Understanding Latin American Travel Demand Trends in Europe
The preferences and behaviours of Latin American travellers in Europe, and the destinations capturing their demand.
The Latin American market continues to be one of the most promising segments for European destinations. But what are the real motivations behind their trips? Which destinations are gaining ground beyond the traditional favourites?
The report developed by Data Appeal using the Data Appeal Mabrian travel intelligence solution analyses demand from Argentina, Brazil, Chile, Colombia and Mexico for Europe’s leading destinations, highlighting emerging opportunities and signs of change for DMOs and tourism operators.
What you will find in the report
- The main demand drivers of Latin American tourists visiting Europe
- The most popular and fastest-growing countries and destinations
- Booking behaviours and average length of stay
- Strategic insights for DMOs, tourism boards and tourism operators
Some of the key findings:
- Arts & Culture is the main demand driver, representing over 40% of Latin American travellers motivations to visit Europe.
- Latin American travellers book more than two months in advance
- More than 5 out of 10 trips are to Spain or Italy
Download the free report to explore all the findings.
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