Canadian travellers: Trends and new opportunities for European DMOs
According to a new study conducted by Data Appeal and Mabrian, Canada represents a high-value long-haul market and a strategic source of demand beyond Europe’s peak summer months, particularly during the shoulder season.
The analysis highlights the key characteristics and preferences of this market, providing European tourism operators and DMOs with valuable insights to better capture demand and ease pressure during peak seasonal periods.
What you’ll find in the report:
- Air connectivity between Canada and Europe: current developments and trends
- Shoulder season: the emerging key travel period
- Travel drivers and preferences
- Strengths and weaknesses: most and least appreciated aspects in digital feedback
- Sentiment analysis: differences between English- and French-speaking travellers
Why download the report?
Canadian travellers represent a highly valuable segment for European destinations, owing to their strong spending power and increasing interest in cultural and experiential travel.
As travel behaviors continue to evolve, understanding when, where, and why Canadians travel can help destinations:
- Extend the tourism season
- Reduce overcrowding during peak periods
- Target marketing efforts more effectively
- Unlock new growth opportunities in long-haul markets
Interested in attracting more Canadian travellers?
Download the full report to learn how to better position your destination beyond the high season.
