{"id":77437,"date":"2026-08-19T10:30:37","date_gmt":"2026-08-19T10:30:37","guid":{"rendered":"https:\/\/datappeal.io\/?p=77437"},"modified":"2026-08-07T10:38:19","modified_gmt":"2026-08-07T10:38:19","slug":"americas-cup-preliminary-regatta-a-cagliari-usare-la-travel-intelligence-per-misurare-impatto-e-opportunita-future","status":"publish","type":"post","link":"https:\/\/datappeal.io\/it\/americas-cup-preliminary-regatta-a-cagliari-usare-la-travel-intelligence-per-misurare-impatto-e-opportunita-future\/","title":{"rendered":"America’s Cup Preliminary Regatta a Cagliari: usare la travel intelligence per misurare impatto e opportunit\u00e0 future"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”5%” bottom_padding_tablet=”15%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”no-left-col-row” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”left-col” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_icon_list color=”default” direction=”vertical” icon_size=”small” icon_style=”border”][nectar_icon_list_item icon_type=”numerical” text_full_html=”html” title=”List Item” id=”1786091430858-7″ tab_id=”1786091430858-1″]Contesto<\/a>[\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”html” title=”List Item” id=”1786091430866-7″ tab_id=”1786091430866-7″]Obiettivi principali<\/a>[\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”html” title=”List Item” id=”1786091430868-10″ tab_id=”1786091430868-9″]Approccio<\/a>[\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”html” title=”List Item” id=”1786091430871-1″ tab_id=”1786091430871-5″]Risultati<\/a>[\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][vc_column column_padding=”padding-3-percent” column_padding_tablet=”no-extra-padding” column_padding_phone=”no-extra-padding” column_padding_position=”left” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”right-col” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text text_direction=”default”]\n
Contesto<\/strong><\/h5>\n

Le opportunit\u00e0 di crescita<\/h2>\n

La Sardegna \u00e8 una delle mete balneari pi\u00f9 conosciute e visitate d\u2019Italia, caratterizzata da una marcata stagionalit\u00e0: la maggior parte dei flussi si concentra infatti nei mesi estivi, lasciando la tarda primavera e i mesi successivi all’estate con un margine di crescita significativo<\/strong>.<\/p>\n

Eventi di richiamo internazionale, opportunamente organizzati o ospitati in questi periodi, possono offrire alla destinazione una buona opportunit\u00e0 per generare visibilit\u00e0 e al contempo ampliare la stagionalit\u00e0<\/strong> oltre il periodo di picco turistico.<\/p>\n

La Louis Vuitton 38a America’s Cup Preliminary Regatta Sardinia<\/strong>, la grande competizione velica organizzata dal 21 al 24 maggio 2026 nel Golfo degli Angeli a Cagliari come prima tappa della \u201cRoad to Naples\u201d, esemplifica questo approccio.<\/p>\n

Per dimostrarne l’impatto dell\u2019evento, \u00e8 stato per\u00f2 necessario effettuare una misurazione precisa: quanto ha inciso la regata su connettivit\u00e0 aerea, spesa dei visitatori, presenze e percezione della destinazione.<\/p>\n

The Data Appeal Company<\/strong>, in collaborazione con Mastercard<\/strong>, ha condotto un\u2019analisi approfondita per intercettare tutti i segnali di crescita generati dalla regata<\/strong>.<\/p>\n

\"\"<\/strong><\/h5>\n
Obiettivi principali<\/strong><\/h5>\n

Le sfide della destinazione<\/h2>\n

L’analisi, realizzata attraverso la soluzione di travel intelligence Data Appeal Mabrian<\/strong><\/a>, risponde a diverse esigenze concrete per la destinazione.<\/p>\n

In primis misurare l\u2019impatto positivo dell\u2019evento<\/strong> sugli arrivi e la spesa a livello locale.<\/strong><\/p>\n

Grazie a questi insight \u00e8 possibile individuare i mercati pi\u00f9 promettenti,<\/strong> italiani e internazionali, attratti da un evento di questo profilo, per valutarne il potenziale anche in periodi alternativi al picco stagionale.<\/p>\n

Inoltre, la profilazione dei mercati di riferimento \u00e8 utile a ottimizzare in un’ottica futura le campagne di marketing verso questi target<\/strong>.<\/p>\n

Infine, monitorare il sentiment<\/strong><\/a> dei visitatori e dei residenti permette di affinare l’offerta turistica e superare le aspettative durante grandi eventi, garantendo allo stesso tempo una qualit\u00e0 della vita soddisfacente per i locali.<\/p>\n

\"\"<\/strong><\/h5>\n
Approccio<\/strong><\/h5>\n

Perch\u00e9 Data Appeal Mabrian<\/h2>\n

Per raggiungere questi obiettivi, Data Appeal ha utilizzato pi\u00f9 moduli della piattaforma di travel intelligence Data Appeal Mabrian, in parallelo ai dati forniti da Mastercard.<\/p>\n

Il modulo Air Connectivity ha permesso di monitorare capacit\u00e0 aerea, prezzi dei voli e principali rotte verso l’aeroporto di Cagliari, per inquadrare l’effetto della regata sui principali mercati di origine. Nella settimana dell’evento la capacit\u00e0 aerea \u00e8 cresciuta del +20% anno su anno<\/strong>, spinta non solo dal mercato italiano, che rimane il principale, ma anche da Francia, Regno Unito, Svizzera, Polonia e Germania<\/strong>.<\/p>\n

I dati di spesa forniti da Mastercard hanno permesso di misurare la spesa dei visitatori per mercato d’origine e categoria merceologica nella Citt\u00e0 Metropolitana di Cagliari. L\u2019analisi mostra un incremento del +21% dello speso da parte del mercato italiano extra-regionale<\/strong>, guidato da Lombardia e Lazio, e del +23% da parte dei visitatori internazionali<\/strong>, in particolare da Germania e Svizzera.<\/p>\n

Le tariffe e la saturazione sui portali turistici (OTA)<\/strong> \u2013 fornite dal modulo Supply and Accommodation \u2013 aumentano in modo significativo<\/strong> rispetto all\u2019anno precedente, in linea con i valori della festivit\u00e0 della Repubblica. Questo sottolinea l\u2019effetto trainante dell\u2019America\u2019s Cup, che con la sua visibilit\u00e0 genera una cassa di risonanza per l’attrattivit\u00e0 della destinazione balneare, anticipando l\u2019alta stagione<\/strong>.<\/p>\n

A completare il quadro, il KPI proprietario del Sentiment Score ha evidenziato un apprezzamento generale molto elevato (86,8\/100)<\/strong>, sia da parte dei turisti che da parte dei residenti<\/strong>, soprattutto in relazione alla ristorazione e alla ricettivit\u00e0: segno che l\u2019evento ha rafforzato il posizionamento della destinazione.<\/p>\n

Tutti i dati sono stati confrontati con lo stesso periodo del 2025, per distinguere l’effetto specifico della regata dal trend stagionale ordinario.<\/p>\n

\"\"<\/strong><\/h5>\n
Risultati<\/strong><\/h5>\n

L\u2019adozione di strategie data-driven concrete<\/h2>\n

L\u2019analisi, realizzata dai consulenti specializzati del Travel Advisory Team con la soluzione di Travel Intelligence Data Appeal Mabrian, ha fornito alla Regione Sardegna uno strumento prezioso per calcolare con precisione l’impatto della regata in termini di spesa, connettivit\u00e0 e percezione della destinazione.<\/p>\n

Combinare l\u2019analisi degli eventi con i dati di spesa e l\u2019andamento della capacit\u00e0 aerea permetter\u00e0 alla destinazione turistica di identificare i mercati alto-spendenti con un interesse specifico: in questo caso il settore nautico.<\/p>\n

Sul fronte della connettivit\u00e0, la capacit\u00e0 aerea verso Cagliari \u00e8 cresciuta del +20% anno su anno, con mercati in crescita come la Francia, il Regno Unito, la Svizzera, la Polonia e la Germania<\/strong>. Dal punto di vista della spesa invece, la Germania<\/strong> si conferma il mercato internazionale pi\u00f9 rilevante, generando il 30% della spesa internazionale nella settimana dell’evento, unitamente alla Svizzera<\/strong>, il mercato pi\u00f9 in crescita.<\/p>\n

Grazie a questi risultati, la Sardegna dispone oggi di un framework replicabile per misurare l’impatto di eventi futuri e segmentare campagne di marketing verso mercati ad alto potenziale<\/strong>.<\/p>\n

Un tipo di attivit\u00e0 che a lungo termine supporter\u00e0 la Sardegna nella pianificazione strategica per la valorizzazione del territorio in chiave sostenibile.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_global_section id=”55988″][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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