EuropeSmart DestinationsTourism DestinationsUse Cases Tourism intelligence and personalization as a strategy for success Mabrian publishes the four steps to follow to personalize communications and shares the use case…AiguMarch 2, 2023
EuropeSmart DestinationsTourism DestinationsUse Cases The 10 most read articles on our blog about big data in tourism At Mabrian, as a leading tourism intelligence company, we believe in data-driven decisions. For this…AiguDecember 21, 2022
Smart DestinationsTourism DestinationsUse Cases How to identify and prioritize target markets for future tourism seasons and personalize data-driven marketing campaigns The starting point for any successful marketing strategy is to define the target market and…AiguNovember 22, 2022
EuropeSmart DestinationsTourism DestinationsTrend StudiesUse Cases World Tourism Day: rethinking tourism and its footprint on the planet Without a balance between these four factors, we will not be able to count on…AiguSeptember 27, 2022
Smart DestinationsTourism DestinationsUse Cases Can you really use big data to create a tourism marketing plan? Nowadays all successful marketing plans are based on hard evidence – and this is where…AiguMarch 31, 2022
Smart DestinationsTourism DestinationsUse Cases The four phases of travel Mabrian Technologies, analyzed multiple data sources and made available to destinations and tourism companies to…AiguMarch 7, 2022
Smart DestinationsTourism DestinationsUse Cases How do you make your destination smart? You know that the era of intuition is over, but how do you make your…AiguDecember 9, 2021
Middle EastSmart DestinationsTourism DestinationsTrend StudiesUse Cases Diagnostic on visitors’ experience at the destination Mabrian can help destinations identify opportunities and areas for improvement to deliver a rich and…AiguJanuary 28, 2021
EuropeSmart DestinationsTourism DestinationsTrend StudiesUse Cases Main tourist trends in the Covid-19 era The COVID-19 pandemic. On a global scale, the pandemic has precipitated tectonic shifts for society,…AiguJanuary 11, 2021
EuropeSmart DestinationsTourism DestinationsTrend StudiesUse Cases COVID-19 – Balearic Islands The first relevant impact on tourist mentions on Social Media related to the crisis for…AiguMay 3, 2020