{"id":67071,"date":"2025-11-20T13:43:32","date_gmt":"2025-11-20T13:43:32","guid":{"rendered":"https:\/\/datappeal.io\/?p=67071"},"modified":"2025-12-17T16:32:36","modified_gmt":"2025-12-17T16:32:36","slug":"data-appeal-presenta-nuova-funzionalita-agentic-destination-management","status":"publish","type":"post","link":"https:\/\/datappeal.io\/it\/data-appeal-presenta-nuova-funzionalita-agentic-destination-management\/","title":{"rendered":"Data Appeal presenta la nuova funzionalit\u00e0 di agentic destination management"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”5%” bottom_padding_tablet=”15%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”no-left-col-row” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”left-col” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_icon_list color=”default” direction=”vertical” icon_size=”small” icon_style=”border”][nectar_icon_list_item icon_type=”numerical” text_full_html=”html” title=”List Item” id=”1763646282885-8″ tab_id=”1763646282885-9″]Una knowledge base proprietaria<\/span><\/span><\/a>[\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”html” title=”List Item” id=”1763646282875-4″ tab_id=”1763646282875-0″]Dai dati all’azione<\/span><\/span><\/a>[\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”html” title=”List Item” id=”1763646282887-7″ tab_id=”1763646282887-1″]Un alleato strategico per team e stakeholder<\/a>[\/nectar_icon_list_item][nectar_icon_list_item icon_type=”numerical” text_full_html=”html” title=”List Item” id=”1763646361729-4″ tab_id=”1763646361730-10″]Un’IA human-centered<\/a>[\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][vc_column column_padding=”padding-3-percent” column_padding_tablet=”no-extra-padding” column_padding_phone=”no-extra-padding” column_padding_position=”left” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”right-col” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text text_direction=”default”]Data Appeal annuncia il lancio di una nuova interfaccia conversazionale agentica per la le DMO.<\/strong><\/p>\n

La nuova funzionalit\u00e0 sar\u00e0 in grado non solo di trasformare grandi volumi di segnali turistici in insight chiari, analisi contestualizzate e raccomandazioni concrete, ma anche di svolgere task operativi sulla base delle indicazioni del team.<\/strong><\/p>\n

Potenziare al massimo i team delle DMO \u00e8 il nostro obiettivo<\/strong>: delegando i task pi\u00f9 ripetitivi, potranno concentrarsi sulle decisioni strategiche.<\/p>\n

La novit\u00e0 \u00e8 stata presentata dal CEO Mirko Lalli alla Phocuswright Conference 2025 di San Diego, ed \u00e8 la naturale prosecuzione dell\u2019integrazione dell\u2019IA generativa in D\/AI Destinations annunciata nei mesi scorsi, per affiancare all\u2019analisi la capacit\u00e0 di attivare task operativi.<\/p>\n

 <\/p>\n

Una knowledge base proprietaria al servizio delle DMO<\/h2>\n

Sviluppata specificamente per le Destination Management Organization (DMO), gli enti del turismo e le autorit\u00e0 di settore, la funzionalit\u00e0 risponde alla crescente esigenza di sfruttare la data analysis in modo pi\u00f9 rapido, semplice e immediato.<\/p>\n

A differenza delle soluzioni di intelligenza artificiale generiche, il sistema si basa su una knowledge base proprietaria, curata e costantemente aggiornata, costruita a partire da centinaia di dataset integrati nello spazio dati condiviso delle societ\u00e0 del Gruppo Almawave The Data Appeal Company e Mabrian.<\/strong><\/p>\n

La piattaforma combina indicatori georeferenziati, comportamentali e di sentiment \u2013 dalla connettivit\u00e0 aerea alle performance ricettive fino ai modelli di spesa \u2013 validati da un team di esperti di turismo e travel intelligence. A questi dati \u00e8 possibile aggiungere i dati di prima parte della destinazione, per ottenere dallo strumento suggerimenti e interpretazioni ancora pi\u00f9 pertinenti.<\/strong>[\/vc_column_text][divider line_type=”No Line”][nectar_single_testimonial testimonial_style=”small_modern” image=”59166″ text_color=”#2962f6″ color=”Default” quote=”Le destinazioni non hanno bisogno di un\u2019altra dashboard: hanno bisogno di un team abilitato ad agire. Con questa piattaforma consentiamo ai team di dialogare direttamente con i propri dati e di passare dall\u2019insight all\u2019azione, fino ad attivare task concreti come la creazione di report e la loro condivisione con gli stakeholder. \u00c8 questa la nuova frontiera della gestione delle destinazioni.” name=”Mirko Lalli” subtitle=”CEO & Founder – The Data Appeal Company”][divider line_type=”No Line”][vc_column_text text_direction=”default”]\n

Dai dati all\u2019azione: esempi concreti di utilizzo<\/h2>\n

Pi\u00f9 nel dettaglio, la piattaforma:<\/p>\n

    \n
  • produce documenti testuali pronti all\u2019uso<\/li>\n
  • genera report visivi e pu\u00f2 condividerli automaticamente con stakeholder selezionati<\/li>\n
  • \u00e8 in grado di impostare alert su KPI chiave e di progettare piani di marketing granulari e pronti all\u2019uso.<\/li>\n
  • Pu\u00f2 rispondere anche a richieste complesse come, ad esempio: \u201cConsiderando l\u2019offerta attuale, i prezzi degli hotel, la connettivit\u00e0, gli eventi in programma e le tendenze internazionali, aiutami a definire un piano di marketing per aumentare i visitatori cinesi, giovani e ad alta capacit\u00e0 di spesa, nel periodo invernale nella nostra destinazione, con un budget di XXX, puntando principalmente sui social media\u201d.<\/li>\n<\/ul>\n

    Un alleato strategico per team e stakeholder<\/h2>\n

    Gli strumenti classici verranno quindi sostituiti da una sola interfaccia di dialogo, per aiutare i professionisti delle DMO a concentrarsi sulle attivit\u00e0 a maggior valore aggiunto, riducendo il tempo dedicato alle analisi ripetitive e accelerando il passaggio dai dati all\u2019azione.<\/strong><\/p>\n

    Con queste implementazioni, le DMO potranno inoltre concedere accessi condivisi e sicuri ai propri stakeholder, all\u2019interno di un ecosistema di dati affidabile, robusto e completamente anonimizzato, gestito secondo principi di privacy-by-design.<\/p>\n

    Questo modello permette di lavorare su informazioni aggiornate e verificate, favorendo decisioni coordinate e basate sui dati, indipendentemente dal ruolo o dalle competenze analitiche dell\u2019organizzazione.<\/strong><\/p>\n

     <\/p>\n

    Un\u2019intelligenza artificiale responsabile e human-centred<\/h2>\n

    L\u2019iniziativa si allinea all\u2019impegno del Gruppo Almawave nello sviluppo di un\u2019intelligenza artificiale responsabile e human-centred, progettata per:<\/p>\n

      \n
    • semplificare il lavoro quotidiano degli operatori<\/li>\n
    • ridurre le attivit\u00e0 ripetitive<\/li>\n
    • permettere di focalizzarsi su strategie di valore per le destinazioni e i residenti.<\/li>\n<\/ul>\n

      L\u2019accesso \u00e8 attualmente limitato a un ambiente privato con alcune destinazioni selezionate; la feature sar\u00e0 rilasciata gradualmente a partire dai primi mesi del 2026.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#f5f5f5″ scene_position=”center” top_padding=”6%” bottom_padding=”6%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text el_class=”second-h1″ text_direction=”default”]\n

      Vuoi saperne di pi\u00f9?<\/h2>\n[\/vc_column_text][vc_column_text text_direction=”default”]Approfondisci la nuova feature di Data Appeal.[\/vc_column_text][nectar_btn size=”large” open_new_tab=”true” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” text=”Iscriviti alla waiting list” url=”\/it\/agentic-ai”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

      [vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”5%” bottom_padding_tablet=”15%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”no-left-col-row” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default”…<\/p>\n","protected":false},"author":2,"featured_media":66951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[536,531,539],"tags":[1751,1316],"class_list":{"0":"post-67071","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-destinazioni","8":"category-news-it","9":"category-novita-di-prodotto","10":"tag-agentic-ai","11":"tag-destination-management-it"},"yoast_head":"\nAgentic destination management: il nuovo tool di Data Appeal<\/title>\n<meta name=\"description\" content=\"Data Appeal presenta un nuovo strumento di agentic destination management che potenzier\u00e0 i team delle DMO con consigli e azioni operative.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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