[FREE REPORT] FIFA World Cup 2026: Mapping Demand, Spend and Experience

With just one month until the FIFA World Cup 2026 kicks off across the US, Mexico, and Canada, what travel dynamics are already emerging? And how can data be used to capture demand and maximize impact at destination level?

For DMOs and tourism operators, this report provides a clear view of how visitor demand is evolving, what travellers expect, and how to respond effectively.

What you’ll find inside the report

The report combines Data Appeal and Mabrian’s destination intelligence with spending and attendance insights from PredictHQ, a leader in predictive demand intelligence.

Travel intent, air capacity, event-related spend and attendance, along with visitor sentiment, provide a comprehensive view of the dynamics shaping the market.

Key insights include:

• Domestic travel is a key driver: travel intent within the US to host cities is rising by up to +3.82 p.p. YoY
• Air capacity from competing countries is growing moderately: +3% YoY
• Hospitality is expected to capture the largest share of value, accounting for over 80% of total event-related spend

Why download this report?

If you work within a DMO or destination, you’ll gain a clear understanding of how visitor flows are evolving, where demand is coming from, and how to adapt your strategy in real time. Moreover, it is a valuable benchmark to plan and manage future large-scale events.

If you operate in hospitality, F&B, or retail, you’ll be able to better understand demand patterns, evaluate price sensitivity, and design experiences aligned with visitor expectations.