Turning Visitor Insights into Destination Growth: How Prague Combines Spending and Travel Intelligence to Shape its Strategy
A free webinar hosted by The Data Appeal Company in partnership with Mastercard, with participation from Prague City Tourism.
Thursday 3 December
14:00 CET (13:00 GMT)
How can destinations turn visitor insights into better decisions and more effective strategies?
Join The Data Appeal Company, Mastercard, and Prague City Tourism for an exclusive webinar exploring how integrated tourism insights help destinations strengthen strategic planning and optimize day-to-day decision-making.
Understanding visitor spending, behaviour, and travel demand is essential for destination organizations looking to better target visitors, craft more effective marketing campaigns, reduce seasonality, and attract higher-value travellers.
During this session, you’ll discover:
- How spending insights can reveal which markets generate the highest value and how visitors spend once they arrive in the destination
- How travel demand, air connectivity, and visitor preferences can uncover emerging opportunities and highlight areas requiring attention
- How integrated tourism intelligence can support a wide range of objectives, from marketing and investment decisions to seasonality management and visitor experience enhancement
- How Prague turns tourism and spending insights into strategic decisions to address present and future challenges
Register now
Subscribe to access the webinar and receive exclusive tourism intelligence updates from The Data Appeal Company.
Can’t attend live? Register anyway and you’ll receive access to the full webinar recording on demand.
Turning Visitor Insights into Destination Growth: How Prague Combines Spending and Travel Intelligence to Shape its Strategy
Thursday 3 December
14:00 CET (13:00 GMT)
