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      Software products by The Data Appeal Company.

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      Data Appeal Studio

      Human Experience Intelligence for geographic areas and tourism destinations

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      Explore all Studio features

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      The impact of using Data Appeal Studio

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      Book a Free Demo of Data Appeal Studio

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      COVID Safety Index

      A real-time indicator to help you navigate through uncertainty.

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      Travel Appeal

      Our Ecosystem of cloud products for the Travel & Hospitality industries.

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      Fair Index

      Evaluate the Impact of Your CSR Initiatives.

    • Technology

      Our technology reveals the story behind the data.

    • Data Provisioning

      Get our unique POI, feedback and market data for all your intelligence needs.

      Data Enrichment

      Enrich your CRM, PMS, BI and Data Lake with our information.

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      Location Intelligence

      Market Intelligence, Location Intelligence, Data-driven Strategy.

    • API

      From our Data Lake to your apps, reports or systems, via our REST API.

      Data Visualisation

      We deliver insight-rich reports that are tailored to your business needs.

      Voice of Customer

      Collect feedback at every touchpoint. Anytime your customers interact with your brand, you have an opportunity to listen.

    • Industries

      Learn how our AI-powered data fits your business needs.

    • Banking & Finance

      Enrich ratings & gather quality information about businesses anywhere.

      Retail

      Investigate the performance of your digital and physical stores. Drive Sales Growth through Customer Sentiment.

      Telecommunications

      Get a complete understanding of the market for laser-focused sales.

    • Utilities

      Measure the quality of service much better than NPS can. Up-to-date and relevant customer sentiment data for any product or service.

      Real Estate

      Get a comprehensive geographic, demographic and qualitative picture of any location worldwide.

      Travel

      Enterprise-grade analytics, market automation and intelligence for the industry.

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      Data Package

      Comprehensive data enrichment for any POI or territory.

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      Customer Stories

      Learn how our solutions created success for our customers.

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SOLUTIONS

Voice of Customer

Listen to your clients – their voice is your success

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Provide your customers with the tools to share their opinions directly.

Collect feedback at every touchpoint. Anytime your customers interact with your brand along their customer journey, you have an opportunity to listen. Understand their needs to exceed their expectations.

Voice of Customer transforms each touchpoint into an opportunity for listening and data collection: in store, online or via smartphone.

  • Enrich your brand’s dataset with accurate customer profiling insights
  • Uncover the most influential determining factors of the purchasing process
  • Identify any problem and the most effective solution to solve it

Combine the collected feedback directly with social media content and reviews. Obtain a holistic overview of how your brand, products and services are perceived.

Omni-channel technologies for collecting, analyzing and categorizing information

Our technologies seamlessly integrate with any website, CRM and business intelligence tool, allowing for agile and scalable implementation.

  • In store: Integrate our technology into your retail Wi-Fi network for seamless customer profiling and surveying
  • Online: Integrate our chatbot solutions into your e-commerce website, for a conversational approach to surveying, while simultaneously creating an improved customer support experience
  • Your mobile apps: Collect customer information from today’s most universally-used digital devices

Customer opinions are automatically collected, semantically analyzed and categorized through our algorithm for a seamless overview of your strengths, weaknesses and opportunities. 

Obtain a complete and accurate evaluation overview – all your main KPIs in one solution. Seamlessly integrate our KPIs and insights via API into your existing CRM and BI. Leverage our data visualization systems and dashboards. 

Customer engagement, made simple

Our chatbot solutions open a direct line of communication with your customers. Seamlessly integrate them with any management tool or platform to:

  • Improve the interaction with consumers to provide impeccable support
  • Automate the most recurring Customer Care tasks without human intervention
  • Create opportunities for upselling and cross-selling products on your e-commerce
  • Efficient management of essential tasks – logistic information and enrollment in loyalty programs
  • Stimulate the collection of information and opinions in a timely and non-invasive way

Our solutions are easily integrated with any management tool or platform. No downloads necessary. 



Venchi utilises Data Appeal to monitor and analyse the perception of each individual store and the overall perception of the brand. They uncovered their competitive advantage and are continuously improving their market positioning.

INDUSTRIES

Voice of the Customer - Designed for any platform, software or application

Strategise effectively by leveraging our expertise in Location Intelligence, Market Research, Real Estate Analysis, Lead Qualification, Data Enrichment and Business Information Management.

We’re happy to help!
Our Support Team is ready to answer any of your questions, address any doubt and quickly support any trouble you might have.