Smart DestinationsTourism DestinationsTourism Sustainability Seven steps for a roadmap to move destinations away from overtourism Overtourism is a key issue for sustainable destination management. Dealing with the problem starts in…AiguMay 27, 2024
EuropeSmart DestinationsTourism DestinationsTourism Sustainability Portugal and Greece climate perception, the most resilient to global warming among Mediterranean destinations Our data indicates that France, United Kingdom and United States are the most sensitive key…AiguMay 20, 2024
EuropeSmart DestinationsTourism Destinations Five trends and opportunities for Poland destination brand and promotion Our Tourism Insights & Advisory team was invited by Mastercard Innovation Hub and Tourism Area…AiguMay 16, 2024
EuropeSmart DestinationsTourism Destinations Low-cost airlines increase air tickets prices to Spanish destinations this summer According to our data, low-cost airline flights fares are behind the increase in average prices…AiguMay 2, 2024
EuropeSmart DestinationsTourism DestinationsTrend Studies Rethinking wellness travel: the rise of active well-being Wellness travel is about engaging with the destination in a more active way, in line…AiguApril 22, 2024
EuropeSmart DestinationsTourism DestinationsTourism SustainabilityTrend Studies 52% of hotels in Portugal have a sustainability certification These hotels have obtained, at least, the basic level of good sustainability practices from one…AiguFebruary 28, 2024
Smart DestinationsTourism DestinationsTrend Studies Top 10 internationally best-connected markets in 2024 We have released data on the top 10 countries with the best international air connectivity…AiguJanuary 31, 2024
Smart DestinationsTourism Destinations Mabrian’s top 10 most relevant travel trend studies in 2023 We conclude an intense year in which the tourism sector has solidified its global recovery,…AiguDecember 22, 2023
EuropeReportsSmart DestinationsTourism DestinationsTrend Studies New Travel Motivations in Europe: Trending Destinations in 2024 We have presented the latest update of our travel motivation analysis, focusing specifically on the…AiguNovember 27, 2023
EuropeReportsSmart DestinationsTourism Destinations Croatia forecasts a 10% growth in tourism for this low season Compared to last year, Croatia anticipates higher tourism activity during the autumn and winter months,…AiguNovember 13, 2023