[FREE REPORT] Milano Cortina 2026: How the Winter Olympics Will Shape Tourism, According to the Data

With just days to go until the Milan Cortina 2026 Winter Olympics, Data Appeal and Mabrian have released an exclusive report highlighting the early signals of the event’s impact on host regions. 

Flights, accommodation, and tourist spending data point to an event of intense economic and reputational significance. For destinations and operators, the challenge will be delivering experiences that meet the high expectations of visitors. 

The report goes beyond the numbers, offering destinations and professionals practical guidance to use data, improve services, delight visitors, and handle the extra tourism demand. 

What’s in the report? 

• OTA rates and occupancy: Where prices are rising, when peak demand occurs, and which locations and accommodation types are most affected. 

• Air capacity in Milan and Venice: Growth in international markets, flight pricing trends, and domestic travel dynamics. 

• Tourist numbers and spending forecasts: Expected attendance and distribution of spending across accommodation, dining, and transport. 

• Destination sentiment: Strengths and weaknesses observed online, focusing on hospitality and transport. 

• Tips for DMOs and operators: 7 practical recommendations for managing major events with a data-driven approach.