Free tourism intelligence reports by Data Appeal Mabrian
Attended our session at TTRA? Explore the latest research on traveler demand, air connectivity, visitor sentiment, and destination performance to better understand what’s driving visitation in 2026 and beyond.
Tourism is evolving fast. Source markets are shifting, air routes are changing, major events are reshaping demand, and travelers’ expectations are becoming more complex.
For destination leaders, this means one thing: better data leads to better decisions.
Start with our latest Travel South report
Our new report uncovers the latest tourism trends shaping demand for Travel South destinations, with a focus on domestic and European markets.
Inside, you’ll find insights on:
- Air connectivity: How domestic and European air capacity to Travel South destinations is expected to evolve in 2026.
- Demand drivers: The key reasons travelers choose Travel South destinations
- Visitor profiles: A closer look at domestic and European travelers, including destination perceptions, accommodation preferences, trip characteristics, length of stay, and more.
- Strategic recommendations: Practical suggestions tailored to Travel South destinations and their growth opportunities.
Access our latest U.S.-related reports
By subscribing to our newsletter, you can download the Travel South report and access our latest U.S. tourism analyses and white papers, including:
- The evolution of European demand to the U.S.: A white paper in collaboration with Phocuswright on how U.S. destinations can better align with European market expectations.
- FIFA World Cup 2026: mapping demand, spend and experience: An analysis of travel intent, air capacity, event-related spending, attendance and visitor sentiment around the biggest sporting event of 2026.
- North America summer travel trends 2026: Insights into how international summer demand to the U.S. is evolving.
Destination management at a higher level
The Data Appeal Company, through its tourism destinations division Mabrian, offers the most comprehensive destination intelligence ecosystem worldwide.
Trusted by 500+ destinations, Data Appeal Mabrian helps DMOs, tourism boards, and industry leaders transform complex tourism signals into strategic decisions:
- Manage visitor flows
- Enhance traveler experience
- Optimize marketing strategies
- Allocate investments more effectively
- Drive long-term competitiveness
- Anticipate demand and strengthen resilience
- Improve sustainability
Download our reports to see the value of tourism intelligence in action — and discover how Data Appeal Mabrian can help your organization identify opportunities, anticipate demand and invest more effectively.
Download the reports
Subscribe to our newsletter to access the reports shared at TTRA and discover how Data Appeal can support your destination strategy.
