5:00 pm CEST
Seville’s data-driven push for sustainable tourism
June 4 – 5:00 PM (CET)
Can’t join the live session? Register anyway and we’ll send you the recording after the event!
Speakers:
- Daniel Santana, Product Manager at Smart Tourism Office, Turismo de Sevilla
- Damiano Meola, Marketing Director at The Data Appeal Company
How is Seville tackling overcrowding and promoting sustainable travel?
Overtourism is one of the hottest topics in the travel industry right now.
More and more cities across Europe and the world are dealing with growing tourist flows that challenge residents’ quality of life, environmental preservation, and cultural heritage.
Yet tourism remains an incredible economic growth opportunity for destinations.
So, how can cities balance residents’ well-being with visitor satisfaction?
In this exclusive webinar, we’ll explore this challenge with Seville’s DMO—one of Spain’s most renowned and visited destinations.
Daniel Santana, Product Manager at the Smart Tourism Office of Turismo de Sevilla, will share how the city uses data, sentiment, and popularity analysis across different areas to drive sustainable growth and reduce pressure on the historic center.
What will you learn in this webinar?
- Which tools you need to monitor and anticipate tourism flows
- How to analyse visitor sentiment to craft a successful promotional strategy
- How to use points-of-interest analysis to uncover hidden opportunities
Whether you’re managing a destination, planning investments, or refining your marketing efforts, this webinar will help you reach your goals faster.
Cover image: copyright Sevilla Smart Tourism Office
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