{"id":62971,"date":"2024-09-13T14:15:33","date_gmt":"2024-09-13T14:15:33","guid":{"rendered":"https:\/\/datappeal.io\/?p=62971"},"modified":"2024-09-11T08:46:59","modified_gmt":"2024-09-11T08:46:59","slug":"data-appeal-destination-think","status":"publish","type":"post","link":"https:\/\/datappeal.io\/it\/data-appeal-destination-think\/","title":{"rendered":"Data Appeal sigla una partnership con Destination Think per supportare le destinazioni internazionali"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”5%” bottom_padding_tablet=”15%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” class=”no-left-col-row” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”left-col” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][\/vc_column][vc_column column_padding=”padding-3-percent” column_padding_tablet=”no-extra-padding” column_padding_phone=”no-extra-padding” column_padding_position=”left” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”right-col” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text text_direction=”default”]\n

The Data Appeal Company – Gruppo Almawave e Destination Think, azienda leader nel destination marketing con sede a Vancouver, in Canada, uniscono le forze per supportare le destinazioni turistiche a livello globale.<\/h2>\n[\/vc_column_text][vc_column_text text_direction=”default”]Nel panorama costantemente in evoluzione del mondo dei viaggi e del turismo, la comprensione del sentiment dei viaggiatori e dei residenti \u00e8 diventata sempre pi\u00f9 strategica. La partnership tra la societ\u00e0 canadese con sede a Vancouver e Data Appeal punta a favorire la nascita di soluzioni all’avanguardia in questo ambito, utilizzando l’analisi semantica avanzata per rivoluzionare il modo in cui le destinazioni offrono esperienze pi\u00f9 sostenibili ai loro residenti, permanenti e temporanei.<\/strong><\/p>\n

Nata nel 2009 per aiutare le DMO (Destination Management Organization) di tutto il mondo a sfruttare il potenziale dei social media, Destination Think \u00e8 oggi un\u2019azienda specializzata nel settore del destination marketing e tra le realt\u00e0 pi\u00f9 conosciute in Nord America.<\/strong><\/p>\n

Nel 2018, ha lanciato il Tourism Sentiment Index (TSI)<\/strong>, per fornire alle DMO un modo per misurare, su larga scala, la percezione delle persone sulla destinazione, le attivit\u00e0 turistiche e i competitor. Oggi, in particolare, sostiene le DMO nella lotta al cambiamento climatico, per lo sviluppo di progetti sostenibili e la gestione del turismo di massa.<\/p>\n

Per rendere la sua offerta pi\u00f9 completa e competitiva, DestinationThink ha deciso di supportare i suoi clienti con la piattaforma di destination management D \/ AI Destinations<\/strong><\/a>.[\/vc_column_text][vc_column_text text_direction=”default”]Grazie a questa partnership, The Data Appeal Company ed il Gruppo Almawave potranno espandersi in Nord America e Oceania, mentre Destination Think acquisir\u00e0 visibilit\u00e0 in Europa e offrir\u00e0 ai suoi clienti una piattaforma all\u2019avanguardia e innovativa per analizzare il proprio Sentiment Score, i trend di mercato in tempo reale e superare i competitor.<\/p>\n

Combinando l’esperienza di marketing strategico di Destination Think<\/a> con l’abilit\u00e0 analitica di The Data Appeal Company, infatti, le destinazioni avranno a disposizione uno strumento per migliorare le loro performance e assicurarsi non solo che i dati raccolti siano accurati, ma anche utilizzabili sotto forma di strategie concrete ed efficaci.<\/p>\n

Dal canto loro gli enti turistici e le DMO potranno ottenere un quadro pi\u00f9 chiaro della percezione dei visitatori, e personalizzare di conseguenza i servizi per soddisfare le loro aspettative.<\/strong>[\/vc_column_text][vc_column_text text_direction=”default”]Valeria Sandei, CEO del Gruppo Almawave, sottolinea: \u201cEsprimo grande soddisfazione per questa partnership con Destination Think, che ci consente di aprirci con grande slancio al mercato nordamericano e non solo<\/strong>. Le sfide che stanno attraversando le destinazioni turistiche di tutto il mondo, in particolare sui temi ESG, impongono un cambio di rotta significativo ed in questo l\u2019Intelligenza Artificiale pu\u00f2 mettere nelle condizioni di trovare soluzioni efficaci, utili e rapide per un turismo sempre pi\u00f9 sostenibile\u201d.<\/em><\/p>\n

Mirko Lalli, fondatore e CEO The Data Appeal Company, aggiunge: “Siamo entusiasti di questa partnership e onorati di collaborare con Destination Think, da sempre all’avanguardia nella crescita del turismo sostenibile. Questa partnership ci dar\u00e0 l\u2019opportunit\u00e0 di espanderci in nuovi mercati e lavorare con destinazioni di prim’ordine in tutto il mondo, in California, Australia e Regno Unito”. <\/em>\u2028<\/em><\/strong><\/p>\n

Rodney Payne, CEO di Destination Think, dichiara: “Le destinazioni turistiche di oggi ottengono un vantaggio competitivo grazie alle informazioni fornite dall’analisi del sentiment. In un momento storico come questo, in cui le collaborazioni sono fondamentali, gli elementi estratti dai dati aiutano anche i gestori dei siti di interesse a coinvolgere gli stakeholder locali e a celebrare i successi ottenuti. Siamo orgogliosi di collaborare con The Data Appeal Company per fornire ai leader del settore turistico gli strumenti pi\u00f9 all’avanguardia necessari per prendersi cura dei luoghi amati sia da loro che dai propri visitatori<\/strong>\u201d.<\/em>[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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