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Artificial Intelligence

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to Dialogue

A simple conversational interface to get answers from your data

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Destination AI

AI Smart Insights

Powered by generative artificial intelligence, it helps you analyse data from multiple sources and manage your destination more effectively. By analysing reviews in real time, it identifies strengths and weaknesses across key areas such as hospitality, F&B, attractions, and transport, turning them into clear insights and tailored recommendations.

This enables you to understand what matters most to visitors, streamline decision-making, optimise strategies and budget, and track key topics to gain actionable intelligence for your destination.

Over 13 years of experience developing our proprietary AI algorithms

We have developed our own AI-based algorithms to extract and enrich large volumes of data.

  • Massive data processing in real time
  • Automatic anomaly detection
  • Improved accuracy
  • Identification of complex patterns
  • Predictive analysis
  • Adaptability and continuous learning of the system (Machine Learning)

Natural Language Processing (NLP)

This technology enables us to extract information from the semantic analysis of unstructured data coming from various sources: Social Networks, OTAs, etc.
  • Patterns of spontaneous behaviour
  • Identification of tourist interests
  • Sentiment analysis: perception indices
  • 10 different languages
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Testimonials

Discover what they say about us

Thanks to D / AI Destinations we now understand the behavior of resources in other non-tourist areas of the city so that we can work on diversifying tourist flows to other areas that have powerful content in terms of sentiment and volume of comments.

Pino CanalesAnalista de datos turísticos y Técnico en Turismo - Smart Tourism Office Sevilla

Updates to visitor arrival data took 45 days.
D / AI Destinations now provides us with reliable real-time arrival data.

Stefan MarchioroDirector of Visit Veneto

Thanks to D / AI Destinations, we’ve targeted actions to support our tourism industry. As a result, Langhe Roero recorded the highest sentiment in the region: 90/100.

Cristina BergonzoManager, Tourism Observatory of Piedmont Region

This tool is invaluable to compare trends pre- and post-Covid, and forecast arrivals and trends.

Sophia QuintHead of Market Research, visitBerlin

D / AI Destinations gave us a clear overview of the impact of events in our destination. For example, the Barcolana sailing regatta.

Bruno Berteroformer Marketing Director PromoTurismoFVG

D / AI Destinations is essential to identify the image of our destination in the eyes of current and potential tourists.

Pierangelo RomersiDirector of Visit Emilia

Through D / AI Destinations, we found people were visiting places we hadn’t even considered tourist spots—like small churches off the beaten path. It’s helped us look at our destination with fresh eyes.

Daniel Santana VeranoProduct Manager Smart Tourism Office Sevilla

Combining our visitor survey results with Data Appeal’s insights has deepened our understanding of visitor experiences and supports more informed decisions with real-time sentiment and behavioural data.

Henna SiltanenSenior Advisor Smart Tourism and Digital Development Business Helsinki

D / AI Destinations helps us tackle overtourism. We can see where the traffic is concentrated and where it’s lacking, so we can start redirecting attention to overlooked areas with just as much to offer.

Neesha PillayHead of Insights South African Tourism

I’ve only been playing around with this new Smart Insights feature for maybe 15 minutes but so far I am loving it!

Jim McCaulSenior Project Coordinator – Visitor Economy | Experience Melbourne

With Data Appeal, we are able to answer questions we couldn’t answer before.

Annie MaDirector, Business Systems, Explore Edmonton

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