{"id":42641,"date":"2020-02-06T16:41:19","date_gmt":"2020-02-06T16:41:19","guid":{"rendered":"https:\/\/datappeal.io\/venchi\/"},"modified":"2023-09-20T09:14:57","modified_gmt":"2023-09-20T09:14:57","slug":"venchi","status":"publish","type":"post","link":"https:\/\/datappeal.io\/pt\/venchi\/","title":{"rendered":"Venchi"},"content":{"rendered":"

An\u00e1lise aprofundada da marca geral e de cada loja individual<\/h2>\n


\nDesafio do cliente
\n<\/b><\/p>\n

A Venchi<\/a>,\u00a0chocolateria de renome mundial, precisava entender melhor cada ponto de venda individual e sua marca geral para aprimorar a experi\u00eancia do cliente e criar estrat\u00e9gias de marketing e investimentos. Eles exigiam uma vis\u00e3o geral hol\u00edstica para monitorar sua reputa\u00e7\u00e3o e detalhes granulares para avaliar cada loja e descobrir as prefer\u00eancias, expectativas e cr\u00edticas dos clientes.<\/p>\n


\nObjetivo do cliente
\n<\/b><\/p>\n

Avaliar o feedback dos clientes e o conte\u00fado online em canais de internet e m\u00eddias sociais, em tempo real. Venchi queria mergulhar em cada revis\u00e3o, t\u00f3pico, per\u00edodo e canal para uma an\u00e1lise detalhada, granular e sem\u00e2ntica, al\u00e9m de rastrear concorrentes e monitorar sua presen\u00e7a online.<\/p>\n

\u00a0<\/b><\/p>\n

Nossa Solu\u00e7\u00e3o<\/b><\/p>\n

A Venchi utiliza a Data Appeal para monitorar e analisar a percep\u00e7\u00e3o de cada loja individual e a percep\u00e7\u00e3o geral da marca. A marca n\u00e3o apenas entende, mas supera as expectativas dos clientes, identificando perfeitamente seus pontos fortes e fracos. Eles descobriram sua vantagem competitiva e est\u00e3o melhorando continuamente seu posicionamento no mercado.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

An\u00e1lise aprofundada da marca geral e de cada loja individual<\/p>\n","protected":false},"author":2,"featured_media":52721,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1216],"tags":[],"class_list":{"0":"post-42641","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-historias-dos-clientes"},"yoast_head":"\nVenchi - The Data Appeal Company<\/title>\n<meta name=\"description\" content=\"An\u00e1lise aprofundada da marca geral e de cada loja individual.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datappeal.io\/pt\/venchi\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Venchi - The Data Appeal Company\" \/>\n<meta property=\"og:description\" content=\"An\u00e1lise aprofundada da marca geral e de cada loja individual.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/datappeal.io\/pt\/venchi\/\" \/>\n<meta property=\"og:site_name\" content=\"Data Appeal\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-06T16:41:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-20T09:14:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/datappeal.io\/wp-content\/uploads\/2019\/10\/DA-Venchi-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1603\" \/>\n\t<meta property=\"og:image:height\" content=\"903\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"margherita.nieri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"margherita.nieri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/datappeal.io\/pt\/venchi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/datappeal.io\/pt\/venchi\/\"},\"author\":{\"name\":\"margherita.nieri\",\"@id\":\"https:\/\/datappeal.io\/#\/schema\/person\/18a04a536c9eb07dd10bdef018441bf0\"},\"headline\":\"Venchi\",\"datePublished\":\"2020-02-06T16:41:19+00:00\",\"dateModified\":\"2023-09-20T09:14:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/datappeal.io\/pt\/venchi\/\"},\"wordCount\":196,\"publisher\":{\"@id\":\"https:\/\/datappeal.io\/#organization\"},\"image\":{\"@id\":\"https:\/\/datappeal.io\/pt\/venchi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/datappeal.io\/wp-content\/uploads\/2019\/10\/DA-Venchi-2.jpg\",\"articleSection\":[\"Historias dos clientes\"],\"inLanguage\":\"pt-AO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/datappeal.io\/pt\/venchi\/\",\"url\":\"https:\/\/datappeal.io\/pt\/venchi\/\",\"name\":\"Venchi - 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