Decoding visitor DNA: How Lugano Region leverages data to enhance marketing and tourism products
March 18, 2025 – 5:00 PM CET

Speakers:

• Daniela Gugliotta Bagaian, Marketing Director – Lugano Region
• Damiano Meola, Marketing Director – The Data Appeal Company
• Mirko Lalli, CEO & Founder – The Data Appeal Company

How can you effectively improve your destination’s marketing strategy and products offering?

Understanding visitor opinions, knowing where they come from, how they behave, and what they expect from their travels are essential insights for optimizing destination marketing strategies and building effective tourism products.

Join Data Appeal and Lugano Region for an exclusive free webinar designed for DMOs and tourism professionals.

A 30-minute deep dive featuring practical examples, real-life stories, and future perspectives on how to harness tourism data to personalize marketing messages and enhance destinations.

You will learn how:

• Combine real-time sentiment data and POIs to optimize marketing activities
• Improve tourism product effectiveness with data-driven insights
• Overcome barriers to effective data sharing between DMOs and stakeholders
• Plus, best practices for DMOs to enhance their data-driven strategies in 2025

Watch the webinar now!