{"id":76464,"date":"2026-07-07T07:26:27","date_gmt":"2026-07-07T07:26:27","guid":{"rendered":"https:\/\/datappeal.io\/?p=76464"},"modified":"2026-07-07T09:38:46","modified_gmt":"2026-07-07T09:38:46","slug":"data-appeal-mabrian-nuova-piattaforma-unificata-travel-intelligence","status":"publish","type":"post","link":"https:\/\/datappeal.io\/it\/data-appeal-mabrian-nuova-piattaforma-unificata-travel-intelligence\/","title":{"rendered":"Data Appeal Mabrian: la nuova piattaforma unificata che ridefinisce lo standard della travel intelligence"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”5%” bottom_padding_tablet=”15%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”no-left-col-row” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”left-col” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][\/vc_column][vc_column column_padding=”padding-3-percent” column_padding_tablet=”no-extra-padding” column_padding_phone=”no-extra-padding” column_padding_position=”left” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”right-col” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text text_direction=”default”]\n

La nuova versione della piattaforma Data Appeal Mabrian rappresenta l\u2019ecosistema di travel intelligence pi\u00f9 completo disponibile sul mercato per le DMO: unisce i dataset e le capacit\u00e0 di Data Appeal e Mabrian in un’unica soluzione semplice da utilizzare e intuitiva, pensata per prendere decisioni pi\u00f9 rapide e informate.<\/h2>\n

Ci\u00f2 che non si misura, non si pu\u00f2 gestire. Questa idea \u00e8 sempre stata al centro della nostra mission aziendale e oggi compie un ulteriore passo avanti con il lancio di Data Appeal Mabrian<\/a>: la piattaforma unificata che combina i dati, la tecnologia e l\u2019expertise di The Data Appeal Company e Mabrian in un’unica soluzione di travel intelligence.<\/strong><\/p>\n

Pensata per aiutare le DMO a misurare, confrontare e utilizzare in modo concreto i propri dati turistici, la piattaforma offre alle destinazioni una visione completa delle performance su connettivit\u00e0 aerea, comportamento e domanda dei viaggiatori, offerta ricettiva, spesa dei visitatori, presenze e mobilit\u00e0, eventi e sostenibilit\u00e0.<\/strong><\/p>\n

Per la prima volta, tutti i principali dataset turistici delle nostre aziende sono accessibili in un unico prodotto, con un’interfaccia pi\u00f9 intuitiva ridisegnata per supportare decisioni pi\u00f9 rapide ed efficaci a tutti i livelli delle destinazioni.<\/p>\n

Superare la frammentazione dei dati con l’ecosistema pi\u00f9 completo per la destination intelligence<\/h2>\n

Gestire una destinazione nel 2026 significa spesso operare attingendo a molteplici fonti di dati, che rende complicato costruire un quadro completo delle dinamiche in atto. Ma per prendere decisioni efficaci, investire in modo sicuro e coinvolgere istituzioni pubbliche e stakeholder privati<\/strong> \u00e8 necessario fare affidamento su una base di evidenze condivisa che una tale frammentazione di dati non pu\u00f2 garantire.<\/p>\n

Per questo la nuova versione di Data Appeal Mabrian riunisce ogni aspetto di destination performance in un’unica interfaccia, attingendo a oltre 130 fonti di dati con una metodologia standardizzata e universale.<\/strong><\/p>\n

I sette moduli disponibili su Data Appeal Mabrian coprono in modo dettagliato ogni aspetto della destinazione:<\/p>\n

    \n
  • Connettivit\u00e0 aerea:<\/strong> scopri quando e come si muove la domanda, monitorando capacit\u00e0 aerea, ricerche e prenotazioni per mercato di origine.<\/li>\n
  • Comportamento e domanda dei viaggiatori<\/strong>: analizza la composizione e le preferenze di ogni singolo mercato, in termini di strutture, esperienze e percezione.<\/li>\n
  • Offerta ricettiva:<\/strong> monitora l\u2019andamento delle tariffe e dell\u2019occupazione sui portali turistici di hotel e affitti brevi.<\/li>\n
  • Spesa<\/strong>: scopri quanto e come spendono i visitatori.<\/li>\n
  • Presenze e mobilit\u00e0:<\/strong> segui i movimenti dei visitatori sul territorio, per gestire i picchi di pressione e riequilibrare i flussi.<\/li>\n
  • Eventi<\/strong>: anticipa l’impatto degli eventi in termini di presenze e spesa turistica, per pianificare promozione e investimenti<\/li>\n
  • Sostenibilit\u00e0<\/strong>: misura la sostenibilit\u00e0 della tua destinazione rispetto ai competitor e monitora i progressi nel tempo.<\/li>\n<\/ul>\n

    Nuova interfaccia grafica per una lettura pi\u00f9 semplice supportata dal team di travel advisory<\/h2>\n

    I sette moduli disponibili su Data Appeal Mabrian sono racchiusi in un’interfaccia ridisegnata per essere accessibile a tutto il team della DMO, non solo agli specialisti di dati. Le nuove funzionalit\u00e0 di benchmarking, le mappe di calore interattive e la sentiment analysis per argomento rendono le performance della destinazione immediatamente leggibili.<\/p>\n

    Oltre la piattaforma, il nostro team di Travel Advisory lavora fianco a fianco con ogni destinazione per portare competenze specializzate, interpretare i dati e trasformare gli insight in decisioni reali.<\/strong><\/p>\n

    Dati di qualit\u00e0 per nuovi strumenti AI<\/h2>\n

    Se \u00e8 vero che l’intelligenza artificiale sta ridisegnando l’industria del turismo, \u00e8 altrettanto vero che la qualit\u00e0 di qualsiasi sistema IA dipende dai dati su cui si fonda. Modelli addestrati su informazioni generiche, incomplete o obsolete producono risposte inaffidabili per le destinazioni.<\/p>\n

    Data Appeal Mabrian \u00e8 stata pensata non solo come strumento di destination management, ma anche come base affidabile di dati aggiornati e verificati per una business intelligence efficace basata sull’IA.<\/strong>[\/vc_column_text][vc_video link=”https:\/\/youtu.be\/ZYlMYIqVzJ0?si=nBr3nufELLWLZFcL”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”35442″ bg_image_tablet=”35458″ bg_image_phone=”35458″ bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”6%” bottom_padding=”6%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text el_class=”second-h1″ text_direction=”default”]\n

    Contattaci<\/h2>\n[\/vc_column_text][vc_column_text text_direction=”default”]Contattaci per saperne di pi\u00f9 o richiedere una demo della piattaforma.[\/vc_column_text][vc_raw_js]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[\/vc_raw_js][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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