{"id":66513,"date":"2025-10-20T15:05:35","date_gmt":"2025-10-20T15:05:35","guid":{"rendered":"https:\/\/datappeal.io\/?p=66513"},"modified":"2025-10-22T10:56:58","modified_gmt":"2025-10-22T10:56:58","slug":"bto-2025-data-appeal","status":"publish","type":"post","link":"https:\/\/datappeal.io\/it\/bto-2025-data-appeal\/","title":{"rendered":"A BTO 2025 con Data Appeal: esploriamo l\u2019inesplorato"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;5%&#8221; bottom_padding_tablet=&#8221;15%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; class=&#8221;events-row&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; sticky_content=&#8221;true&#8221; sticky_content_functionality=&#8221;css&#8221; sticky_content_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;left-col&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner top_padding_desktop=&#8221;40px&#8221; bottom_padding_desktop=&#8221;40px&#8221; left_padding_desktop=&#8221;30px&#8221; right_padding_desktop=&#8221;30px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#060627&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;10px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-map-marker extra-color-2\"><\/i> <\/div><div class=\"iwt-text\"> <strong>Firenze<\/strong><br \/>\nStazione Leopolda <\/div><div class=\"clear\"><\/div><\/div><div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-clock-o extra-color-2\"><\/i> <\/div><div class=\"iwt-text\"> <strong>11 &#8211; 12 novembre 2025<\/strong> <\/div><div class=\"clear\"><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;no-extra-padding&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;left&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;right-col&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text text_direction=&#8221;default&#8221;]<em><strong>Ci vediamo l\u201911 novembre a partire dalle 12:00 per BTO 2025, con 4 speech dedicati al tema \u201cAn Invitation to Chart the Uncharted\u201d.<\/strong><\/em>[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text text_direction=&#8221;default&#8221;]Quando tutto quello che sappiamo sul turismo sembra gi\u00e0 visto, ecco che qualcosa cambia. Le nuove tecnologie sparigliano le carte, le preferenze mutano, le rotte si modificano e ci ritroviamo in <strong>paesaggi turistici tutti diversi da quelli che ci eravamo immaginati.<\/strong><\/p>\n<p>Per questo The Data Appeal Company <strong>torna sul palco di <a href=\"https:\/\/www.bto.travel\/\" target=\"_blank\" rel=\"noopener\">BTO 2025<\/a>, dall\u201911 al 12 novembre 2025 con il tema \u201cAn Invitation to Chart the Uncharted\u201d<\/strong>: quattro ore per <strong>quattro speech<\/strong> di dibattito su tutte le novit\u00e0 che hanno minato le nostre certezze e che ci stimolano a cambiare approccio in linea con lo scenario odierno.<\/p>\n<p>Parleremo di come i dati e gli insight in tempo reale possano guidarci nelle scelte riducendo i dubbi; parleremo di accessibilit\u00e0 e nuova ospitalit\u00e0, tra minimalismo funzionale, tradizione sostenibile e nuovi modelli ibridi.[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<h2><span data-contrast=\"none\">Gli appuntamenti curati da Data Appeal a BTO 2025 <\/span><\/h2>\n<h3><\/h3>\n<h2><span style=\"color: #3366ff;\"><span class=\"TextRun SCXW155493194 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW155493194 BCX0\" data-ccp-parastyle=\"heading 2\">Connessioni intelligenti nel turismo<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW155493194 BCX0\"><span class=\"SCXW155493194 BCX0\">\u00a0<\/span><br class=\"SCXW155493194 BCX0\" \/><\/span><span class=\"TextRun SCXW155493194 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW155493194 BCX0\" data-ccp-parastyle=\"heading 2\">11 novembre- ore 12:00<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW155493194 BCX0\"><span class=\"SCXW155493194 BCX0\">\u00a0<\/span><br class=\"SCXW155493194 BCX0\" \/><\/span><span class=\"TextRun SCXW155493194 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW155493194 BCX0\" data-ccp-parastyle=\"heading 2\">Hall #2<br \/>\nLingua: italiano<\/span><\/span><\/span><\/h2>\n<p>In che modo si stanno trasformando l\u2019organizzazione dei servizi turistici, la gestione della mobilit\u00e0 e delle risorse, l\u2019evoluzione delle strutture ricettive e le strategie di sostenibilit\u00e0?<\/p>\n<p>Dalla personalizzazione delle esperienze, alla capacit\u00e0 predittiva dei dati, dall\u2019efficienza dei processi al ruolo che gli algoritmi possono avere nel ridisegnare le relazioni tra destinazioni, operatori e viaggiatori.<\/p>\n<p><strong>Sul palco:<\/strong><\/p>\n<ul>\n<li>Marco Da Rin Zanco \u2013 CEO e co-founder, AmuseApp<\/li>\n<li>Fabio Galletto \u2013 Sales leader travel and automotive, Google<\/li>\n<li>Federico Catania &#8211; Senior Government Relations Manager, Trainline<\/li>\n<li>Laura Testa &#8211; Sales Promotions, Repower<\/li>\n<\/ul>\n<p><em><strong>Modera<\/strong>: Edoardo Colombo \u2013 presidente, Turismi.ai<\/em>[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<h2 aria-level=\"2\"><span style=\"color: #3366ff;\">The Destination of The Future<\/span><br \/>\n<span style=\"color: #3366ff;\">11 novembre &#8211; ore 14:00<br \/>\nHall #5 Turespa\u00f1a<br \/>\nLingua: inglese<\/span><\/h2>\n<p>Esploriamo i cambiamenti nel campo della gestione delle destinazioni turistiche grazie ai dati in tempo reale. Scopri come l&#8217;analisi predittiva pu\u00f2 prevedere i flussi di visitatori, personalizzare le esperienze e promuovere una crescita sostenibile senza danneggiare l&#8217;anima di un luogo.<\/p>\n<p><strong>Sul palco:<\/strong><\/p>\n<ul>\n<li>Daniela Gugliotta Bagaian &#8211; Marketing Director, Ente Turistico del Luganese<\/li>\n<li>Nick Hall &#8211; CEO &amp; Founder, Digital Tourism Think Tank<\/li>\n<li>Diego Cermelli &#8211; Head of Market, Saint Elmo\u2019s Tourism<\/li>\n<\/ul>\n<p><em><strong>Modera<\/strong>: Mirko Lalli, CEO e founder The Data Appeal Company<\/em>[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]\n<h2 aria-level=\"2\"><span style=\"color: #3366ff;\">How do I get there?\u00a0<\/span><br \/>\n<span style=\"color: #3366ff;\">11 novembre &#8211; ore 15:00<br \/>\nHall #5 Turespa\u00f1a<br \/>\nLingua: inglese<\/span><\/h2>\n<p>Trasporti e turismo danzano all\u2019unisono. Alta velocit\u00e0, micromobilit\u00e0, intermodalit\u00e0 e investimenti infrastrutturali che riducono l\u2019impronta di carbonio e rendono memorabile ogni tratta.<\/p>\n<p><strong>Sul palco:<\/strong><\/p>\n<ul>\n<li>Andrea Giuricin \u2013 CEO, TRA Consulting; Senior Advisor Investment Funds; Senior Consultant World Bank; Transport Economist CESISP-UNIMIB<\/li>\n<li>Carlos Cachero &#8211; Head of Rider Operations Southern Europe, Uber).<\/li>\n<li>In chiusura, breve presentazione di Francesco Galati con il progetto \u201cMr. Franz\u201d.<\/li>\n<\/ul>\n<p><em><strong>Modera<\/strong>: Silvia Moggia, albergatrice, blogger ed esperta di turismo, consulente di Data Appeal<\/em>[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]\n<h2 aria-level=\"2\"><span style=\"color: #3366ff;\">The Hospitality Horizon\u00a0<\/span><br \/>\n<span style=\"color: #3366ff;\">11 novembre &#8211; ore 16:00<br \/>\nHall #5 Turespa\u00f1a<br \/>\nLingua: inglese<\/span><\/h2>\n<p>Confronto fra minimalismo dei capsule hotel, eco-resort intrisi di tradizione e strutture ibride in ascesa. Storie appassionate, riflessioni poetiche e contrasti intelligenti che invitano a ripensare l\u2019ospitalit\u00e0 in chiave autentica.<\/p>\n<p><strong>Sul palco:<\/strong><\/p>\n<ul>\n<li>Leonardo Saroni &#8211; Partner, Traveltech.vc<\/li>\n<li>Mathilde Armanet &#8211; Marketing manager, Capsule Hotel<\/li>\n<li>Rosie Willan &#8211; Co-founder, Stay the Night<\/li>\n<\/ul>\n<p><em><strong>Modera<\/strong>: Silvia Moggia, albergatrice, blogger ed esperta di turismo, consulente di Data Appeal<\/em>[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]<a class=\"Hyperlink SCXW213696366 BCX0\" href=\"https:\/\/www.bto.travel\/program-day\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW213696366 BCX0\" lang=\"IT-IT\" xml:lang=\"IT-IT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW213696366 BCX0\" data-ccp-charstyle=\"Hyperlink\">Leggi<\/span><span class=\"NormalTextRun SCXW213696366 BCX0\" data-ccp-charstyle=\"Hyperlink\"> tutto il programma dell\u2019evento<\/span><\/span><\/a><span class=\"TextRun SCXW213696366 BCX0\" lang=\"IT-IT\" xml:lang=\"IT-IT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW213696366 BCX0\">, e se vuoi ricevere gli ultimi aggiornamenti, <\/span><\/span><a class=\"Hyperlink SCXW213696366 BCX0\" href=\"https:\/\/datappeal.io\/it\/newsletter\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun Underlined SCXW213696366 BCX0\" lang=\"IT-IT\" xml:lang=\"IT-IT\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW213696366 BCX0\" data-ccp-charstyle=\"Hyperlink\">iscriviti alla nostra newsletter.<\/span><\/span><\/a><span class=\"EOP SCXW213696366 BCX0\" 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