{"id":61804,"date":"2024-04-11T08:08:07","date_gmt":"2024-04-11T08:08:07","guid":{"rendered":"https:\/\/datappeal.io\/?p=61804"},"modified":"2024-04-10T13:13:31","modified_gmt":"2024-04-10T13:13:31","slug":"potenziare-destination-management-con-le-ricerche-voli","status":"publish","type":"post","link":"https:\/\/datappeal.io\/it\/potenziare-destination-management-con-le-ricerche-voli\/","title":{"rendered":"Come potenziare il destination management con le ricerche voli per ottimizzare le campagne di marketing"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;5%&#8221; bottom_padding_tablet=&#8221;15%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; class=&#8221;no-left-col-row&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; sticky_content=&#8221;true&#8221; sticky_content_functionality=&#8221;js&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;left-col&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][nectar_btn size=&#8221;large&#8221; open_new_tab=&#8221;true&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;none&#8221; text=&#8221;Scarica PDF&#8221; url=&#8221;https:\/\/2245738.fs1.hubspotusercontent-na1.net\/hubfs\/2245738\/BLOG%20POST%202024\/IT_Potenziare%20il%20destination%20management%20con%20le%20ricerche%20voli.pdf&#8221;][\/vc_column][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;no-extra-padding&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;left&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;right-col&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text text_direction=&#8221;default&#8221;]<iframe loading=\"lazy\" class=\"murf-embed\" style=\"border: none;\" title=\"Murf Embed Player\" src=\"https:\/\/murf.ai\/embeds\/index.html?embedId=luttla46\" width=\"560\" height=\"102\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<script src=\"https:\/\/murf.ai\/embeds\/widget.js\" ><\/script>[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]\n<h2>Sapere se e quante persone vogliono visitare la tua destinazione, in che periodo cercano i voli e quando prenotano, ha un valore enorme.<\/h2>\n<p>Se possiedi i dati sulle ricerche e le prenotazioni aeree infatti, potrai usarli in modo strategico per costruire campagne marketing efficaci, in grado di attirare nuovi visitatori:<\/p>\n<ul>\n<li><strong>Migliorare la profilazione dei viaggiatori<\/strong><\/li>\n<li><strong>Creare campagne promozionali iper mirate<\/strong><\/li>\n<li><strong>Comprendere le preferenze e i comportamenti in base al paese di provenienza<\/strong><\/li>\n<li><strong>Pianificare il giusto timing delle attivit\u00e0 di marketing in ciascun mercato<\/strong><\/li>\n<li><strong>Fornire informazioni preziose agli operatori locali e gli stakeholder per creare offerte e pacchetti specifici<\/strong><\/li>\n<li><strong>Pianificare eventi in base agli arrivi e alla provenienza dei viaggiatori<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2>Ma avere sotto mano questo tipo di dati, aggiornati e confrontabili nel tempo, non \u00e8 scontato.<\/h2>\n[\/vc_column_text][vc_column_text text_direction=&#8221;default&#8221;]<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61807 size-large\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/destination-management-analisi-voli-destinazioni-1024x501.png\" alt=\"destination management ricerca voli \" width=\"1024\" height=\"501\" srcset=\"https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/destination-management-analisi-voli-destinazioni-1024x501.png 1024w, https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/destination-management-analisi-voli-destinazioni-300x147.png 300w, https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/destination-management-analisi-voli-destinazioni-768x376.png 768w, https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/destination-management-analisi-voli-destinazioni-1536x752.png 1536w, https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/destination-management-analisi-voli-destinazioni-2048x1003.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">(Paesi di provenienza dei passeggeri che conducono ricerche online per visitare l\u2019Italia a settembre &#8211;\u00a0 fonte D \/ AI Destinations) <\/span><\/i>[\/vc_column_text][nectar_icon_list animate=&#8221;true&#8221; color=&#8221;Accent-Color&#8221; direction=&#8221;vertical&#8221; icon_size=&#8221;small&#8221; icon_style=&#8221;border&#8221;][nectar_icon_list_item icon_type=&#8221;numerical&#8221; text_full_html=&#8221;html&#8221; title=&#8221;List Item&#8221; id=&#8221;1712754045943-9&#8243; tab_id=&#8221;1712754045944-7&#8243;]<a href=\"#1\">Prenotazioni e ricerche voli: perch\u00e9 sono utili?<\/a>[\/nectar_icon_list_item][nectar_icon_list_item icon_type=&#8221;numerical&#8221; text_full_html=&#8221;html&#8221; title=&#8221;List Item&#8221; id=&#8221;1712754045995-4&#8243; tab_id=&#8221;1712754045997-9&#8243;]<a href=\"#2\">Perch\u00e9 distinguere il Giorno di ricerca e il Giorno di viaggio?<\/a>[\/nectar_icon_list_item][nectar_icon_list_item icon_type=&#8221;numerical&#8221; text_full_html=&#8221;html&#8221; title=&#8221;List Item&#8221; id=&#8221;1712754046011-5&#8243; tab_id=&#8221;1712754046012-3&#8243;]<a href=\"#3\">Da dove vengono i dati di ricerca e prenotazioni dei voli?<\/a>[\/nectar_icon_list_item][nectar_icon_list_item icon_type=&#8221;numerical&#8221; text_full_html=&#8221;html&#8221; title=&#8221;List Item&#8221; id=&#8221;1712754046019-9&#8243; tab_id=&#8221;1712754046020-9&#8243;]<a href=\"#4\">Confrontare i dati previsionali di oggi con quelli dello scorso anno: la soluzione di Data Appeal <\/a>[\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;5%&#8221; bottom_padding_tablet=&#8221;15%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; class=&#8221;no-left-col-row&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; sticky_content=&#8221;true&#8221; sticky_content_functionality=&#8221;js&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;left-col&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][nectar_icon_list animate=&#8221;true&#8221; color=&#8221;Accent-Color&#8221; direction=&#8221;vertical&#8221; icon_size=&#8221;small&#8221; icon_style=&#8221;border&#8221;][nectar_icon_list_item icon_type=&#8221;numerical&#8221; text_full_html=&#8221;html&#8221; title=&#8221;List Item&#8221; id=&#8221;1712754046135-5&#8243; tab_id=&#8221;1712754046137-8&#8243;]<a href=\"#1\">Prenotazioni e ricerche voli: perch\u00e9 sono utili?<\/a>[\/nectar_icon_list_item][nectar_icon_list_item icon_type=&#8221;numerical&#8221; text_full_html=&#8221;html&#8221; title=&#8221;List Item&#8221; id=&#8221;1712754046186-4&#8243; tab_id=&#8221;1712754046187-5&#8243;]<a href=\"#2\">Perch\u00e9 distinguere il Giorno di ricerca e il Giorno di viaggio?<\/a>[\/nectar_icon_list_item][nectar_icon_list_item icon_type=&#8221;numerical&#8221; text_full_html=&#8221;html&#8221; title=&#8221;List Item&#8221; id=&#8221;1712754046204-1&#8243; tab_id=&#8221;1712754046204-4&#8243;]<a href=\"#3\">Da dove vengono i dati di ricerca e prenotazioni dei voli?<\/a>[\/nectar_icon_list_item][nectar_icon_list_item icon_type=&#8221;numerical&#8221; text_full_html=&#8221;html&#8221; title=&#8221;List Item&#8221; id=&#8221;1712754046223-6&#8243; tab_id=&#8221;1712754046224-3&#8243;]<a href=\"#4\">Confrontare i dati previsionali di oggi con quelli dello scorso anno: la soluzione di Data Appeal <\/a>[\/nectar_icon_list_item][\/nectar_icon_list][nectar_btn size=&#8221;large&#8221; open_new_tab=&#8221;true&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;none&#8221; text=&#8221;Scarica PDF&#8221; url=&#8221;https:\/\/2245738.fs1.hubspotusercontent-na1.net\/hubfs\/2245738\/BLOG%20POST%202024\/IT_Potenziare%20il%20destination%20management%20con%20le%20ricerche%20voli.pdf&#8221;][\/vc_column][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;no-extra-padding&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;left&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;right-col&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<h2 id=\"1\">Prenotazioni e ricerche voli: perch\u00e9 sono utili?<\/h2>\n<p>Per aiutare i destination manager e i destination marketer a tracciare un profilo accurato del loro target, delle sue abitudini e delle sue necessit\u00e0, la piattaforma <a href=\"https:\/\/datappeal.io\/it\/destinations\/\">D \/ AI Destinations<\/a> <strong>ha ampliato al massimo il suo Modulo Voli e lo ha suddiviso in 2 sezioni:<\/strong><\/p>\n<ul>\n<li>Ricerche voli<\/li>\n<li>Prenotazioni voli<\/li>\n<\/ul>\n<p>Ciascuna sezione \u00e8 suddivisa a sua volta per:<\/p>\n<ul>\n<li><strong>giorno di ricerca\/prenotazione:<\/strong> quando i passeggeri hanno cercato e prenotato il loro volo<\/li>\n<li><strong>giorno di viaggio:<\/strong> quando i passeggeri vogliono volare o voleranno effettivamente<\/li>\n<\/ul>\n<p><strong>Analizziamo insieme come funziona il modulo e come si utilizzano questi dati per ottimizzare le campagne marketing.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61810 size-large\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/ricerche-voli-data-appeal-1024x570.png\" alt=\"destination management ricerca voli \" width=\"1024\" height=\"570\" srcset=\"https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/ricerche-voli-data-appeal-1024x570.png 1024w, https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/ricerche-voli-data-appeal-300x167.png 300w, https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/ricerche-voli-data-appeal-768x427.png 768w, https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/ricerche-voli-data-appeal.png 1120w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text text_direction=&#8221;default&#8221;]\n<h2 id=\"2\">Perch\u00e9 distinguere il Giorno di ricerca e il Giorno di viaggio?<\/h2>\n<p>L\u2019analisi dei dati per giorno di ricerca e di viaggio \u00e8 funzionale a pianificare azioni di marketing diverse:<\/p>\n<p><strong>1 &#8211; L&#8217;analisi per giorno di ricerca o di prenotazione di un volo, ti aiuta a decidere quando lanciare le tue azioni di marketing.<\/strong><\/p>\n<p>Ad esempio, se i francesi cercano i voli per la tua destinazione con 3 mesi di anticipo, potrai pianificare le tue azioni di marketing per l\u2019estate a maggio o giugno.<\/p>\n<p>Se gli spagnoli pianificano soprattutto con un mese di anticipo, le tue campagne potranno partire pi\u00f9 sotto data.<\/p>\n<p><strong>2. L\u2019analisi per giorno di viaggio, ti aiuta a pianificare eventi o creare nuove esperienze e prodotti di viaggio specifici.<\/strong><\/p>\n<p>Ad esempio, se i dati ti dicono che i greci vengono soprattutto a settembre, puoi valutare la creazione di contenuti testuali e video rivolti a questo pubblico, che promuovano le attivit\u00e0 pi\u00f9 appropriate a settembre.<\/p>\n<p>Al contrario, se scopri che il tuo target interrompe le prenotazioni in certi periodi dell\u2019anno, puoi creare pacchetti, offerte o incentivi proprio per i mesi meno richiesti.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61830 size-full\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/41.jpg\" alt=\"\" width=\"1000\" height=\"391\" srcset=\"https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/41.jpg 1000w, https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/41-300x117.jpg 300w, https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/41-768x300.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Nel modulo voli, oltre a questo filtro temporale, abbiamo reso disponibile un&#8217;ampia gamma di altri filtri che consentono di elaborare analisi dettagliate soprattutto a scopo di marketing<\/strong>:<\/p>\n<ul>\n<li><strong>per citt\u00e0 di arrivo<\/strong>, per concentrarti su uno o pi\u00f9 aeroporti rilevanti per la tua destinazione<\/li>\n<li><strong>per paese di origine<\/strong>, per identificare mercati in crescita o potenziali opportunit\u00e0 di sviluppo, comprendere i principali segmenti di mercato e creare campagne promozionali mirate<\/li>\n<li><strong>per tipologia di viaggio<\/strong>, se di sola andata o andata e ritorno.<\/li>\n<\/ul>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text text_direction=&#8221;default&#8221;]\n<h2 id=\"3\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61827 size-full\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/40.jpg\" alt=\"\" width=\"1000\" height=\"391\" srcset=\"https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/40.jpg 1000w, https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/40-300x117.jpg 300w, https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/40-768x300.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/h2>\n<h2>Da dove vengono i dati di ricerca e prenotazioni dei voli?<\/h2>\n<p>Ogni dataset fornisce ampie informazioni sulle ricerche e le prenotazioni di voli effettuate tramite GDS:<\/p>\n<ul>\n<li>Numero complessivo<\/li>\n<li>Analisi delle previsioni degli arrivi<\/li>\n<li>La durata media del soggiorno per paese di origine dei passeggeri<\/li>\n<li>Le rotte pi\u00f9 ricercate<\/li>\n<li>Le possibili destinazioni concorrenti per le quali i passeggeri stanno cercando dei voli, filtrate per paese e citt\u00e0 di arrivo.<\/li>\n<\/ul>\n<p><strong>Il GDS che ci fornisce questi preziosi dati \u00e8 <a href=\"https:\/\/www.travelport.com\/retail-ready-content\">Travelport<\/a>, proprietario a sua volta di Galileo, Worldspan e Apollo.<\/strong><\/p>\n<p>Come gi\u00e0 saprai, i <strong>Global Distribution System sono grandi sistemi informatici che collegano compagnie aeree, alberghi e societ\u00e0 di autonoleggio con gli agenti di viaggio.<\/strong><\/p>\n<p>Travelport aggrega le informazioni di <strong>478 compagnie aeree<\/strong> (in media il 15% in pi\u00f9 dei suoi competitor).<\/p>\n<p>Questo ti consente di avere un <strong>quadro molto affidabile delle tendenze di viaggio<\/strong> e dei comportamenti dei visitatori, soprattutto stranieri.[\/vc_column_text][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;20&#8243;][vc_column_text text_direction=&#8221;default&#8221;]\n<h2 id=\"4\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61833 size-full\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/45.jpg\" alt=\"\" width=\"1000\" height=\"391\" srcset=\"https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/45.jpg 1000w, https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/45-300x117.jpg 300w, https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/45-768x300.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/h2>\n<h2>Confrontare i dati previsionali di oggi con quelli dello scorso anno: la soluzione di Data Appeal<\/h2>\n<p>Una delle principali preoccupazioni dei destination manager \u00e8 quella di avere sotto mano dati affidabili.<\/p>\n<p><strong>Ma come confrontare i dati previsionali di oggi, che si aggiornano continuamente giorno per giorno, con quelli dello scorso anno, che sono gi\u00e0 definitivi e consolidati?<\/strong><\/p>\n<p>Facciamo un esempio reale: a gennaio puoi prevedere il livello di arrivi aerei di agosto, ma questo dato cambier\u00e0 di settimana in settimana mano a mano che ci avviciniamo alla data. Confrontare il dato odierno con quello di agosto 2023 non ha dunque molto senso.<\/p>\n<p><strong>Per questo D \/ AI Destinations ha lanciato una novit\u00e0 assoluta che ti permette di fare confronti affidabili e sicuri: la \u201crolling views&#8221;, ossia una funzionalit\u00e0 che consente di confrontare i dati provvisori di oggi con i dati provvisori dello stesso periodo dell&#8217;anno scorso.<\/strong><\/p>\n<p>Questo approccio come abbiamo visto \u00e8 utile soprattutto quando si tratta di proiezioni future.<\/p>\n<p>Potrai quindi confrontare i dati provvisori di oggi con i dati provvisori dell\u2019anno precedente, per ottenere una <strong>valutazione accurata<\/strong> dell&#8217;andamento, ad esempio, delle prenotazioni alla stessa data dell&#8217;anno scorso.<\/p>\n<p><strong>Ci\u00f2 fornisce un quadro chiaro e coerente di come la situazione stia evolvendo, relativamente alle ricerche voli e alle prenotazioni.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61813 size-large\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/Screenshot-2024-03-27-alle-14.52.07-1024x377.png\" alt=\"\" width=\"1024\" height=\"377\" srcset=\"https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/Screenshot-2024-03-27-alle-14.52.07-1024x377.png 1024w, https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/Screenshot-2024-03-27-alle-14.52.07-300x110.png 300w, https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/Screenshot-2024-03-27-alle-14.52.07-768x282.png 768w, https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/Screenshot-2024-03-27-alle-14.52.07-1536x565.png 1536w, https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/Screenshot-2024-03-27-alle-14.52.07-2048x753.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-61816 size-large\" src=\"https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/Screenshot-2024-03-27-alle-14.52.44-1024x418.png\" alt=\"\" width=\"1024\" height=\"418\" srcset=\"https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/Screenshot-2024-03-27-alle-14.52.44-1024x418.png 1024w, https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/Screenshot-2024-03-27-alle-14.52.44-300x122.png 300w, https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/Screenshot-2024-03-27-alle-14.52.44-768x313.png 768w, https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/Screenshot-2024-03-27-alle-14.52.44-1536x627.png 1536w, https:\/\/datappeal.io\/wp-content\/uploads\/2024\/04\/Screenshot-2024-03-27-alle-14.52.44-2048x836.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#f5f5f5&#8243; scene_position=&#8221;center&#8221; top_padding=&#8221;6%&#8221; bottom_padding=&#8221;6%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; 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row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text text_direction=&#8221;default&#8221;]\n<h2 style=\"text-align: center;\">Prova D \/ AI Destinations<\/h2>\n<p style=\"text-align: center;\">Il Modulo Voli \u00e8 disponibile solo su richiesta sulla piattaforma di destination management D \/ AI Destinations.<\/p>\n[\/vc_column_text][nectar_btn size=&#8221;large&#8221; open_new_tab=&#8221;true&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;none&#8221; text=&#8221;Richiedi la prova gratuita&#8221; url=&#8221;\/it\/destinations&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;5%&#8221; bottom_padding_tablet=&#8221;15%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; class=&#8221;no-left-col-row&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; 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