How is Spain reducing tourism seasonality? Which international markets are driving growth beyond the summer season? What traveller profiles and experiences are creating value throughout the year?
“The International Traveller that Transforms Spain” analyses the key drivers of international tourism demand during Spain’s low and shoulder seasons, exploring the specific dynamics of four major destination types: urban destinations, nature and inland regions, the Mediterranean coast and the Canary Islands.
The report provides DMOs, tourism boards and industry professionals with a comprehensive overview of the trends shaping non-seasonal demand, highlighting how longer stays, emerging international markets and evolving traveller preferences are helping Spain strengthen its competitiveness beyond the peak season.
In the report, you will discover:
- How Spain has consolidated 47% of its tourism activity outside the peak season, outperforming other Mediterranean destinations in reducing seasonality
- Which emerging markets are driving the strongest growth in low and shoulder season demand
- How higher-category accommodation attracts a significant share of international travellers and contributes to increasing tourism value during the low season
- Which dynamics shape low and shoulder season demand across urban, inland, Mediterranean coastal destinations and the Canary Islands
Understanding the factors driving demand during the low and shoulder seasons is essential for developing more competitive, resilient and higher-value tourism destinations throughout the year.
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The report is available in Spanish Language
