The new unified Data Appeal Mabrian platform is the most comprehensive travel intelligence ecosystem for DMOs, combining Data Appeal and Mabrian datasets and capabilities into one intuitive solution to support faster, more informed decision-making.
What is not measured cannot be managed. This idea has always been at the core of our company and, today, it takes a step further with the launch of the new Data Appeal Mabrian platform: a single solution that brings together the data, technology, and expertise of The Data Appeal Company and Mabrian into one comprehensive travel intelligence platform.
Built to help DMOs measure, compare, and act on their tourism data, the platform gives destinations a complete view of performance across air connectivity, traveller behaviour and demand, supply and accommodation, visitor spend, presence and mobility, events, and sustainability.
For the first time, all these data layers are accessible in one place, through a redesigned interface built to support faster, more effective decision-making across destination teams.
Overcoming a fragmented data world with the most comprehensive ecosystem for destination intelligence
Managing a destination in 2026 means working across multiple data sources, platforms, and reports, each covering a different dimension of tourism performance. Building a full picture of destination dynamics becomes time consuming, and rarely effective enough to guide decisions and investments with confidence.
Reliable alignment between public institutions and private stakeholders requires a common evidence base, which fragmented data cannot provide.
With this in mind, the new version of Data Appeal Mabrian brings every dimension of destination performance into a single interface, drawing on over 130 global data sources and a standardised methodology comparable across destinations and markets worldwide.
The new version of Data Appeal Mabrian offers a detailed, 360-degree view of the destination:
- Air connectivity: See where demand is heading before it arrives, tracking flight capacity, searches, and bookings by origin market.
- Traveller behaviour and demand: Understand how travellers perceive the destination and which accommodation and experiences they choose, across markets and over time.
- Supply and accommodation: Monitor how your accommodation offer is priced and positioned against competitors.
- Visitor spend: See how much visitors spend, and where.
- Presence and mobility: Follow how visitors move through your territory, so you can manage pressure points and rebalance flows.
- Events: Anticipate the impact of events on demand and spending, with enough lead time to plan for it.
- Sustainability: Measure your destination’s sustainability against comparable destinations worldwide, and track progress over time.
A redesigned platform backed by our travel advisory team
The seven modules are supported by a redesigned interface built for accessibility across the entire destination team, not just data specialists. New benchmarking capabilities, interactive heat maps, and sentiment analysis by topic make destination performance immediately readable.
Behind the platform, our Travel Advisory team works side by side with each destination, bringing market expertise, interpreting the data, and turning insights into decisions that matter.
Data as the foundation for effective AI
As artificial intelligence reshapes the travel industry, the quality of any AI system depends on the data behind it. Models trained on generic, incomplete, or outdated information produce unreliable answers for destinations.
Data Appeal Mabrian has been designed not only as a destination management tool, but also as a reliable foundation for AI-powered business intelligence: providing up-to-date, comparable, and trustworthy data for DMOs.
Contact us
Contact us to find out more or request a walkthrough of the new platform.
