{"id":65869,"date":"2025-09-03T07:31:19","date_gmt":"2025-09-03T07:31:19","guid":{"rendered":"https:\/\/datappeal.io\/?p=65869"},"modified":"2025-09-03T07:31:19","modified_gmt":"2025-09-03T07:31:19","slug":"free-white-paper-milano-overtourism","status":"publish","type":"post","link":"https:\/\/datappeal.io\/it\/free-white-paper-milano-overtourism\/","title":{"rendered":"[FREE WHITE-PAPER] Milano nell\u2019era dell\u2019overtourism: analisi della pressione turistica percepita dai cittadini"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”5%” bottom_padding_tablet=”15%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”no-margin report-row” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” sticky_content=”true” sticky_content_functionality=”css” sticky_content_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”left-col” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner top_padding_desktop=”40px” bottom_padding_desktop=”40px” left_padding_desktop=”30px” right_padding_desktop=”30px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”10px” column_link_target=”_self” overflow=”visible” el_class=”da-box-shadow” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_color=”#ffffff” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_icon icon_family=”fontawesome” icon_style=”default” icon_color_type=”color_scheme” icon_color=”Extra-Color-1″ icon_padding=”0px” pointer_events=”all” icon_fontawesome=”fa fa-file-pdf-o” margin_bottom=”12px”][vc_column_text text_direction=”default”]\n
Milano nell\u2019era dell\u2019overtourism: analisi della pressione turistica percepita dai cittadini<\/h6>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][nectar_btn size=”large” button_style=”regular” button_color_2=”Accent-Color” icon_family=”none” text=”Scarica ora” url=”#form”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”padding-3-percent” column_padding_tablet=”no-extra-padding” column_padding_phone=”no-extra-padding” column_padding_position=”left” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”right-col” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text text_direction=”default”]Esiste una correlazione diretta tra overtourism e qualit\u00e0 della vita percepita della destinazione turistica?<\/strong><\/em><\/p>\n

Il numero crescente di turisti che affollano i centri urbani \u00e8 sempre un fattore negativo, oppure favorisce l\u2019aumento della qualit\u00e0 e della quantit\u00e0 di servizi di cui beneficeranno anche i cittadini?<\/strong><\/em><\/p>\n

Per indagare il rapporto tra pressione turistica e qualit\u00e0 della vita, The Data Appeal Company e Doxa<\/strong> hanno realizzato un esclusivo white-paper dedicato alla citt\u00e0 di Milano<\/strong>.<\/p>\n

 <\/p>\n

Overtourism: ripartiamo dai dati<\/h2>\n

Nel tempo, l\u2019overtourism<\/a> \u00e8 diventato una tematica sempre pi\u00f9 inflazionata e allo stesso tempo nebulosa.<\/p>\n

Sotto questa etichetta ogni giorno vengono diffusi numeri, stime e dati talvolta non verificati, che sembrano rinforzare un\u2019immagine negativa e polarizzata del fenomeno.<\/p>\n

Ma quanto c\u2019\u00e8 di vero in questa narrazione?<\/p>\n

Con il nuovo white-paper Milano nell\u2019era dell\u2019overturism: analisi della pressione turistica percepita dai cittadini<\/em><\/strong>, The Data Appeal Company e Doxa hanno realizzato la prima indagine che si propone di analizzare da un punto di vista scientifico il rapporto tra pressione turistica e qualit\u00e0 della vita a Milano.<\/strong><\/p>\n

Hub culturale e turistico di fama internazionale, secondo i dati del The Economist nel 2023 Milano \u00e8 risultata terza citt\u00e0 al mondo per rapporto tra arrivi e residenti. Per questo la citt\u00e0 lombarda diventa un laboratorio di osservazione privilegiato, utile per comprendere dinamiche sempre pi\u00f9 comuni anche ad altre citt\u00e0 internazionali.<\/p>\n

Che cosa troverai all\u2019interno del report?<\/h2>\n
    \n
  • I KPI utili a comprendere il rapporto tra pressione turistica e qualit\u00e0 della vita<\/li>\n
  • Una metodologia chiara per analizzare le dinamiche di ogni territorio<\/li>\n
  • Come varia la percezione della pressione turistica e della qualit\u00e0 della vita in ogni singolo municipio di Milano<\/li>\n
  • Quali sono le aree di Milano che riescono a bilanciare con pi\u00f9 successo la vita dei residenti con la presenza dei turisti<\/li>\n
  • Cosa pensano i residenti di Milano riguardo al turismo, ma anche ai servizi della citt\u00e0, trasporti, spazi verdi, ecc.<\/li>\n<\/ul>\n

    Vuoi un assaggio delle nostre conclusioni?<\/h2>\n
      \n
    • Per il 59% degli intervistati, la qualit\u00e0 della vita di Milano in generale \u00e8 peggiorata<\/li>\n
    • Per il 77% il turismo ha favorito l’aumento del costo della vita<\/li>\n
    • Il Municipio 6 \u2013 Barona \/ Lorenteggio \/ Navigli \u00e8 l\u2019area di Milano che registra maggior equilibrio tra turismo e qualit\u00e0 della vita dei residenti<\/li>\n<\/ul>\n

      A chi \u00e8 rivolto il white-paper<\/h2>\n

      Se ti occupi di turismo e destinazioni, potrai scoprire come sia possibile trasformare dati e percezioni in uno strumento di lettura strategico a supporto delle politiche pubbliche e delle scelte di pianificazione turistica.<\/p>\n

      Non si tratta solo di misurare l\u2019impatto del turismo, ma di orientare le decisioni verso un modello pi\u00f9 sostenibile, inclusivo e coerente con il benessere della comunit\u00e0 locale.<\/strong>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”35442″ bg_image_tablet=”35458″ bg_image_phone=”35458″ bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”6%” bottom_padding=”6%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” id=”form” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” centered_text=”true” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text text_direction=”default”]\n

      Vuoi leggere tutti i risultati dell\u2019indagine?<\/span><\/span>\u00a0<\/span><\/h2>\n[\/vc_column_text][vc_column_text text_direction=”default”]Iscriviti alla newsletter e scarica subito il white-paper gratuito<\/span><\/span>\u00a0<\/span>[\/vc_column_text][vc_raw_js]JTNDc2NyaXB0JTIwY2hhcnNldCUzRCUyMnV0Zi04JTIyJTIwdHlwZSUzRCUyMnRleHQlMkZqYXZhc2NyaXB0JTIyJTIwc3JjJTNEJTIyJTJGJTJGanMuaHNmb3Jtcy5uZXQlMkZmb3JtcyUyRmVtYmVkJTJGdjIuanMlMjIlM0UlM0MlMkZzY3JpcHQlM0UlMEElM0NzY3JpcHQlM0UlMEElMjAlMjBoYnNwdC5mb3Jtcy5jcmVhdGUlMjglN0IlMEElMjAlMjAlMjAlMjByZWdpb24lM0ElMjAlMjJuYTElMjIlMkMlMEElMjAlMjAlMjAlMjBwb3J0YWxJZCUzQSUyMCUyMjIyNDU3MzglMjIlMkMlMEElMjAlMjAlMjAlMjBmb3JtSWQlM0ElMjAlMjJjZWJhZjM3Yi1lZmJjLTQyZjEtYmE4YS0wMDFkODA0NmJkMTclMjIlMkNvbkZvcm1SZWFkeSUzQSUyMGZ1bmN0aW9uJTI4JTI0Zm9ybSUyOSU3QiUwQSVDMiVBMCVDMiVBMCVDMiVBMCVDMiVBMCVDMiVBMCVDMiVBMHZhciUyMGlucHV0JTIwJTNEJTIwJTI0Zm9ybSU1QjAlNUQucXVlcnlTZWxlY3RvciUyOCUyN2lucHV0JTVCbmFtZSUzRCUyMmZvcm1fdXJsJTIyJTVEJTI3JTI5JTNCJTBBJUMyJUEwJUMyJUEwJUMyJUEwJUMyJUEwJUMyJUEwJUMyJUEwaW5wdXQudmFsdWUlMjAlM0QlMjB3aW5kb3cubG9jYXRpb24ucGF0aG5hbWUlMkMlMEElQzIlQTAlQzIlQTAlQzIlQTAlQzIlQTB3aW5kb3cub25Gb3JtQ2xpY2tQdXNoVG9EYXRhTGF5ZXIlMjglMjRmb3JtJTI5JTNCJTBBJTdEJTBBJTIwJTIwJTdEJTI5JTNCJTBBJTNDJTJGc2NyaXB0JTNFJTBB[\/vc_raw_js][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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