{"id":42636,"date":"2021-06-11T13:39:14","date_gmt":"2021-06-11T13:39:14","guid":{"rendered":"https:\/\/datappeal.io\/poste-italiane-the-national-italian-postal-service\/"},"modified":"2023-09-20T09:16:31","modified_gmt":"2023-09-20T09:16:31","slug":"poste-italiane-the-national-italian-postal-service","status":"publish","type":"post","link":"https:\/\/datappeal.io\/pt\/poste-italiane-the-national-italian-postal-service\/","title":{"rendered":"Poste Italiane \u2013 Servi\u00e7o Nacional de Correios Italianos"},"content":{"rendered":"<h2>Enrique\u00e7a o CRM da empresa com indicadores para avaliar novos leads de neg\u00f3cios<\/h2>\n<p><b><br \/>\nO desafio <\/b><\/p>\n<p>Enriquecer o CRM informa\u00e7\u00f5es dos pequenos comercios e do e-commerce, a fim de melhorar os leads comerciais em favor da for\u00e7a de vendas e canais comerciais da Poste Italiane.<\/p>\n<p><b><br \/>\nO alvo<br \/>\n<\/b><\/p>\n<p>Tornar o perfil de comerciantes e clientes em potencial mais completo e confi\u00e1vel, adicionando informa\u00e7\u00f5es detalhadas ao CRM sobre feedback, reputa\u00e7\u00e3o, categorias de produtos vendidos, parceiros de tecnologia etc.<\/p>\n<p><b><br \/>\nA solu\u00e7\u00e3o<br \/>\n<\/b><\/p>\n<p>O Poste Italiane, com as equipes de Inova\u00e7\u00e3o Digital, Tecnologia &amp; Opera\u00e7\u00e3o, lan\u00e7ou um projeto de enriquecimento de dados com Data Appeal que se baseia no uso de intelig\u00eancia artificial para analisar e catalogar dados de reputa\u00e7\u00e3o e feedback nas redes sociais, com o objetivo de enriquecer o CRM com KPIs exclusivos trazendo forte car\u00e1ter comercial.<br \/>\nA Data Appeal forneceu \u00e0 Poste Italiane \u00edndices sint\u00e9ticos de potencial em pequenos comercios e no com\u00e9rcio eletr\u00f4nico, para melhorar os neg\u00f3cios em favor da for\u00e7a nos canais de vendas e comerciais.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Enrique\u00e7a o CRM da empresa com indicadores para avaliar novos leads de neg\u00f3cios.<\/p>\n","protected":false},"author":2,"featured_media":53126,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1216],"tags":[],"class_list":{"0":"post-42636","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-historias-dos-clientes"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - 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