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The Hospitality Innovation Conference returns on November 23rd, 2022. HICON is the largest Italian event dedicated to hospitality, technological innovation and the latest tourism trends. This year’s edition will take place in Milan, Italy at the brand new NH Collection Milano CityLife Hotel.

Tickets are available now at the early bird price of € 39 + VAT. This special offer expires on June 23rd.

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HICON 2022: Wave Surfing takes on a whole new meaning

Today’s future resembles a giant, gnarly wave. Between the out of the blue Covid-19 pandemic and unstable recovery trends, tourism has taken quite a hit in recent years. Yet, like all ocean waves, tourism bounced back to the shore, stronger and more resilient than ever before.

We’ve dedicated the theme of the 5th Edition of HICON to Wave Surfing. Tourism operators, destination marketing organizations (DMOs), and local businesses must lean into the wave, unafraid of the undertow, to ride with confidence and success.

HICON, dedicated to hoteliers, restaurants and tourism operators, will be divided into four 90-minute sessions:

  • Tourism Megatrends
  • Destinations & Transportation
  • Technology & Innovation
  • The Hospitality Metamorphosis

In addition to keynote speeches, attendees will have the opportunity to participate in exclusive demos organized by event partners.


A New Location: NH Collection Milan CityLife

This year HICON returns to Milan and will take place at the brand new NH Collection Milano CityLife Hotel.

What used to be an abandoned twentieth century church will soon be one of the most glamorous hotels in Milan, complete with a rooftop terrace, panoramic swimming pool and convention space for 600 guests. This venue is an innovative environment blending together innovation and excellence in hospitality, aligned with the values of the conference.

Join us on November 23rd to experience the best of hospitality in this new temple of Milanese tourism.

Super Early-Bird Prices Start at just €39

Take advantage of the limited edition early-bird price and participate at HICON 2022 for just €39 + VAT.

Save your seat today – tickets are on sale now and this offer ends on June 23rd.

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