As part of the agreement, both companies will serve World Travel & Tourism Council (WTTC) as a relevant and reliable source of data-driven insights for the travel and tourism sector, supporting WTTC—the largest industry entity worldwide—in its thought leadership and research initiatives, contributing to its global efforts to foster a more sustainable and resilient tourism industry.
Mabrian, the global travel intelligence platform, part of The Data Appeal Company – Almawave Group signed a strategic partnership with the World Travel & Tourism Council (WTTC)—the largest privately held tourism entity worldwide—to provide industry-led and reliable data-driven insights that support the sustainable growth of the travel industry as Knowledge Partner.
From left to right: Adolfo Reyes, Head of Membership & Associates at WTTC; Virginia Messina, Senior Vice President, Advocacy & Communications at WTTC; Carlos Cendra, Partner and Director of Marketing and Communications at Mabrian; and Hannah Babineau, Head of Partnerships at The Data Appeal Company – Almawave Group.
As part of this collaboration agreement, in which The Data Appeal Company – Almawave Group also takes part, both companies will give WTTC access to their comprehensive travel intelligence databases, offering in-depth data analysis and insights on key industry trends: air connectivity, traveller’s sentiment and interests, demand profiling, accommodation supply, and event impact analysis, among others.
“Data-driven insights are critical to the sustainable growth of the Travel and Tourism sector. We are delighted to welcome Mabrian as a Knowledge Partner and look forward to leveraging their expertise, as well as The Data Appeal Company’s, to enhance our research and advocacy efforts.”
Virginia Messina, Senior Vice President, Advocacy & Communications at WTTC
“Joining this partnership with WTTC is a significant step in our mission to empower the travel and tourism sector with data-driven insights,” says Mirko Lalli, CEO at The Data Appeal Company. “It is also an opportunity to help industry leaders anticipate trends, optimise strategies, and drive more sustainable tourism development worldwide.”
Under the agreement, signed by Mabrian with WTTC representatives in the most recent edition of ITB Berlin, WTTC’s research team will have access to the travel intelligence databases from both Mabrian and The Data Appeal Company – Almawave Group and Mabrian, and their experienced pool of in-house analysts and consultants. These insights will support WTTC’s industry research initiatives, policy development, and thought leadership efforts, contributing to WTTC’s mission of fostering informed decision-making within the global travel and tourism ecosystem.
“After 6 years as WTTC Associate, we are excited to strengthen the relationship with this partnership that reinforces our commitment to providing actionable, relevant, and dependable data intelligence for the travel and tourism industry”, states Carlos Cendra, Partner and Director of Marketing and Communications at Mabrian. “enhance decision-making and promote a more resilient and sustainable future for the sector.”
