AcademyNewsSmart DestinationsTourism DestinationsTrend Studies The strength of demand to visit a destination: the Share of Searches Index To identify the best recovery opportunities, once restrictions are lifted, Mabrian Technologies offers an indicator…AiguMarch 4, 2021
Consumer GoodsHORECALocation & Market IntelligenceNews Human Experience Data in Practice: How two Global Beverage Brands are Leveraging Our Data Two international beverage conglomerates are levering Data Appeal’s human experience data to win market share…Hannah.BabineauMarch 2, 2021
Consumer GoodsLocation & Market IntelligenceNews Is the consumer goods industry the next to go data-centric? How can Consumer Goods companies take advantage of online feedbacks to enrich the customer experience…Hannah.BabineauMarch 2, 2021
NewsProduct & Company News New Features Added to Enrich the Semantic Analysis of Hotels & Campsites We have added 13 new main topics (clusters) to the semantic analysis of accommodation properties,…margherita.nieriFebruary 26, 2021
FinanceNewsResearch [eBook] Leveraging Alternative Data for the Finance Industry Uncover how alternative data is the most effective secret weapon for Financial Institutions. Risk mitigation,…Hannah.BabineauFebruary 24, 2021
NewsSmart DestinationsTourism DestinationsTrend Studies Remote working has an impact on travel search trends Flight searches during weekends and Mondays gain relevance as we attend the office less.AiguFebruary 18, 2021
NewsTourism Destinations Sentiment Analysis and Destinations: Why Tourism Observatories rely on reputation data The leading tourism observatories integrate sentiment analysis as a KPI to measure a destination's success.Hannah.BabineauFebruary 17, 2021
NewsService Providers 3 Ways Customer Experience Data is Improving Value for Service Providers Customer Experience Data is a game changer to provide your clients with extra value and…Hannah.BabineauFebruary 9, 2021
NewsTourism Destinations From the Alps to the Mediterranean: Three Best Cases of Data-Driven Destination Marketing Lugano, Emilia Romagna and Puglia are excellent examples of how using Data Appeal Studio can…margherita.nieriFebruary 5, 2021
Middle EastNewsSmart DestinationsTourism DestinationsTrend StudiesUse Cases Diagnostic on visitors’ experience at the destination Mabrian can help destinations identify opportunities and areas for improvement to deliver a rich and…AiguJanuary 28, 2021