{"id":67082,"date":"2025-11-25T15:51:07","date_gmt":"2025-11-25T15:51:07","guid":{"rendered":"https:\/\/datappeal.io\/?p=67082"},"modified":"2025-12-01T13:34:54","modified_gmt":"2025-12-01T13:34:54","slug":"big-data-location-intelligence-per-supportare-canale-on-premise","status":"publish","type":"post","link":"https:\/\/datappeal.io\/it\/big-data-location-intelligence-per-supportare-canale-on-premise\/","title":{"rendered":"Campari: l\u2019utilizzo di big data e location intelligence per supportare le attivit\u00e0 commerciali nel canale on premise"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” sticky_content=”true” sticky_content_functionality=”js” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_raw_html]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[\/vc_raw_html][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text text_direction=”default”]\n

Data Appeal supporta l\u2019ottimizzazione delle attivit\u00e0 commerciali di Campari Group<\/a> tramite una piattaforma innovativa\u00a0che integra alternative data, intelligenza artificiale e location\u00a0intelligence. Questo permette\u00a0ai team\u00a0di raggiungere i rispettivi obiettivi in modo pi\u00f9 rapido ed efficiente.<\/span>
\n<\/strong><\/em><\/h2>\n[\/vc_column_text][vc_column_text css=”.vc_custom_1764086886813{margin-top: 100px !important;}” text_direction=”default”]\n
L’opportunit\u00e0<\/strong><\/h5>\n

Prioritizzare i punti vendita con\u00a0le nuove tecnologie<\/h2>\n

La sfida di tutti, in ogni campo oggi \u00e8 ottimizzare tempo e risorse. In questo caso, da raggiungere attraverso la prioritizzazione dei punti vendita.<\/p>\n

Attraverso la collaborazione tra Campari Group, storico produttore italiano di bevande alcoliche con\u00a0presenza in oltre 190 mercati internazionali, e The Data Appeal, \u00e8 stata identificata una soluzione efficace per\u00a0accelerare\u00a0l’espansione commerciale<\/strong> e potenziare le attivit\u00e0 del team\u00a0sales<\/strong>, valorizzando appieno le opportunit\u00e0 offerte dalle\u00a0nuove\u00a0tecnologie.<\/p>\n

Il panorama degli outlet \u00e8 vasto e in evoluzione. Utilizzando alternative data, modelli IA e location\u00a0intelligence, i team sales possono individuare nuove opportunit\u00e0<\/strong> e concentrarsi sulle attivit\u00e0 pi\u00f9 strategiche<\/strong>.[\/vc_column_text][image_with_animation image_url=”67147″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text css=”.vc_custom_1764087752428{margin-top: 100px !important;}” text_direction=”default”]\n

Perch\u00e9 Data Appeal<\/h5>\n

Una soluzione esclusiva su misura<\/h2>\n

The Data Appeal Company fornisce un set di soluzioni proprietarie sviluppate su misura con\u00a0dati qualitativi avanzati e una piattaforma intuitiva per la forza vendita:<\/span>\u00a0<\/span><\/p>\n

    \n
  • dataset altamente accurati, integrabili con i sistemi interni<\/strong><\/li>\n
  • KPI personalizzati, per valutare in modo mirato il potenziale dei punti vendita<\/strong> in base alle peculiarit\u00e0 di ciascun mercato<\/li>\n
  • una piattaforma evolutiva di location intelligence con funzionalit\u00e0 avanzate<\/strong> per ottimizzare le attivit\u00e0 del team vendite<\/li>\n<\/ul>\n

    KPI e insight dettagliati su ogni punto vendita\u00a0<\/span><\/h3>\n

    I dati e i KPI personalizzati forniti da Data Appeal offrono non\u00a0solo informazioni quantitative, ma anche qualitative su qualsiasi punto vendita<\/strong> appetibile per il mercato.<\/p>\n

    Per ottenere risultati pi\u00f9 affidabili, alcuni KPI sono elaborati attraverso l\u2019utilizzo di Large Language Model<\/strong> (LLM) appositamente addestrati per analizzare in tempi rapidi grandi quantit\u00e0 di dati raccolti in rete.<\/p>\n

    Il\u00a0database fornito da Data Appeal \u00e8 stato integrato con\u00a0il sistema operativo\u00a0di Campari, per renderlo consultabile da un unico punto d\u2019accesso.<\/p>\n

    I consulenti e gli analisti di Data Appeal sono inoltre sempre a disposizione per mostrare\u00a0come sfruttare al meglio i dati e prendere decisioni informate,\u00a0fornendo\u00a0soluzioni\u00a0e\u00a0sviluppi\u00a0personalizzati\u00a0a supporto dei nuovi progetti\u00a0e delle diverse necessit\u00e0.<\/p>\n

    Piattaforma D \/ AI Locations: funzioni avanzate e interfaccia intuitiva<\/h3>\n

    I set di dati di Data Appeal hanno il vantaggio distintivo di essere consultabili su D \/ AI Locations<\/strong>, una piattaforma proprietaria con\u00a0interfaccia intuitiva, che permette di visualizzare i dati in varie modalit\u00e0, anche su mappa.<\/p>\n

    In questo modo, si possono creare filtri, analizzare ed esportare dati qualificati in pochi clic.[\/vc_column_text][image_with_animation image_url=”67169″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” sticky_content=”true” sticky_content_functionality=”js” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1764087961242{margin-top: 100px !important;}” text_direction=”default”]\n

    La soluzione di Data Appeal
    \n<\/strong><\/h5>\n

    Una piattaforma personalizzata con\u00a0KPI specifici<\/h2>\n

    La piattaforma D \/ AI Locations<\/strong>,\u00a0arricchita\u00a0con\u00a0indicatori personalizzati e funzionalit\u00e0 dedicate, consente di accelerare l\u2019individuazione dei punti vendita pi\u00f9 promettenti<\/strong> e costruire strategie commerciali di successo, fondate sulla combinazione pi\u00f9 efficace di caratteristiche del locale, prodotto e leva di attivazione.<\/p>\n

    Tra le funzionalit\u00e0 uniche messe a disposizione dei commerciali troviamo:<\/p>\n

      \n
    • KPI personalizzati<\/strong>
      \nSfruttando modelli di intelligenza artificiale avanzata, i dati vengono analizzati in tempi rapidi, offrendo insight immediatamente operativi e aderenti a ciascun mercato per guidare le strategie commerciali.\u00a0<\/span>
      \n<\/span>
      \n<\/span><\/li>\n
    • Funzione di scanning online su dati pubblicati dai locali<\/strong>\u00a0<\/span>
      \nLe funzionalit\u00e0 di intelligenza artificiale permettono di consultare dalla piattaforma D \/ AI\u00a0Locations\u00a0alcune informazioni rilevanti definite di ogni locale, attraverso un sofisticato modello LLM addestrato per fare analisi e deliverare insights.\u00a0<\/span><\/span>\u00a0<\/span><\/li>\n<\/ul>\n[\/vc_column_text][image_with_animation image_url=”67150″ image_size=”full” animation_type=”entrance” animation=”None” animation_movement_type=”transform_y” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text css=”.vc_custom_1764153945153{margin-top: 100px !important;}” text_direction=”default”]\n
      I risultati<\/h5>\n

      Dall’implementazione ai fatti: una soluzione costruita insieme per potenziare al massimo\u00a0il lavoro dell\u2019intera squadra commerciale<\/h2>\n

      La partnership con\u00a0Data Appeal ha permesso di dotare la forza vendita di una soluzione di location\u00a0intelligence avanzata<\/strong>, personalizzata<\/strong> e flessibile<\/strong>, capace di evolvere insieme alle esigenze del mercato<\/strong>.[\/vc_column_text][fancy_box box_style=”color_box_basic” icon_family=”none” image_url=”61228″ box_color=”#ffffff” content_color=”#000000″ box_color_opacity=”0.9″ box_alignment=”left” border_radius=”default” image_loading=”default”]\n

      Il quadro in sintesi<\/h2>\n

      Grazie a D \/ AI Locations, l\u2019organizzazione ha integrato un modello innovativo di intelligence avanzata nel processo di vendita. La piattaforma integra e valorizza i dati esistenti, offrendo ai team sales insight immediati e qualificati su migliaia di punti vendita, per ottimizzare tutte le attivit\u00e0: la pianificazione delle visite, la costruzione di strategie mirate e la definizione delle opportunit\u00e0 pi\u00f9 rilevanti. Il sales team continua a svolgere il ruolo fondamentale nelle attivit\u00e0 commerciali, ma pu\u00f2 contare oggi sul supporto di strumenti avanzati che ne amplificano le performance.<\/p>\n

      Principali\u00a0risultati\u00a0raggiunti<\/h3>\n
        \n
      • Prioritizzazione intelligente<\/strong>: grazie a nuovi indici sintetici personalizzati, i commerciali possono identificare con immediatezza i locali pi\u00f9 rilevanti su cui focalizzare l\u2019attenzione<\/li>\n
      • Proposte ultra-personalizzate<\/strong>: le informazioni disponibili consentono di arrivare al primo incontro con una conoscenza gi\u00e0 approfondita delle caratteristiche del cliente e della sua offerta.<\/li>\n
      • Individuazione rapida di nuove opportunit\u00e0<\/strong>: \u00e8 possibile rilevare tempestivamente i nuovi locali pi\u00f9 promettenti e pianificare azioni mirate in modo pi\u00f9 efficace.<\/li>\n
      • Monitoraggio continuativo del mercato<\/strong><\/li>\n
      • Una strategia costantemente aggiornata<\/strong>:\u00a0il team\u00a0di Data Appeal collabora in maniera continuativa per affrontare le esigenze di un mercato dinamico, sviluppando un approccio data-driven\u00a0in continua evoluzione, capace di guardare al futuro\u00a0con\u00a0innovativit\u00e0\u00a0e proattivit\u00e0.<\/li>\n<\/ul>\n[\/fancy_box][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][fancy_box box_style=”color_box_basic” icon_family=”custom” custom_icon_image=”61497″ image_url=”58686″ link_new_tab=”true” box_color=”#060627″ box_color_opacity=”0.7″ box_alignment=”left” border_radius=”default” image_loading=”default” link_url=”\/it\/locations” css=”.vc_custom_1764154242860{margin-top: 100px !important;}” icon_size=”100″]\n

        Scopri di pi\u00f9 su D \/ AI Locations<\/h3>\n

        > Richiedi la demo gratuita[\/fancy_box][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

        Cosa significa fare CRM data enrichment? Poste Italiane ha sfruttato questa soluzione per analizzare la reputazione dei clienti B2B e per incrementare la lead generation.<\/p>\n","protected":false},"author":6,"featured_media":67166,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[548,546,531],"tags":[1258,1757,1753,1376],"class_list":{"0":"post-67082","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories-it","8":"category-location-market-intelligence-it","9":"category-news-it","10":"tag-campari-it","11":"tag-campari-group","12":"tag-location-market-intelligence","13":"tag-news-it"},"yoast_head":"\nCampari Group: customer story<\/title>\n<meta name=\"description\" content=\"Scopri come Campari Group ha sfruttato i big data e la location intelligence di Data Appeal per creare nuove opportunit\u00e0 di crescita.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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