{"id":64224,"date":"2024-11-11T16:14:03","date_gmt":"2024-11-11T16:14:03","guid":{"rendered":"https:\/\/datappeal.io\/?p=64224"},"modified":"2024-11-18T08:52:17","modified_gmt":"2024-11-18T08:52:17","slug":"bto-2024","status":"publish","type":"post","link":"https:\/\/datappeal.io\/it\/bto-2024\/","title":{"rendered":"BTO 2024 | La nuova era del turismo: come IA e creativit\u00e0 cambieranno le regole\u00a0"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;5%&#8221; bottom_padding_tablet=&#8221;15%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; class=&#8221;events-row&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; sticky_content=&#8221;true&#8221; sticky_content_functionality=&#8221;css&#8221; sticky_content_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;left-col&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner top_padding_desktop=&#8221;40px&#8221; bottom_padding_desktop=&#8221;40px&#8221; left_padding_desktop=&#8221;30px&#8221; right_padding_desktop=&#8221;30px&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color=&#8221;#060627&#8243; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;10px&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221;]<div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-map-marker extra-color-2\"><\/i> <\/div><div class=\"iwt-text\"> <strong>Firenze<\/strong><br \/>\nStazione Leopolda <\/div><div class=\"clear\"><\/div><\/div><div class=\"iwithtext\"><div class=\"iwt-icon\"> <i class=\"icon-default-style fa fa-clock-o extra-color-2\"><\/i> <\/div><div class=\"iwt-text\"> <strong>27 &#8211; 28 novembre 2024<\/strong> <\/div><div class=\"clear\"><\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;no-extra-padding&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;left&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;right-col&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text text_direction=&#8221;default&#8221;]<strong>The Data Appeal Company torna con due momenti esclusivi dedicati alle destinazioni e al mondo hospitality a a BTO 2024<\/strong>, che si terr\u00e0 a Firenze, Stazione Leopolda, dal 27 al 28 novembre 2024.<\/p>\n<ul>\n<li><strong>AI and Data for Destination Management<\/strong><br \/>\nmercoled\u00ec 27\/11 &#8211; ore 14-18<\/li>\n<li><strong>Destination data and AI for Hospitality Management<\/strong><br \/>\ngioved\u00ec 28\/11 &#8211; ore 9-13<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<h2>AI Confluence in Travel: Navigating the Intersection of Artificial Intelligence and Human Creativity<\/h2>\n<p>Anche quest\u2019anno ospiteremo un\u2019esclusiva selezione di ospiti internazionali che ci aiuteranno a capire come fondere le nostre capacit\u00e0 con la forza dell\u2019intelligenza artificiale.<\/p>\n<p><span class=\"TextRun SCXW92968057 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW92968057 BCX0\">A fare da <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW92968057 BCX0\">moderatori<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW92968057 BCX0\">sul<\/span> <span class=\"NormalTextRun SpellingErrorV2Themed SCXW92968057 BCX0\">palco<\/span><span class=\"NormalTextRun SCXW92968057 BCX0\"> ci <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW92968057 BCX0\">saranno<\/span><span class=\"NormalTextRun SCXW92968057 BCX0\"> Mirko Lalli, CEO e founder, e Silvia <\/span><span class=\"NormalTextRun SpellingErrorV2Themed SCXW92968057 BCX0\">Moggia<\/span><span class=\"NormalTextRun SCXW92968057 BCX0\">, Product Marketing Strategist &amp; Data Storyteller di The Data Appeal Company.<\/span><\/span><span class=\"EOP SCXW92968057 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p>In questa intensa due giorni dal titolo \u201c<strong>AI Confluence in Travel: Navigating the Intersection of Artificial Intelligence and Human Creativity<\/strong>\u201d, esploreremo come i dati e <a href=\"https:\/\/datappeal.io\/it\/free-ebook-viaggio-nel-futuro-come-lintelligenza-artificiale-cambiera-il-turismo-e-le-destinazioni\/\">l&#8217;intelligenza artificiale<\/a> stiano rivoluzionando i viaggi e il turismo e come possano armonizzarsi con gli elementi umani di empatia e creativit\u00e0 che contribuiscono a creare esperienze di viaggio eccezionali.<\/p>\n<p><strong>Vedremo quale pu\u00f2 essere il ruolo in evoluzione dell&#8217;IA nella gestione delle destinazioni e nei servizi di ospitalit\u00e0, offrendo approfondimenti su come le soluzioni basate sui dati possano migliorare l&#8217;efficienza e favorire al contempo autentiche connessioni umane.<\/strong><\/p>\n<p>Fondere le tecnologie innovative con gli aspetti emotivi e culturali che rendono i viaggi significativi \u00e8 una grande sfida e noi siamo pronti a raccoglierla.[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<h2><span data-contrast=\"none\">Il nostro programma a BTO 2024<br \/>\n<\/span><\/h2>\n<h3><\/h3>\n<h2><span style=\"color: #3366ff;\"><span class=\"TextRun SCXW155493194 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW155493194 BCX0\" data-ccp-parastyle=\"heading 2\">GIORNO 1: <\/span><span class=\"NormalTextRun SCXW155493194 BCX0\" data-ccp-parastyle=\"heading 2\">AI and Data for Destination Management <\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW155493194 BCX0\"><span class=\"SCXW155493194 BCX0\">\u00a0<\/span><br class=\"SCXW155493194 BCX0\" \/><\/span><span class=\"TextRun SCXW155493194 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW155493194 BCX0\" data-ccp-parastyle=\"heading 2\">mercoled\u00ec 27\/11 &#8211; ore 14-18<\/span><\/span><span class=\"LineBreakBlob BlobObject DragDrop SCXW155493194 BCX0\"><span class=\"SCXW155493194 BCX0\">\u00a0<\/span><br class=\"SCXW155493194 BCX0\" \/><\/span><span class=\"TextRun SCXW155493194 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW155493194 BCX0\" data-ccp-parastyle=\"heading 2\">Hall #3<br \/>\nNB: disponibile traduzione simultanea in italiano<\/span><\/span><\/span><\/h2>\n<h3><span data-contrast=\"none\">Data-Driven Decision-Making in Destination Management<br \/>\n<\/span><span data-contrast=\"auto\">Ore 14:00<\/span><\/h3>\n<p><span data-contrast=\"auto\">Con la partecipazione di leader del settore, questo panel esplorer\u00e0 casi di studio pratici e applicazioni reali dell&#8217;IA nella gestione dei flussi turistici, nella pianificazione delle infrastrutture e nello sviluppo regionale.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">La discussione si concentrer\u00e0 sull&#8217;integrazione degli strumenti di IA con le pratiche tradizionali di gestione delle destinazioni.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Speaker:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Malcolm Bell, Visit Cornwall UK Executive Chair<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Daniel Santana Verano, Smart Tourism Office Sevilla<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><span data-contrast=\"none\">Bridging the Gap: Leveraging Behavioral Data and AI to Balance Travelers\u2019 and Locals\u2019 Needs in Tourism<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\"><br \/>\n<\/span><span data-contrast=\"auto\">Ore 15:00<\/span><\/h3>\n<p><span data-contrast=\"auto\">Vediamo come i dati comportamentali e l&#8217;intelligenza artificiale possano fornire una visione pi\u00f9 approfondita delle esigenze e dei comportamenti dei viaggiatori e degli abitanti del luogo, contribuendo a creare interazioni pi\u00f9 equilibrate e a promuovere ambienti in cui il turismo prosperi in armonia con le esigenze dei residenti.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Speaker:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Shaon Talukder, Geotourist CEO<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Milena Nikolova, CBO BehaviorSmart<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"4\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Tim Fairhurst, ETOA general director\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:279}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><span data-contrast=\"none\">Leveraging data and AI for Sustainable Tourism Development<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\"><br \/>\n<\/span><span data-contrast=\"auto\">Ore 16:00<\/span><\/h3>\n<p><span data-contrast=\"auto\">In che modo l&#8217;intelligenza artificiale pu\u00f2 contribuire a pratiche turistiche sostenibili?<\/span><span data-ccp-props=\"{&quot;335559685&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Parliamo di strumenti per monitorare l&#8217;impatto ambientale, migliorare l&#8217;allocazione delle risorse e promuovere iniziative turistiche basate sulla comunit\u00e0.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Speaker:\u00a0<\/span><span data-ccp-props=\"{&quot;335559685&quot;:0}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Nico Nicholas, Zeero CEO\u00a0<\/span><span data-ccp-props=\"{}\"><br \/>\n<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Elke Dens, Founder Place Generation &#8211; Global programs director at NGO Travel Foundation<\/li>\n<\/ul>\n<h3><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">Spending data and insights: Transforming Destination Management<br \/>\n<\/span><span data-contrast=\"auto\">Ore 17:00<\/span><\/h3>\n<p>Dati di spesa nel turismo: in che modo questi insight trasformano il modo di fare destination management.<\/p>\n<p><span data-contrast=\"auto\">Speaker:\u00a0<\/span><span data-ccp-props=\"{&quot;335559685&quot;:0}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"5\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\">Katerina Lamprou, VISA Global Director, Data Government Solutions<\/li>\n<\/ul>\n<h3><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">AI e creativit\u00e0 umana: il nuovo volto delle destinazioni turistiche<br \/>\n<\/span><span data-contrast=\"auto\">Ore 17:25 &#8211; in lingua italiana<\/span><\/h3>\n<p>Oggi i dati sono il nuovo \u201coro\u201d, e l&#8217;intelligenza artificiale ci permette di raggiungere segmenti di pubblico sempre pi\u00f9 specifici. Ma come integrare l&#8217;IA senza perdere il tocco umano e autentico nella narrazione turistica? Questo intervento offre uno sguardo su come combinare intelligenza artificiale e creativit\u00e0 umana per rafforzare l&#8217;identit\u00e0 delle destinazioni e costruire comunit\u00e0 di viaggiatori consapevoli e coinvolti.<\/p>\n<p><span data-contrast=\"auto\">Speaker:\u00a0<\/span><span data-ccp-props=\"{&quot;335559685&quot;:0}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-contrast=\"auto\">Cristiana Stradella, social media and content manager | Marketing Strategist | Digital PR<\/span><\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<h2 aria-level=\"2\"><span style=\"color: #3366ff;\">GIORNO 2: Destination data and AI for Hospitality Management <\/span><br \/>\n<span style=\"color: #3366ff;\">gioved\u00ec 28\/11 &#8211; ore 9-13<\/span><br \/>\n<span style=\"color: #3366ff;\">Hall #3<br \/>\nNB: disponibile traduzione simultanea in italiano<\/span><span data-ccp-props=\"{&quot;335559685&quot;:0}\">\u00a0<\/span><\/h2>\n<h3 aria-level=\"3\"><\/h3>\n<h3 aria-level=\"3\"><span data-contrast=\"none\">The Future of Hospitality: AI and Guest Experience<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\"><br \/>\n<\/span><span data-contrast=\"auto\">Ore 9:00<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Una panoramica su come l&#8217;IA possa migliorare le interazioni con gli ospiti e la personalizzazione del servizio nel settore dell&#8217;ospitalit\u00e0 &#8211; l&#8217;equilibrio tra soluzioni automatizzate e il tocco umano nella creazione di esperienze memorabili per gli ospiti.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Speaker:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Linde Borger, Hotels for Trees Chief Tree Planting Officer<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Valentina Parasmo, The Hotels Network Client Growth Specialist<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><span data-contrast=\"none\">Innovations in Hospitality: let\u2019s learn from the best<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\"><br \/>\n<\/span><span data-contrast=\"auto\">Ore 10:00<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">Cosa vogliono davvero gli ospiti: indossiamo i panni dei nostri ospiti e comprendiamo i loro veri sentimenti nei confronti dell&#8217;innovazione.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Speaker:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Fabrizio Di Martino, citizenM Hotels Director of Growth and Marketing<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Jan Louis Metzmeier, <span class=\"TextRun SCXW241126078 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW241126078 BCX0\">Development Manager <\/span><\/span><span class=\"TextRun SCXW241126078 BCX0\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW241126078 BCX0\">MM:NT<\/span><span class=\"NormalTextRun SCXW241126078 BCX0\"> Berlin Lab \u2013 TFE Hotels<\/span><\/span><span class=\"EOP SCXW241126078 BCX0\" data-ccp-props=\"{}\">\u00a0<\/span><\/span><\/li>\n<\/ul>\n<h3><span data-contrast=\"none\">Experience is the new black<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\"><br \/>\n<\/span><span data-contrast=\"auto\">Ore 11:00<\/span><span data-ccp-props=\"{&quot;335559685&quot;:0}\">\u00a0<\/span><\/h3>\n<p><span data-contrast=\"auto\">I viaggiatori non si accontentano pi\u00f9 di visitare le destinazioni: cercano esperienze coinvolgenti, personalizzate e memorabili. Vedremo come le aziende possono sfruttare i dati, l&#8217;intelligenza artificiale e la creativit\u00e0 per creare esperienze uniche che attirino i viaggiatori moderni, garantendo al contempo l&#8217;autenticit\u00e0 e un legame significativo con la cultura locale.\u00a0<\/span><span data-ccp-props=\"{&quot;335559685&quot;:0}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Speaker:<\/span><span data-ccp-props=\"{&quot;335559685&quot;:0}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Paolo Pedrazzi, OltrePOP founder &amp; CEO<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Tullia Caballero, Founder S-cape Travel e Sloways<\/li>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Paolo Pedrazzi, CEO at Digital Visions<\/li>\n<li data-leveltext=\"-\" data-font=\"Aptos\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Aptos&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">Olga Baratto, Head of Brand and Communications MarketingArena<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"auto\">Per conoscere tutto il programma di BTO, <\/span><a href=\"https:\/\/www.bto.travel\/\"><span data-contrast=\"none\">visita il sito ufficiale<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;335559685&quot;:0}\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; 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