The New Climate Reality in the Mediterranean: How Heatwaves Are Reshaping Traveller Perceptions
The recurring heatwaves that have affected Mediterranean destinations in recent years influence travellers’ perceptions, particularly when they occur earlier than expected, persist over time, or reach exceptional intensity.
However, their impact on expectations and travel experiences varies significantly depending on both the destination and the travellers’ country of origin.
The latest report by The Data Appeal Company, conducted using the Data Appeal Mabrian travel intelligence platform, reveals the correlation between heatwaves and traveller perception, using the proprietary Climate Perception Index (PCI), from 2023 to the present across France, Greece, Italy, Portugal, and Spain.
Why DMOs need this report
This comprehensive comparative analysis helps DMOs understand the real impact of heatwaves on traveller reviews and social media conversations, anticipate potential long-term challenges related to climate perception, and gain valuable insights into the Climate Perception Index (PCI).
Key findings include:
- Portugal is the country that best maintains a positive climate perception, even during periods of particularly high temperatures.
- Greece consistently records a high Climate Perception Index (PCI) throughout all summer seasons analysed, with scores generally close to or above 90 out of 100.
- American travelers are the most tolerant of heatwaves, while French travellers are the most sensitive.
- The PCI recovery time tends to be rapid once temperatures return to their usual levels.
Access the full analysis
Subscribe to our newsletter and download the report on climate perception in the Mediterranean today.
