{"id":66345,"date":"2025-09-25T07:21:59","date_gmt":"2025-09-25T07:21:59","guid":{"rendered":"https:\/\/datappeal.io\/?p=66345"},"modified":"2025-09-25T07:22:14","modified_gmt":"2025-09-25T07:22:14","slug":"explore-edmonton","status":"publish","type":"post","link":"https:\/\/datappeal.io\/it\/explore-edmonton\/","title":{"rendered":"Explore Edmonton e D \/ AI Destinations: quando i dati incompleti diventano risposte certe"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; sticky_content=&#8221;true&#8221; sticky_content_functionality=&#8221;js&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_raw_html]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[\/vc_raw_html][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<h2><em>Per affrontare le sfide di un settore in continua evoluzione, Explore Edmonton aveva bisogno di accedere ai dati in modo pi\u00f9 rapido e accurato. Grazie alla partnership con Data Appeal, l\u2019organizzazione ha adottato un sistema capace di supportare decisioni agili e insight in tempo reale.<\/em><\/h2>\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1758610716584{margin-top: 100px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h5 id=\"1\"><strong>L&#8217;opportunit\u00e0<\/strong><\/h5>\n<h2>Dati turistici frammentati e incompleti: la necessit\u00e0 di fare chiarezza<\/h2>\n<p><a href=\"https:\/\/exploreedmonton.com\/\" target=\"_blank\" rel=\"noopener\">Explore Edmonton<\/a>, la DMO ufficiale della citt\u00e0 canadese, da anni sfruttava i dati sul turismo per definire strategie e attivit\u00e0 di marketing. Tuttavia, <strong>un cambiamento a livello di data provisioning li aveva privati di alcune metriche chiave su cui facevano affidamento<\/strong> per la reportistica, la pianificazione e le richieste interne. Questa interruzione nell\u2019accesso ai dati ha creato un vuoto nella loro capacit\u00e0 di prendere decisioni tempestive e informate.<\/p>\n<p>I dati trimestrali provenienti da altre fonti erano ancora disponibili, ma arrivavano in ritardo e talvolta incompleti. Ci\u00f2 di cui avevano bisogno era <strong>uno strumento in grado di rispondere a domande e decisioni che non potevano aspettare.<\/strong><\/p>\n<p>Oltre alle difficolt\u00e0 immediate, erano presenti criticit\u00e0 strutturali nei processi interni: alcuni tipi di dati erano assenti o difficili da reperire, rendendo complesso rispondere alle richieste dei vari dipartimenti.<\/p>\n<p>Inoltre, la mancanza di coerenza nell\u2019interpretazione delle metriche di performance generava <strong>disallineamenti tra i team.<\/strong><\/p>\n<p>Explore Edmonton aveva bisogno di un modo per:<\/p>\n<ul>\n<li>rispondere in modo rapido e sicuro alle richieste interne e dei partner<\/li>\n<li>monitorare il sentiment e il comportamento dei visitatori quasi in tempo reale<\/li>\n<li>ottenere visibilit\u00e0 sulla domanda di voli, sulle finestre di prenotazione e sulle fluttuazioni di mercato<\/li>\n<li>comprendere l\u2019andamento della stagionalit\u00e0 dei viaggi e la sua evoluzione<\/li>\n<li>utilizzare dati coerenti tra team e stakeholder.<\/li>\n<\/ul>\n[\/vc_column_text][image_with_animation image_url=&#8221;66318&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1758610777639{margin-top: 100px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h5 id=\"2\">Perch\u00e9 Data Appeal<\/h5>\n<h2>Una soluzione flessibile e granulare per insight tempestivi<\/h2>\n<p><a href=\"https:\/\/datappeal.io\/it\/destinations\/\">D\/AI Destinations<\/a> si \u00e8 rivelato la risposta che Explore Edmonton stava cercando. Progettata per fornire alle destinazioni insight concreti a supporto delle decisioni strategiche, la piattaforma di destination marketing e management combina <strong>dati in tempo reale con una flessibilit\u00e0 e una granularit\u00e0 senza paragoni<\/strong>, consentendo di analizzare sia le tendenze generali sia le performance per segmenti specifici.<\/p>\n<p>Con D\/AI Destinations, le destinazioni possono monitorare metriche chiave come il sentiment per tipologia di viaggiatore, analizzare le ricerche di voli e i modelli di prenotazione per mercato di origine e valutare le performance di diversi quartieri o punti di interesse.<\/p>\n<p>La piattaforma offre alle destinazioni <strong>insight preziosi sulle tendenze del turismo e tutti i dati necessari per affinare le strategie di marketing e migliorare l\u2019esperienza dei viaggiatori<\/strong>.[\/vc_column_text][nectar_single_testimonial testimonial_style=&#8221;bold&#8221; text_color=&#8221;#2962f6&#8243; color=&#8221;Default&#8221; quote=&#8221;Il modulo Voli \u00e8 fantastico. Ha colmato un vuoto ed \u00e8 stato di enorme aiuto nel fornire insight in tempo reale&#8221; name=&#8221;Garrett Gilmour&#8221; subtitle=&#8221;Research and Performance Manager, Explore Edmonton&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#f5f5f5&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;5%&#8221; bottom_padding=&#8221;5%&#8221; top_padding_tablet=&#8221;10%&#8221; constrain_group_3=&#8221;yes&#8221; bottom_padding_tablet=&#8221;10%&#8221; top_padding_phone=&#8221;15%&#8221; constrain_group_5=&#8221;yes&#8221; bottom_padding_phone=&#8221;15%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text text_direction=&#8221;default&#8221; el_class=&#8221;milestone-block&#8221;]\n<h2>8.600<\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10px&#8221;][vc_column_text css_animation=&#8221;none&#8221; text_direction=&#8221;default&#8221;]Punti di interesse analizzati<br \/>\nnegli ultimi 12 mesi[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;0px&#8221; custom_height_tablet=&#8221;20px&#8221; custom_height_phone=&#8221;20px&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text text_direction=&#8221;default&#8221; el_class=&#8221;milestone-block&#8221;]\n<h2>560.000<\/h2>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;10px&#8221;][vc_column_text text_direction=&#8221;default&#8221;]Tracce digitali su Edmonton<br \/>\ninterpretate negli ultimi 12 mesi[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;0px&#8221; custom_height_tablet=&#8221;20px&#8221; custom_height_phone=&#8221;20px&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; sticky_content=&#8221;true&#8221; sticky_content_functionality=&#8221;js&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1758616132935{margin-top: 100px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h5 id=\"3\"><strong>La soluzione di Data Appeal<br \/>\n<\/strong><\/h5>\n<h2>Colmare i vuoti con dati fedeli e pertinenti: dai voli ai trend in crescita<\/h2>\n<p>Con D\/AI Destinations, Explore Edmonton ha potuto rafforzare i processi interni, fornire insight pi\u00f9 efficaci agli stakeholder e supportare una pianificazione pi\u00f9 reattiva e data-driven.<\/p>\n<p>Grazie alla nuova piattaforma, la DMO ha avuto <strong>accesso a tutti gli insight necessari per avere sia una visione d\u2019insieme del mercato, sia analisi dettagliate per comparti specifici e per singoli punti di interesse<\/strong>.<\/p>\n<p>Conoscere e confrontare il sentiment per ciascuna tipologia di viaggiatore, filtrare le ricerche e le prenotazioni voli in base al mercato di origine e analizzare le performance di ogni area ha offerto un vantaggio competitivo importante.<\/p>\n<p>Invece di limitarsi a monitorare i volumi, Explore Edmonton oggi osserva <strong>metriche pi\u00f9 approfondite\u2014come i cambiamenti nel sentiment, le preferenze dei visitatori e la percezione nei diversi segmenti<\/strong>\u2014riuscendo cos\u00ec a ottenere insight pi\u00f9 ricchi che guidano decisioni pi\u00f9 precise e realmente data-driven.<\/p>\n<p>I moduli Voli e Destinazione sono diventati strumenti essenziali per la reportistica, il monitoraggio del mercato e la pianificazione strategica. E se gran parte dell\u2019utilizzo rimane interno, il potenziale di condivisione degli insight all\u2019esterno \u00e8 enorme, in particolare con gli operatori turistici e con le organizzazioni che si occupano di sviluppo del business.[\/vc_column_text][image_with_animation image_url=&#8221;66321&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_column_text css=&#8221;.vc_custom_1758616194834{margin-top: 100px !important;}&#8221; text_direction=&#8221;default&#8221;]\n<h5 id=\"4\">I risultati<\/h5>\n<h2>Pi\u00f9 agilit\u00e0, migliore collaborazione e nuove opportunit\u00e0<\/h2>\n<p>D\/AI Destinations non si \u00e8 limitata a soddisfare le esigenze di Explore Edmonton: ha permesso all\u2019organizzazione di <strong>passare dal semplice monitoraggio dei numeri a un approccio pi\u00f9 ricco di insight e orientato al valore<\/strong>, offrendo un livello di agilit\u00e0 e chiarezza mai avuto prima.<\/p>\n<p>Da quando ha adottato la piattaforma, la destinazione ha potuto:<\/p>\n<ul>\n<li>rispondere pi\u00f9 rapidamente alle richieste interne e alle domande ad hoc, risparmiando pi\u00f9 tempo per attivit\u00e0 strategiche e creative<\/li>\n<li>supportare la reportistica ufficiale con insight aggiornati e contestuali<\/li>\n<li>monitorare la stagionalit\u00e0 per valutare se i flussi si distribuiscono in modo pi\u00f9 equilibrato durante l\u2019anno<\/li>\n<li>pianificare campagne pi\u00f9 targettizzate marketing sulla base della domanda di voli e delle finestre di prenotazione in tempo reale<\/li>\n<li>tenere traccia dei cambiamenti di sentiment per mercato, tipologia di viaggiatore e area della citt\u00e0<\/li>\n<li>arricchire i dati di popolarit\u00e0 aggiungendo segnali di sentiment e di comportamento<\/li>\n<li>allineare i team, riducendo le frizioni e migliorando la collaborazione<\/li>\n<li>identificare opportunit\u00e0 e criticit\u00e0 a livello di quartiere e di punto di interesse.<\/li>\n<\/ul>\n[\/vc_column_text][nectar_single_testimonial testimonial_style=&#8221;bold&#8221; text_color=&#8221;#2962f6&#8243; color=&#8221;Default&#8221; quote=&#8221;Non si tratta solo di risparmiare tempo, ma di poter rispondere a domande a cui prima non potevamo rispondere.&#8221; name=&#8221;Annie Ma&#8221; subtitle=&#8221;Director, Business Systems, Explore Edmonton&#8221;][vc_column_text text_direction=&#8221;default&#8221;]<em>Photo credits: Explore Edmonton<\/em>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; 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