{"id":42638,"date":"2019-10-17T09:00:09","date_gmt":"2019-10-17T09:00:09","guid":{"rendered":"https:\/\/datappeal.io\/best-western-italy-a-digital-transformation-story\/"},"modified":"2023-06-15T14:45:46","modified_gmt":"2023-06-15T14:45:46","slug":"best-western-italy-a-digital-transformation-story","status":"publish","type":"post","link":"https:\/\/datappeal.io\/pt\/best-western-italy-a-digital-transformation-story\/","title":{"rendered":"Best Western Italy"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><strong>2015<\/strong><\/h2>\n\n<p>O in\u00edcio da parceria entre a Data Appeal e a Best Western Italy \u2013 um grupo hoteleiro de destaque que inclui 160 hot\u00e9is em toda a It\u00e1lia \u2013 apenas um ano ap\u00f3s a funda\u00e7\u00e3o da Travel Appeal.<\/p>\n<p>A Best Western Italy est\u00e1 consciente sobre a gest\u00e3o da reputa\u00e7\u00e3o,<strong> mas faltava uma ferramenta completa para uma vis\u00e3o mais abrangente tanto da marca quanto de cada hotel.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\"><strong>2016<\/strong><\/h2>\n\n<p><strong>A Best Western Italy adota a Data Appeal Dashboard para monitorar o feedback do cliente de toda a marca e propriedades individuais.<\/strong> A Data Appeal continua a apoiar e treinar o gerenciamento de grupos. Eles se juntam aos funcion\u00e1rios da Best Western durante eventos educacionais e webinars, ensinando aos gerentes de hotel como aproveitar totalmente o Dashboard para melhorar a reputa\u00e7\u00e3o e o desempenho de seus hot\u00e9is.<\/p>\n<p><strong>Em maio, a Best Western Italy organiza o seu encontro anual nos espa\u00e7os futuristas da H-Farm, a incubadora de startups onde nasceu a Travel Appeal.<\/strong> Essas sess\u00f5es de brainstorming envolveram mais de 180 gerentes de hot\u00e9is e descobriram a necessidade de criar uma nova ferramenta para se comunicar mais diretamente com os h\u00f3spedes para apoi\u00e1-los durante toda a experi\u00eancia de viagem. Assim nasceu o chatbot.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>2017<\/strong><\/h2>\n\n<p>O Travel Appeal e a Best Western Italy co-projetam um <strong>chatbot avan\u00e7ado<\/strong> com <strong>intelig\u00eancia artificial<\/strong>, adaptado \u00e0s necessidades das cadeias de hospitalidade. Apresentam o <strong>chatbot Best Friend<\/strong>, uma simples aplica\u00e7\u00e3o m\u00f3vel dispon\u00edvel para todos os hot\u00e9is da marca. O Best Western Group planeja lan\u00e7ar imediatamente o produto em mais de 160 hot\u00e9is na It\u00e1lia. O chatbot foi concebido para ajudar os h\u00f3spedes a personalizar a sua estadia e adquirir servi\u00e7os adicionais, desde a reserva at\u00e9 \u00e0 fase p\u00f3s-estadia.<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>2018<\/strong><\/h2>\n\n<p>A Best Western Italy <strong>adota o aplicativo m\u00f3vel Coach da Data Appeal<\/strong> para todos os seus gerentes e obt\u00e9m os primeiros resultados extraordin\u00e1rios gerados pelo chatbot m\u00f3vel Best Friend. Em apenas um ano, os resultados falaram por si: <strong>300.000 euros de receita; 10.000+ servi\u00e7os solicitados aos h\u00f3spedes; 94% dos servi\u00e7os e produtos confirmados pelos h\u00f3spedes diretamente no aplicativo m\u00f3vel sem qualquer intera\u00e7\u00e3o humana.<\/strong><\/p>\n\n<h2 class=\"wp-block-heading\"><strong>2019<\/strong><\/h2>\n\n<p>A Data Appeal analisa fatores internos e externos e envia o <strong>\u201cBest Western Official Insights\u201d<\/strong> para todos os gerentes de hotel no aplicativo Coach para ajud\u00e1-los a melhorar seu desempenho.<\/p>\n<p>Ao fazer uso extensivo de nosso mecanismo de IA, o Travel Appeal Coach oferece insights em linguagem simples sobre tudo o que realmente importa para uma empresa. De conselhos operacionais a tend\u00eancias, o Coach foi projetado para ajudar os gerentes a aumentar o desempenho de seu hotel e colaborar com sua equipe a partir de um aplicativo m\u00f3vel conveniente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Best Western Italy adota a Data Appeal Dashboard para monitorar o feedback do cliente de toda a marca e propriedades individuais<\/p>\n","protected":false},"author":1,"featured_media":52711,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1216],"tags":[],"class_list":{"0":"post-42638","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-historias-dos-clientes"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best Western Italy - Data Appeal Customer Stories<\/title>\n<meta name=\"description\" content=\"A Best Western Italy adota a Data Appeal Dashboard para monitorar o feedback do cliente de toda a marca e propriedades individuais.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datappeal.io\/best-western-italy-a-digital-transformation-story\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Western Italy - 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