliance, the alliance of Tourist Boards, Convention Bureaux and City Marketing Organisations in Europe.
City Destinations Alliance (CityDNA), formerly known as European Cities Marketing, is an European knowledge sharing alliance for cities, urban regions and data providers. Together, members drive innovation and data-driven destination management to demonstrate that the visitor economy can benefit the destinations’ social inclusion, cultural repertoire and relations, knowledge societies and local communities.
“We are very excited to enter this partnership with CityDNA and provide cities and destinations across Europe with a more holistic overview of their destination, local businesses and competitors, enabling them to create strategic marketing campaigns and sales strategies. The insights derived from our reputation, sentiment and geospatial datasets add an invaluable layer of enrichment”.
Data Appeal joins several industry leaders as one of four Industry Partners, supporting the network and its members through knowledge opportunities and by enriching strategies with our data and research. With over 110 members across Europe ranging from Tourist Boards and Convention Bureaus to City Marketing Organizations, DMCs and DMOs, Data Appeal will have the opportunity to connect directly, share knowledge and foster a sustainable and responsible visitor economy that works for people, the destination, and the planet.
“In building the new partnership, CityDNA COO Flavie Baudot, declared: “It is important that City Destinations Alliance continues to develop relevant industry partnerships that will help our members in their challenging every-day work life. We are glad to explore possibilities with Data Appeal, which will be key to keep on rebuilding a sustainable visitor economy and drive quality visitation in their markets.”
The members of CityDNA will have first-hand access to Data Appeal’s research and solutions, including Data Appeal Studio, the only all-inclusive destination analysis platform. Through the software, destination managers and marketers obtain actionable insights to uncover hidden opportunities and mitigate risks. Dive deep into any territory to discover insights about transportation, services, retail shops, restaurants, venues, attractions, monuments and more. Uncover which places are most and least appreciated by visitor origin, type and language to fully assess the visitor journey and experience.
Meet with Data Appeal and CityDNA