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The Fourth Edition of HICON – The Hospitality Innovation Conference will be held on December 2nd in Bologna, Italy.

HICON: the best that hospitality and tourism innovation has to offer

Without a doubt, the past year and a half has been filled with uncertainty for the travel sector. As the reopening phase is now upon us, we’re looking ahead with optimism towards the best that hospitality and tourism innovation has to offer from around the world.

HICON – The Hospitality Innovation Conference will return for its fourth edition on December 2nd, 2021 in DumBO Space in Bologna. The event will be hybrid – taking place both online and in person, with the support of Bologna Welcome.

Everything has changed… but for the better?

Travelers are eager and want to start traveling – with or without a vaccine. Their bags are packed and they’re ready to board that plane as soon as possible. Yet, nothing will be the same again.

A new generation of travelers will arrive. They’re different, more conscious and more sensitive. To welcome them, from an airplane cabin to hotel room, hospitality and tourism operators need to evolve and embrace the change.

A Travel Renaissance

International speakers, workshops, and networking: HICON is the perfect occasion to interact and discover the innovations and technologies reshaping the hospitality and travel sector.

From IoT and voice assistants to augmented reality and wearable recognition technology, we’ll reveal the latest trends, new traveler preferences, and the innovations that will have the most significant impact on hotels and accommodation properties.

This year, we’ll also highlight the importance of integrating data and technology in tourism boards and destination marketing organizations.

Here’s a sneak peek of what we’ll uncover:

  • “Revenge Travel” trends
  • New Hospitality Technology – and what’s really worth the investment
  • The latest insights on Accessible & Sustainable Tourism
  • Tourism Boards & DMOs – making the most with reduced budgets

Don’t just learn about the future, be a part of it!

Over the past three years, HICON has attracted speakers from around the globe – including experts from Google, Sabre,, Amazon, Accor, and more. 

The latest innovation and technology trends, exciting marketing campaigns insights, and new sales strategies await you at The Fourth Edition of HICON – The Hospitality Conference on December 2nd.

Take advantage of the Super Early Bird offer and secure your ticket today!

PS: HICON 2021 goes Hybrid! After last year’s Virtual Edition, we can’t wait to welcome you in person this year. However, if travel restrictions prevent you from joining us in Italy, we encourage you to participate online and enjoy all speeches from the comfort of your home. 

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