{"id":77619,"date":"2026-09-01T06:51:24","date_gmt":"2026-09-01T06:51:24","guid":{"rendered":"https:\/\/datappeal.io\/?p=77619"},"modified":"2026-09-01T08:54:46","modified_gmt":"2026-09-01T08:54:46","slug":"ondate-calore-percezione-mediterrano","status":"publish","type":"post","link":"https:\/\/datappeal.io\/it\/ondate-calore-percezione-mediterrano\/","title":{"rendered":"[FREE REPORT] Come le ondate di calore ridefiniscono la percezione dei viaggiatori nel Mediterraneo"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”5%” bottom_padding_tablet=”15%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”no-left-col-row” id=”article” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” sticky_content=”true” sticky_content_functionality=”css” sticky_content_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”left-col” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”40px” bottom_padding_desktop=”40px” left_padding_desktop=”30px” right_padding_desktop=”30px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”10px” column_link_target=”_self” overflow=”visible” el_class=”da-box-shadow” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_color=”#ffffff” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_icon icon_family=”fontawesome” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Extra-Color-1″ icon_padding=”0px” pointer_events=”all” icon_fontawesome=”fa fa-file-pdf-o” margin_bottom=”12px”][vc_column_text text_direction=”default”]\n
Come le ondate di calore stanno ridefinendo la percezione dei viaggiatori<\/h6>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_btn size=”large” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” text=”Scarica gratis” url=”#form”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”padding-3-percent” column_padding_tablet=”no-extra-padding” column_padding_phone=”no-extra-padding” column_padding_position=”left” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”right-col” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text text_direction=”default”]Le ripetute ondate di calore che negli ultimi anni hanno colpito le destinazioni del Mediterraneo incidono sulla percezione dei viaggiatori quando si verificano in anticipo rispetto alla stagione, si protraggono nel tempo o assumono un carattere eccezionale. Ma le conseguenze sulle aspettative e l\u2019esperienza variano in base alla destinazione e al Paese di provenienza.<\/strong><\/em><\/p>\n

Un innovativo report di The Data Appeal Company, condotto con la piattaforma di travel intelligence Data Appeal Mabrian<\/a>, mostra la correlazione tra le ondate di calore e la percezione dei viaggiatori \u2013 calcolata con l\u2019Indice proprietario di Percezione del Clima (PCI)<\/strong> \u2013 dal 2023 a oggi in Francia, Grecia, Italia, Portogallo e Spagna<\/strong>.<\/p>\n

DMO: i vantaggi di scaricare il report<\/h2>\n

Questa analisi comparativa ad ampio spettro \u00e8 utile alle DMO per conoscere il reale impatto delle ondate di calore sulle recensioni e i social post dei viaggiatori e anticipare possibili criticit\u00e0 strutturali nella percezione climatica<\/strong> a lungo termine e scoprire il PCI.<\/p>\n

Alcuni degli insight principali:<\/h2>\n
    \n
  • Il Portogallo<\/strong> \u00e8 il Paese, tra quelli analizzati, che riesce a mantenere una percezione climatica positiva anche durante periodi con temperature particolarmente elevate<\/li>\n
  • La Grecia<\/strong> mantiene un Indice di Percezione del Clima (PCI) costantemente elevato in tutte le stagioni estive analizzate, con valori generalmente prossimi o superiori a 90 punti su 100<\/li>\n
  • Gli Statunitensi<\/strong> sono i viaggiatori pi\u00f9 tolleranti alle ondate di calore; i Francesi sono i pi\u00f9 sensibili<\/li>\n
  • Il tempo di recupero<\/strong> del PCI tende a essere rapido una volta che le temperature tornano ai livelli abituali.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f5f5f5″ bg_image=”56323″ bg_position=”left top” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”6%” bottom_padding=”6%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”form” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text el_class=”second-h1″ text_direction=”default”]\n

    Accedi all\u2019analisi completa<\/h2>\n

    Iscriviti alla newsletter per caricare subito il report sulla percezione climatica nel Mediterraneo.<\/p>\n[\/vc_column_text][vc_raw_html]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[\/vc_raw_html][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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