{"id":42645,"date":"2022-05-06T10:26:55","date_gmt":"2022-05-06T10:26:55","guid":{"rendered":"https:\/\/datappeal.io\/cannes-film-festival-2022\/"},"modified":"2023-06-15T14:45:48","modified_gmt":"2023-06-15T14:45:48","slug":"cannes-film-festival-2022","status":"publish","type":"post","link":"https:\/\/datappeal.io\/pt\/cannes-film-festival-2022\/","title":{"rendered":"Festival de Cannes 2022: O Catalisador Cinematogr\u00e1fico para o Turismo Franc\u00eas de Ver\u00e3o"},"content":{"rendered":"<p><strong>A 75\u00aa edi\u00e7\u00e3o do Festival de Cannes<\/strong> estender\u00e1 seu tapete vermelho no dia 17 de maio. Durante 10 dias, o festival de cinema mais prestigiado receber\u00e1 alguns dos atores mais famosos e talentosos do mundo e Cannes ser\u00e1 o palco central para os entusiastas do cinema, cin\u00e9filos e a ind\u00fastria cinematogr\u00e1fica.\u00a0<\/p>\n<p>A Data Appeal Company, com o apoio de nosso parceiro <strong>PredictHQ<\/strong>, foi aos bastidores deste evento altamente esperado para medir seu impacto territorial e descobrir as j\u00f3ias ocultas deste destino tur\u00edstico not\u00f3rio atrav\u00e9s da lente da intelig\u00eancia de localiza\u00e7\u00e3o.<\/p>\n<p><strong>Como o festival impacta os pre\u00e7os e a ocupa\u00e7\u00e3o das acomoda\u00e7\u00f5es? Quais s\u00e3o os restaurantes mais populares? Quais lojas ao longo da Riviera s\u00e3o as mais procuradas? Quais dias s\u00e3o os mais movimentados e quais s\u00e3o os hor\u00e1rios de pico nos bares e clubes locais? Quais bairros s\u00e3o mais procurados?<\/strong>\u00a0<\/p>\n<p>Nossos conjuntos de dados e KPIs patenteados nos permitem responder a estas e muitas outras perguntas sobre Cannes e qualquer outro destino no mundo.\u00a0<\/p>\n<h2>O Destaque est\u00e1 em Cannes<\/h2>\n<p>\u00c9 evidente que o Festival de Cannes \u00e9 uma oportunidade inestim\u00e1vel para o turismo local ao longo da C\u00f4te d&#8217;Azur.<\/p>\n<p>PredictHQ, nosso parceiro de longa data e um dos principais analistas de eventos mundiais, estima que mais de 40.000 pessoas s\u00e3o esperadas em Cannes em meados de maio&#8230; apenas para o Festival de Cinema.<\/p>\n<p><strong>&#8220;Todo o foco estar\u00e1 neste evento&#8221;, comenta PredictHQ, &#8220;e \u00e9 por isso que nenhum outro evento ser\u00e1 realizado nos mesmos dias em Cannes, excluindo alguns, pequenos concertos&#8221;.<\/strong><\/p>\n<p>Entretanto, o Festival de Cinema de Cannes \u00e9 apenas a ponta do iceberg para o turismo de ver\u00e3o franc\u00eas.\u00a0Na verdade, o evento que traz mais turistas a Cannes n\u00e3o \u00e9 o Festival de Cinema, mas o Festival de Iates de Cannes, <strong>que ser\u00e1 realizado de 6 a 11 de setembro e espera receber mais de 54.000 visitantes.<\/strong><\/p>\n<h2>O Catalisador do Turismo Franc\u00eas<\/h2>\n<p>De fato, em toda a Fran\u00e7a, h\u00e1 mais de <strong>3.670 eventos ocorrendo durante as duas semanas do Festival de Cannes, dos quais 467 t\u00eam mais de 500 participantes.<\/strong><\/p>\n<p>Destes, o Festival de Cannes n\u00e3o est\u00e1 nem mesmo entre os cinco principais eventos.<\/p>\n<p>Os maiores incluem:<\/p>\n<ul>\n<li>Feira de Tours em Tours, Fran\u00e7a, com mais de 370.000 participantes<\/li>\n<li>Foire Internationale de Bordeaux em Bordeaux com mais de 190.000 participantes<\/li>\n<li>Festival Nuits Sonores em Auvergne-Rh\u00f4ne-Alpes com 140.000 participantes esperados<\/li>\n<li>Indochina: AR Bus Bullet Concert em 21 de maio em Saint-Denis com 81.000 participantes<\/li>\n<li>Rockin&#8217; 100 em Saint-Denis com 81.000 participantes<\/li>\n<li>Industrie Paris 2022, em Paris com 45.000 participantes<\/li>\n<\/ul>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1322\" height=\"754\" src=\"https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/CANNES-PREDICT-HQ.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/CANNES-PREDICT-HQ.png 1322w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/CANNES-PREDICT-HQ-300x171.png 300w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/CANNES-PREDICT-HQ-1024x584.png 1024w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/CANNES-PREDICT-HQ-768x438.png 768w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/CANNES-PREDICT-HQ-150x86.png 150w\" sizes=\"auto, (max-width: 1322px) 100vw, 1322px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p><em>(Fonte: PredictHQ)<\/em><\/p>\n<p>\u00c9 desnecess\u00e1rio dizer que, ap\u00f3s os dois \u00faltimos anos de rigorosas restri\u00e7\u00f5es relacionadas \u00e0 Covid, estes dois mega-eventos ser\u00e3o muito bem-vindos para os operadores tur\u00edsticos.<\/p>\n<h2>Uma an\u00e1lise do territ\u00f3rio do Red-Carpet: os pre\u00e7os dos hot\u00e9is disparam para acomodar mais de 40.000 participantes esperados<\/h2>\n<p>Ap\u00f3s avaliar a Cidade de Cannes com o <a href=\"https:\/\/www.datappeal.io\/pt\/data-appeal-studio\/\"><b>Data Appeal Studio<\/b><\/a>, nossa plataforma interna de an\u00e1lise de territ\u00f3rio, detectamos um grande aumento nos pre\u00e7os e na ocupa\u00e7\u00e3o que est\u00e1 diretamente relacionado \u00e0s datas do Festival de Cinema de 17 a 28 de maio.\u00a0<\/p>\n<p>Em 19 de maio, a taxa m\u00e9dia nas propriedades de hospedagem em Cannes deve atingir 508 euros e a satura\u00e7\u00e3o dos portais OTA \u00e9 estimada em <b>71,9% (a rela\u00e7\u00e3o entre quartos dispon\u00edveis e quartos vendidos).<\/b><\/p>\n<p>O pico continua, pois as tarifas m\u00e9dias continuam a subir at\u00e9<b> 20 de maio a 556 euros<\/b> por noite.\u00a0As tarifas continuam altas nos dias seguintes, mas detectamos uma forte invers\u00e3o ap\u00f3s o dia 21, em linha com o fechamento do primeiro fim de semana.<\/p>\n<p>Outro pico \u00e9 percept\u00edvel na sexta-feira, 27 de maio, para o encerramento oficial do festival.<\/p>\n<p><b>A mudan\u00e7a mais proeminente nas tarifas \u00e9 registrada no dia 22 de maio, onde o pico m\u00e1ximo de pre\u00e7os \u00e9 de 1.250 euros.<\/b><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2410\" height=\"718\" src=\"https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-1.png\" alt=\"cannes film festival\" loading=\"lazy\" srcset=\"https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-1.png 2410w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-1-300x89.png 300w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-1-1024x305.png 1024w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-1-768x229.png 768w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-1-1536x458.png 1536w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-1-2048x610.png 2048w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-1-150x45.png 150w\" sizes=\"auto, (max-width: 2410px) 100vw, 2410px\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2442\" height=\"714\" src=\"https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-2.png\" alt=\"cannes film festival\" loading=\"lazy\" srcset=\"https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-2.png 2442w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-2-300x88.png 300w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-2-1024x299.png 1024w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-2-768x225.png 768w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-2-1536x449.png 1536w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-2-2048x599.png 2048w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-2-150x44.png 150w\" sizes=\"auto, (max-width: 2442px) 100vw, 2442px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<p><em>(Fonte: PredictHQ)<\/em><\/p>\n<p>Needless to say, after the past two years of strict Covid-related restrictions, these two mega events will be much welcome for tourism operators.<\/p>\n<h2>Turismo &amp; Territ\u00f3rio KPIs\u00a0<\/h2>\n<p>O <strong>\u00cdndice de Seguran\u00e7a Covid<\/strong>, nosso indicador propriet\u00e1rio que mede a efic\u00e1cia das a\u00e7\u00f5es anti-Covid tomadas pelas empresas e operadores em Cannes e a confian\u00e7a e percep\u00e7\u00e3o expressa pelos visitantes, <strong>tem se mantido est\u00e1vel desde janeiro de 2022 em 58,3\/100.<\/strong><\/p>\n<p>Esta \u00e9 uma boa pontua\u00e7\u00e3o e em ponto com destinos tur\u00edsticos pr\u00f3ximos. A It\u00e1lia registrou 55,1\/100 no mesmo per\u00edodo, um aumento significativo em rela\u00e7\u00e3o ao mesmo per\u00edodo em 2021 (36\/100).<\/p>\n<p>Este resultado demonstra como as medidas tomadas por organiza\u00e7\u00f5es p\u00fablicas e privadas, juntamente com a campanha de vacina\u00e7\u00e3o, tornaram as pessoas mais dispostas e confiantes para viajar novamente. Al\u00e9m disso, desde 14 de mar\u00e7o, o uso de m\u00e1scaras n\u00e3o \u00e9 mais obrigat\u00f3rio em toda a Fran\u00e7a, aumentando a percep\u00e7\u00e3o do pa\u00eds em rela\u00e7\u00e3o \u00e0 seguran\u00e7a e prote\u00e7\u00e3o.<\/p>\n<p>Mesmo o <strong><a href=\"https:\/\/www.datappeal.io\/pt\/sentiment-score\/\">Indicador de Sentimento<\/a><\/strong>, o \u00edndice que mede o n\u00edvel de satisfa\u00e7\u00e3o geral do cliente e do visitante, registrou <strong>um excelente resultado de 84,9\/100.<\/strong><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"274\" height=\"300\" src=\"https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-3-274x300.png\" alt=\"cannes film festival - CSI\" loading=\"lazy\" srcset=\"https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-3-274x300.png 274w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-3-150x164.png 150w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-3.png 752w\" sizes=\"auto, (max-width: 274px) 100vw, 274px\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"253\" height=\"300\" src=\"https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-4-253x300.png\" alt=\"cannes film festival - sentiment score\" loading=\"lazy\" srcset=\"https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-4-253x300.png 253w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-4-150x178.png 150w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-4.png 708w\" sizes=\"auto, (max-width: 253px) 100vw, 253px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Intelig\u00eancia de localiza\u00e7\u00e3o: Entendendo tend\u00eancias e comportamentos com an\u00e1lise territorial<\/h2>\n<p>Aproveitando nossas solu\u00e7\u00f5es de\u00a0<a href=\"https:\/\/www.datappeal.io\/pt\/inteligencia-de-localizacao\/\">Intelig\u00eancia de Localiza\u00e7\u00e3o<\/a>, fizemos uma an\u00e1lise profunda de Cannes para avaliar como as empresas e os operadores locais s\u00e3o percebidos pelos visitantes.<\/p>\n<p><strong>A Location Intelligence (LI) refere-se \u00e0 metodologia de derivar insights a partir de pontos de interesse e dados de &#8216;lugares&#8217; para responder a perguntas espaciais, como por exemplo<\/strong>:<\/p>\n<ul>\n<li>Quais s\u00e3o as \u00e1reas mais populares em geral e quais s\u00e3o as mais frequentadas pelo meu p\u00fablico-alvo? Quando o tr\u00e1fego a p\u00e9 \u00e9 o mais alto e o mais baixo?<\/li>\n<li>Onde devo colocar m\u00eddia exterior e publicidade para meus produtos?<\/li>\n<li>Em quais locais, distribuidores e territ\u00f3rios devo me concentrar para a sele\u00e7\u00e3o do local?<\/li>\n<\/ul>\n<p>Mapeamos todos os neg\u00f3cios relacionados ao turismo no cora\u00e7\u00e3o de Cannes e os tornamos vis\u00edveis em um mapa interativo que inclui\u00a0<strong>1.135 PDIs (Pontos de Interesse)<\/strong>\u00a0em seis categorias (restaurante, hotel, varejo, etc.) e\u00a0<strong>160 subcategorias<\/strong>\u00a0(bares, restaurantes, lojas de roupas femininas, joalheiros, etc.).<\/p>\n<p>Gra\u00e7as \u00e0\u00a0<strong>Time Machine<\/strong>, \u00e9 poss\u00edvel visualizar os dados de acordo com um per\u00edodo de tempo espec\u00edfico de interesse &#8211; neste caso, estamos avaliando os dados desde janeiro de 2021 at\u00e9 os dias atuais.<\/p>\n<p>Com o mapa, filtramos os PDIs para ver a diferen\u00e7a entre o tr\u00e1fego de pedestres do fim de semana e do dia da semana.\u00a0<strong>Al\u00e9m disso, todos os neg\u00f3cios podem ser filtrados por Sentimento &#8211; ou seja, a reputa\u00e7\u00e3o de qualquer PDI ou territ\u00f3rio aos olhos dos clientes.<\/strong>\u00a0Para cada Ponto de Interesse, temos acesso a uma extensa lista de informa\u00e7\u00f5es, desde o hor\u00e1rio de abertura at\u00e9 a revis\u00e3o de extratos e trechos.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"509\" src=\"https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-5-1024x509.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-5-1024x509.png 1024w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-5-300x149.png 300w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-5-768x382.png 768w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-5-1536x764.png 1536w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-5-2048x1018.png 2048w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-5-150x75.png 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Star-studded Aperitivo: Onde as celebridades se encontram?<\/h2>\n<p>Ao avaliar os dados do ver\u00e3o de 2021, per\u00edodo em que foi realizada a edi\u00e7\u00e3o anterior do Festival de Cinema, as \u00e1reas de Cannes que registram o \u00edndice de\u00a0<b>Popularity\u00a0mais alto (77,47) no hor\u00e1rio da tarde (15h-6h e 18h-8h) est\u00e3o localizadas no oeste da cidade.<\/b><\/p>\n<p>O \u00cdndice Popularity \u00e9 nosso KPI interno para medir o fluxo de pedestres de qualquer ponto de interesse na \u00e1rea em geral e dividido por hora do dia para identificar os hor\u00e1rios de pico e fora de pico.<\/p>\n<p>A partir de nossa an\u00e1lise, os bares e caf\u00e9s em Cannes com o Sentimento mais elevado est\u00e3o localizados principalmente em \u00e1reas com o \u00cdndice Popularity.<\/p>\n<ul>\n<li><b>Chez Margaux &#8211; Sentimento 98,45\/100; Popularity\u00a077<\/b><\/li>\n<li><b>Dandy Club Cannes &#8211; Sentimento 98; Popularity\u00a080,9<\/b><\/li>\n<li><b>Val&#8217;my Bistro &#8211; Sentimento 94,30; Popularity\u00a079,9<\/b><\/li>\n<li><b>L&#8217;Experience &#8211; Sentimento 94; Popularity\u00a092<\/b><\/li>\n<\/ul>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"419\" src=\"https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-6-e1651839951243-768x419.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-6-e1651839951243-768x419.png 768w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-6-e1651839951243-300x164.png 300w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-6-e1651839951243-1024x559.png 1024w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-6-e1651839951243-1536x838.png 1536w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-6-e1651839951243-150x82.png 150w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-6-e1651839951243.png 1794w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><br \/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"416\" src=\"https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-7-768x416.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-7-768x416.png 768w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-7-300x163.png 300w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-7-1024x555.png 1024w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-7-1536x832.png 1536w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-7-2048x1110.png 2048w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-7-150x81.png 150w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Palme d&#8217;Or-Worthy Hotels: Onde se hospedar em Cannes para o Festival de Cinema<\/h2>\n<p>Atrav\u00e9s das propriedades de hospitalidade e hospedagem, localizamos quais hot\u00e9is 4 e 5 estrelas s\u00e3o os mais populares na esta\u00e7\u00e3o do ver\u00e3o.<\/p>\n<p>Os melhores hot\u00e9is de 4 estrelas:<\/p>\n<ul>\n<li><strong>Hotel le Fouquet&#8217;s &#8211; \u00cdndice de Sentimento 95,57<\/strong><\/li>\n<li><strong>H\u00f4tel Club Maintenon &#8211; \u00cdndice de Sentimento 95,5<\/strong><\/li>\n<li><strong>Hotel Victoria &#8211; Nota de Sentimento 91,71<\/strong><\/li>\n<\/ul>\n<p>Melhores hot\u00e9is de 5 estrelas:<\/p>\n<ul>\n<li><strong>Five Seas Hotel &#8211; Nota de Sentimento 87,85<\/strong><\/li>\n<li><strong>H\u00f4tel Martinez &#8211; Na Unbound Collection da Hyatt &#8211; Nota de Sentimento 86,3<\/strong><\/li>\n<li><strong>Hotel Barri\u00e8re Le Majestic Cannes &#8211; Nota 86<\/strong><\/li>\n<\/ul>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"561\" src=\"https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-8-1024x561.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-8-1024x561.png 1024w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-8-300x164.png 300w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-8-768x421.png 768w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-8-1536x842.png 1536w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-8-150x82.png 150w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-8.png 2036w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Compras: As Boutiques mais populares em Cannes<\/h2>\n<p>Durante a realiza\u00e7\u00e3o do Festival de Cinema, o tr\u00e1fego de pedestres atingiu o auge nas lojas e butiques.<\/p>\n<p>Nossa an\u00e1lise mostra que estas s\u00e3o as lojas mais populares e apreciadas no destino franc\u00eas star-studded:<\/p>\n<ul>\n<li><b>TPGK -Cannes Boutique &#8211; Vestu\u00e1rio &#8211; Indicador de Sentimento 99,2\/100; \u00cdndice Popularity\u00a090,1<\/b><\/li>\n<li><b>Le Temps des Cerises &#8211; Clothing &#8211; Indicador de Sentimento 98.2; Popularity\u00a0Index 92.4<\/b><\/li>\n<li><b>FRED CANNES &#8211; J\u00f3ias &#8211; Nota de Sentimento 97,7; \u00cdndice Popularity\u00a072,8<\/b><\/li>\n<li><b>Linvosges &#8211; Decora\u00e7\u00e3o e Mobili\u00e1rio &#8211; Nota de Sentimento 97,7; \u00cdndice Popularity\u00a072,8<\/b><\/li>\n<\/ul>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"571\" src=\"https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-9-e1651841137409-1024x571.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-9-e1651841137409-1024x571.png 1024w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-9-e1651841137409-300x167.png 300w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-9-e1651841137409-768x428.png 768w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-9-e1651841137409-1536x857.png 1536w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-9-e1651841137409-150x84.png 150w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-9-e1651841137409.png 2015w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Alimentos \u00c9tnicos Est\u00e3o Ganhando os Cora\u00e7\u00f5es Em Cannes<\/h2>\n<p>Para nossa surpresa, quando se trata de comida, o mais alto ranking dos restaurantes com melhor reputa\u00e7\u00e3o na cidade \u00e9 composto por restaurantes n\u00e3o franceses.<\/p>\n<ul>\n<li><strong>Boxing Day &#8211; Restaurante Fusion &#8211; Indicador de Sentimento 98,7<\/strong><\/li>\n<li><strong>Cha\u00ef Dee &#8211; Cozinha tailandesa &#8211; Nota de Sentimento 98,4<\/strong><\/li>\n<li><strong>Ibiza Tapas &#8211; Cozinha espanhola &#8211; Nota 97,78<\/strong><\/li>\n<li><strong>Quintazul &#8211; Cozinha portuguesa &#8211; Nota 97.5<\/strong><\/li>\n<\/ul>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"556\" src=\"https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-10-1024x556.png\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-10-1024x556.png 1024w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-10-300x163.png 300w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-10-768x417.png 768w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-10-1536x834.png 1536w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-10-150x81.png 150w, https:\/\/www.datappeal.io\/wp-content\/uploads\/2022\/05\/cannes-10.png 2038w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Intelig\u00eancia de Localiza\u00e7\u00e3o, Eventos e An\u00e1lise do Territ\u00f3rio: Conduza suas estrat\u00e9gias com dados<\/h2>\n<p>Na Data Appeal realizamos an\u00e1lises espaciais hiper-granulares aproveitando nosso grande data lake que re\u00fane dados quantitativos (endere\u00e7o, categoria, servi\u00e7os prestados) e qualitativos (sentimento, popularidade), relacionados a qualquer tipo de ponto de interesse em centenas de categorias &#8211; de lojas, hot\u00e9is e restaurantes a transportes, bancos e atra\u00e7\u00f5es. As percep\u00e7\u00f5es que obtemos beneficiam uma variedade de casos de uso, inclusive:<\/p>\n<ul>\n<li><strong>Avalia\u00e7\u00e3o e desempenho de marca\/empresa<\/strong><\/li>\n<li><strong>Destino e An\u00e1lise da Concorr\u00eancia<\/strong><\/li>\n<li><strong>Escolha do local\/distribuidor<\/strong><\/li>\n<li><strong>M\u00eddia &amp; Publicidade ao ar livre<\/strong><\/li>\n<\/ul>\n<p>No caso de Cannes, esta an\u00e1lise poderia apoiar uma DMO (organiza\u00e7\u00e3o de marketing de destino) ou conselho de turismo para entender quais s\u00e3o as \u00e1reas e neg\u00f3cios mais populares e frequentados de Cannes, sua qualidade percebida (Sentimento) e onde certos servi\u00e7os est\u00e3o localizados e onde est\u00e3o faltando.<\/p>\n<p><strong>Para uma ag\u00eancia de m\u00eddia ou publicidade<\/strong>, um mapa de intelig\u00eancia de localiza\u00e7\u00e3o \u00e9 inestim\u00e1vel ao lan\u00e7ar campanhas de Outdoor Advertising. \u00c9 um ponto de refer\u00eancia preciso e abrangente para identificar os locais mais estrat\u00e9gicos para colocar outdoors, an\u00fancios em tr\u00e2nsito ou sinaliza\u00e7\u00e3o digital.<\/p>\n<p><strong>Empresas do setor varejista &#8211; como vestu\u00e1rio, j\u00f3ias, m\u00f3veis &#8211; incorporam mapas de intelig\u00eancia de localiza\u00e7\u00e3o para identificar \u00e1reas com o maior potencial de crescimento.<\/strong>&nbsp;Saber onde abrir novas lojas \u00e9 fundamental para investir estrategicamente e superar a concorr\u00eancia.<\/p>\n<p><strong>Enquanto isso, para as marcas de Bens de Consumo,<\/strong> ter uma ferramenta de avalia\u00e7\u00e3o de mercado \u00e9 imperativo para a sele\u00e7\u00e3o e qualifica\u00e7\u00e3o do local a fim de expandir a rede de vendas e melhorar o posicionamento da marca.<\/p>\n<p>N\u00e3o \u00e9 de se admirar que cada vez mais marcas ao redor do mundo estejam escolhendo a Intelig\u00eancia de Localiza\u00e7\u00e3o para tomar decis\u00f5es estrat\u00e9gicas e investimentos.<\/p>\n<p style=\"text-align: center;\"><strong>Deseja saber se a Location Intelligence pode apoiar seu neg\u00f3cio para tomar decis\u00f5es e investimentos mais orientados a dados?<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Entre em contato conosco para uma demonstra\u00e7\u00e3o gratuita e sem compromisso.<\/strong><\/p>\n<p style=\"text-align: center;\"><strong>Contact us for a free, no obligation demo.<\/strong><\/p>\n<p>\t\t\t<a href=\"https:\/\/www.datappeal.io\/pt\/contate-nos\/\" target=\"_blank\" role=\"button\" rel=\"noopener\"><br \/>\n\t\t\t\t\t\tFale conosco hoje mesmo<br \/>\n\t\t\t\t\t<\/a><\/p>\n<p>Credits <a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:70_eme_Festival_du_film_Cannes.jpg#filelinks\">Gil Zetbase<\/a><\/p>\n<p>\t\t\tGil Zetbase, CC BY-SA 4.0 <https:\/\/creativecommons.org\/licenses\/by-sa\/4.0>, via Wikimedia Commons<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A 75\u00aa edi\u00e7\u00e3o do Festival de Cannes estender\u00e1 seu tapete vermelho no dia 17 de maio.<\/p>\n","protected":false},"author":2,"featured_media":51301,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1227,1217,1226],"tags":[1037,1038,970,931,997],"class_list":{"0":"post-42645","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-inteligencia-de-localizacao-2","8":"category-noticias","9":"category-tourism-destinations-3","10":"tag-cannes","11":"tag-cannes-film-festival","12":"tag-data-appeal-studio","13":"tag-location-intelligence","14":"tag-market-intelligence"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Festival de Cannes 2022: O Catalisador para o Turismo Franc\u00eas de Ver\u00e3o<\/title>\n<meta name=\"description\" content=\"A Data Appeal Company, com o apoio de PredictHQ, foi aos 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