October 8, 2024
Palacongressi Rimini
TTG
October 9-11, 2024
Rimini Expo Center
Once again, The Data Appeal Company will be part of the most significant tourism events in Italy. Join us for our talks, visit our booths, and discover all the winning destinations of the 2024 Italy Digital Destination Awards.
TTG – Travel Experience 2024
October 9 – 11 – RIMINI, Italy
Stand: 208 – Pavilion A2
Our speech (Italian language)
Data doesn’t lie: Instructions for building authentic tourism with real data
Speaker: Mirko Lalli, Mario Romanelli
Wednesday, October 9, 2024
15:40 – 16:40
Italy Arena – Pavilion A7
In a tourism environment increasingly influenced by personal opinions, fake news, and fake reviews, the importance of data cannot be overstated. Real-time data analysis offers a reliable foundation for understanding and anticipating market trends, addressing biases, and revealing surprising insights into traveller behaviour.
This session will discuss how a data-driven approach can lead to a more effective, transparent, and traveller-oriented tourism industry.
The topics we’ll cover include:
- How to make informed decisions for budget management
- Leveraging insights to create effective marketing campaigns
- Analysing market trends to promote more sustainable scenarios
Italy Digital Destination Award 2024 – Ninth Edition
During the speech at TTG, the exclusive report on the state of Italian tourism, “Italy Digital Destination 2024,” will be presented. The report will also include the awarding of the eponymous prize to the Italian destinations and regions that have achieved the best online performance.
