{"id":77375,"date":"2026-08-11T10:09:09","date_gmt":"2026-08-11T10:09:09","guid":{"rendered":"https:\/\/datappeal.io\/?p=77375"},"modified":"2026-08-07T10:34:58","modified_gmt":"2026-08-07T10:34:58","slug":"europa-la-cultura-guida-oltre-il-40-dei-viaggi-dei-turisti-latinoamericani","status":"publish","type":"post","link":"https:\/\/datappeal.io\/it\/europa-la-cultura-guida-oltre-il-40-dei-viaggi-dei-turisti-latinoamericani\/","title":{"rendered":"Europa: la cultura guida oltre il 40% dei viaggi dei turisti latinoamericani"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;5%&#8221; bottom_padding_tablet=&#8221;15%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; class=&#8221;no-left-col-row&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;left-col&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][\/vc_column][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;no-extra-padding&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;left&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;right-col&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text text_direction=&#8221;default&#8221;]<strong><i>La travel intelligence di Data Appeal mostra come il patrimonio culturale rappresenti il 40,3% delle motivazioni di viaggio verso l\u2019Europa per i latinoamericani. Pur restando forte l\u2019attrattiva delle destinazioni pi\u00f9 iconiche, cresce l\u2019interesse per regioni emergenti come la Puglia, la Galizia e Pest.<\/i><a href=\"https:\/\/almavivaitaliaspa-my.sharepoint.com\/personal\/m_nieri_almawave_it\/_layouts\/15\/Doc.aspx?sourcedoc=%7B11285611-2C5F-4A0D-A88D-86F8975574A8%7D&amp;file=NP_TendenciasMercadoLATAMEuropa_Agosto2026.docx&amp;action=default&amp;mobileredirect=true\">\u00a0<\/a><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><b>FIRENZE, 10 agosto 2026<\/b><span style=\"font-weight: 400;\"> \u2013 <\/span><b>Spagna e Italia si confermano le principali porte d\u2019accesso del turismo latinoamericano in Europa.<\/b><span style=\"font-weight: 400;\"> Secondo l\u2019analisi condotta con Data Appeal Mabrian, la piattaforma di travel intelligence di The Data Appeal Company \/ Almaviva Group, i due Paesi hanno conquistato il <\/span><b>54,2% dei soggiorni dei viaggiatori provenienti dai principali mercati latinoamericani nel 2025<\/b><span style=\"font-weight: 400;\">. Allo stesso tempo, si osserva una crescente propensione a prolungare i viaggi includendo destinazioni meno conosciute, oltre alle capitali e alle mete pi\u00f9 celebri.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lo studio analizza la domanda proveniente dai cinque principali mercati dell\u2019America Latina, ossia Argentina, Colombia, Messico, Brasile e Cile, verso le principali destinazioni europee, considerando dati aggregati relativi a Regno Unito, Spagna, Italia, Francia e Germania.<\/span><a href=\"https:\/\/almavivaitaliaspa-my.sharepoint.com\/personal\/m_nieri_almawave_it\/_layouts\/15\/Doc.aspx?sourcedoc=%7B11285611-2C5F-4A0D-A88D-86F8975574A8%7D&amp;file=NP_TendenciasMercadoLATAMEuropa_Agosto2026.docx&amp;action=default&amp;mobileredirect=true\"><span style=\"font-weight: 400;\">\u00a0<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">I risultati mostrano che <\/span><b>patrimonio culturale, arte e tradizioni rappresentano il 40,3% delle motivazioni di viaggio verso l\u2019Europa<\/b><span style=\"font-weight: 400;\">, superando altri fattori chiave come l\u2019enogastronomia (12,5%), i viaggi in famiglia (11,9%) e lo shopping (11,8%). Una tendenza che conferma come i viaggiatori latinoamericani ricerchino sempre pi\u00f9 esperienze autentiche, capaci di creare un forte coinvolgimento emotivo e culturale.<\/span><a href=\"https:\/\/almavivaitaliaspa-my.sharepoint.com\/personal\/m_nieri_almawave_it\/_layouts\/15\/Doc.aspx?sourcedoc=%7B11285611-2C5F-4A0D-A88D-86F8975574A8%7D&amp;file=NP_TendenciasMercadoLATAMEuropa_Agosto2026.docx&amp;action=default&amp;mobileredirect=true\"><span style=\"font-weight: 400;\">\u00a0<\/span><\/a><\/p>\n<p><b>Se le destinazioni pi\u00f9 consolidate continuano a esercitare un forte richiamo, cresce parallelamente l\u2019interesse per territori alternativi.<\/b><span style=\"font-weight: 400;\"> Nel 2025, oltre la met\u00e0 (54,2%) dei soggiorni dei viaggiatori latinoamericani in Europa si \u00e8 concentrata in cinque destinazioni spagnole e sei italiane; allo stesso tempo, la <\/span><b>Puglia<\/b><span style=\"font-weight: 400;\"> ha quasi raddoppiato il numero di soggiorni rispetto al 2023, mentre la <\/span><b>Galizia<\/b><span style=\"font-weight: 400;\"> registra una crescita del <\/span><b>21,3%<\/b><span style=\"font-weight: 400;\"> e il distretto di <\/span><b>Pest a Budapest<\/b><span style=\"font-weight: 400;\"> del <\/span><b>19,2%<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-77396 size-full\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2026\/07\/2_IT_CHARTS_DemandaLATAMaEuropa_Ago2026.jpg\" alt=\"Italia e spagna - destinazioni preferite latinoamericani in europa\" width=\"720\" height=\"540\" srcset=\"https:\/\/datappeal.io\/wp-content\/uploads\/2026\/07\/2_IT_CHARTS_DemandaLATAMaEuropa_Ago2026.jpg 720w, https:\/\/datappeal.io\/wp-content\/uploads\/2026\/07\/2_IT_CHARTS_DemandaLATAMaEuropa_Ago2026-300x225.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-77392 size-full\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2026\/07\/IT_CHARTS_DemandaLATAMaEuropa_Ago2026-1.jpg\" alt=\"Viaggiatori latinoamericani in Europa: trend 2026 - le destinazioni pi\u00f9 in crescita \" width=\"720\" height=\"540\" srcset=\"https:\/\/datappeal.io\/wp-content\/uploads\/2026\/07\/IT_CHARTS_DemandaLATAMaEuropa_Ago2026-1.jpg 720w, https:\/\/datappeal.io\/wp-content\/uploads\/2026\/07\/IT_CHARTS_DemandaLATAMaEuropa_Ago2026-1-300x225.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lo studio mette inoltre in luce il profilo di un viaggiatore latinoamericano che programma i propri spostamenti con largo anticipo: la prenotazione avviene mediamente <\/span><b>72,7 giorni prima della partenza<\/b><span style=\"font-weight: 400;\"> e la permanenza in Europa raggiunge una durata media di <\/span><b>14,5 giorni<\/b><span style=\"font-weight: 400;\">. I viaggi di coppia (<\/span><b>40,6%<\/b><span style=\"font-weight: 400;\">) e quelli in famiglia (<\/span><b>27,5%<\/b><span style=\"font-weight: 400;\">) rappresentano oltre due terzi della domanda complessiva.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-77400 size-full\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2026\/07\/3_IT_CHARTS_DemandaLATAMaEuropa_Ago2026-1.jpg\" alt=\"viaggiatori latinoamericani in europa: preferenze di alloggi e composizioni\" width=\"720\" height=\"540\" srcset=\"https:\/\/datappeal.io\/wp-content\/uploads\/2026\/07\/3_IT_CHARTS_DemandaLATAMaEuropa_Ago2026-1.jpg 720w, https:\/\/datappeal.io\/wp-content\/uploads\/2026\/07\/3_IT_CHARTS_DemandaLATAMaEuropa_Ago2026-1-300x225.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8220;L\u2019Europa gode di un vantaggio competitivo naturale grazie al suo patrimonio, alla sua diversit\u00e0 e alla profondit\u00e0 della sua offerta culturale, elementi che risuonano particolarmente con il viaggiatore latinoamericano&#8221;<\/span><\/i><span style=\"font-weight: 400;\">, afferma <\/span><b>Carlos Cendra, Direttore Marketing e Comunicazione di Data Appeal<\/b><span style=\"font-weight: 400;\">.<\/span><i><span style=\"font-weight: 400;\">&#8220;Le destinazioni che sapranno differenziarsi saranno quelle capaci di costruire esperienze realmente rilevanti per questo pubblico. La sfida \u00e8 quindi ottimizzare prodotto, esperienza sul territorio e strategie di distribuzione, considerando non solo il potenziale complessivo del mercato latinoamericano, ma anche le specificit\u00e0 di ciascun Paese di origine.&#8221;<\/span><\/i><\/p>\n<p>###<\/p>\n<p>Per maggiori informazioni:<\/p>\n<p><strong><em>Ana Maria Marquez<br \/>\n<\/em><\/strong><strong><em>Communications Manager<br \/>\n<\/em><\/strong><em>+34679650890<br \/>\n<\/em><em>amarquez@dataappeal.io<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;35442&#8243; bg_image_tablet=&#8221;35458&#8243; bg_image_phone=&#8221;35458&#8243; bg_position=&#8221;center center&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; 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column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<h2>Richiedi ora il report gratuito<\/h2>\n[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]Iscriviti alla newsletter per scaricare il report[\/vc_column_text][vc_raw_js]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[\/vc_raw_js][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; 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