{"id":59614,"date":"2023-12-15T08:39:08","date_gmt":"2023-12-15T08:39:08","guid":{"rendered":"https:\/\/datappeal.io\/?p=59614"},"modified":"2025-09-01T15:34:10","modified_gmt":"2025-09-01T15:34:10","slug":"marketing-territoriale-analizzare-le-attrazioni-a-supporto-delle-decisioni-strategiche","status":"publish","type":"post","link":"https:\/\/datappeal.io\/it\/marketing-territoriale-analizzare-le-attrazioni-a-supporto-delle-decisioni-strategiche\/","title":{"rendered":"Marketing territoriale: analizzare le attrazioni a supporto delle decisioni strategiche"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;5%&#8221; bottom_padding_tablet=&#8221;15%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; class=&#8221;no-left-col-row&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;left-col&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][\/vc_column][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;no-extra-padding&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;left&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;right-col&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]<strong>Tower Bridge \u00e8 l\u2019attrazione turistica pi\u00f9 recensita di Londra, ma la pi\u00f9 apprezzata \u00e8 il Parco di Primrose Hill. Stessa cosa vale per Berlino, dove Alexanderplatz risulta l\u2019attrazione pi\u00f9 recensita, ma la Porta di Brandeburgo \u00e8 quella con il Sentiment pi\u00f9 alto.<\/strong><\/p>\n<p>Perch\u00e9 per una destinazione turistica avere il quadro completo della percezione delle attrazioni \u00e8 importante?<\/p>\n<ul>\n<li><strong>Per capire le preferenze dei visitatori<\/strong><\/li>\n<li><strong>Per intercettare i comportamenti<\/strong><\/li>\n<li><strong>Per creare strategie di marketing territoriale pi\u00f9 efficaci<\/strong><\/li>\n<li><strong>Per individuare le aree di maggiore frequentazione ed evitare situazioni di <a href=\"https:\/\/datappeal.io\/it\/live-event-overtourism-or-overcrowding-a-critical-sustainable-destination-management-challenge\/\">overtourism<\/a><\/strong><\/li>\n<\/ul>\n<p>Per dimostrarlo abbiamo condotto un\u2019analisi delle attrazioni pi\u00f9 recensite e pi\u00f9 apprezzate di <strong>Londra e Berlino<\/strong> con la piattaforma di destination management <a href=\"http:\/\/www.datappeal.io\/it\/destinations\">D \/ AI Destinations.<\/a><\/p>\n<p>Quali sono i risultati?[\/vc_column_text][vc_column_text]\n<h2>SOMMARIO<\/h2>\n[\/vc_column_text][nectar_icon_list animate=&#8221;true&#8221; color=&#8221;Accent-Color&#8221; direction=&#8221;vertical&#8221; icon_size=&#8221;small&#8221; icon_style=&#8221;border&#8221;][nectar_icon_list_item icon_type=&#8221;numerical&#8221; text_full_html=&#8221;html&#8221; title=&#8221;List Item&#8221; id=&#8221;1702562424837-9&#8243; tab_id=&#8221;1702562424837-7&#8243;]<a href=\"#1\">Tower Bridge \u00e8 l\u2019attrazione pi\u00f9 recensita di Londra<\/a>[\/nectar_icon_list_item][nectar_icon_list_item icon_type=&#8221;numerical&#8221; text_full_html=&#8221;html&#8221; title=&#8221;List Item&#8221; id=&#8221;1702562424850-7&#8243; tab_id=&#8221;1702562424850-7&#8243;]<a href=\"#2\">Parchi e giardini conquistano il cuore dei visitatori<\/a>[\/nectar_icon_list_item][nectar_icon_list_item icon_type=&#8221;numerical&#8221; text_full_html=&#8221;html&#8221; title=&#8221;List Item&#8221; id=&#8221;1702562424853-1&#8243; tab_id=&#8221;1702562424853-6&#8243;]<a href=\"#3\">Alexanderplatz \u00e8 il luogo pi\u00f9 recensito di Berlino, la Porta di Brandeburgo la pi\u00f9 apprezzata<\/a>[\/nectar_icon_list_item][nectar_icon_list_item icon_type=&#8221;numerical&#8221; text_full_html=&#8221;html&#8221; title=&#8221;List Item&#8221; id=&#8221;1702562424859-6&#8243; tab_id=&#8221;1702562424859-9&#8243;]<a href=\"#4\">Marketing territoriale: le attrazioni sono un elemento chiave<\/a>[\/nectar_icon_list_item][nectar_icon_list_item icon_type=&#8221;numerical&#8221; text_full_html=&#8221;html&#8221; title=&#8221;List Item&#8221; id=&#8221;1702562424861-6&#8243; tab_id=&#8221;1702562424862-2&#8243;]<a href=\"#6\">Overtourism: usare le recensioni come campanello d\u2019allarme<\/a>[\/nectar_icon_list_item][\/nectar_icon_list][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;5%&#8221; bottom_padding_tablet=&#8221;15%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; class=&#8221;no-left-col-row&#8221; id=&#8221;1&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; enable_shape_divider=&#8221;true&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;mountains&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;left-col&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][\/vc_column][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;no-extra-padding&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;left&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;right-col&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h2>Tower Bridge \u00e8 l\u2019attrazione pi\u00f9 recensita di Londra<\/h2>\n<p><b>Tower Bridge conquista il podio delle attrazioni con il volume di recensioni\u00a0 pi\u00f9 elevato (quasi 20.000) nell\u2019ultimo anno, con un Sentiment Score altrettanto alto (quasi 96\/100).<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tower Bridge:<\/b><span style=\"font-weight: 400;\"> 19686 recensioni (Sentiment 95.75\/100)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>London Eye: <\/b><span style=\"font-weight: 400;\">19394 recensioni (Sentient 90.98\/100)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The British Museum:<\/b><span style=\"font-weight: 400;\"> 18718 recensioni (Sentiment 91.77\/100)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tower of London: <\/b><span style=\"font-weight: 400;\">15390 recensioni (Sentiment 93.17\/100)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hyde Park:<\/b> 12273 recensioni (Sentiment 94.82\/100)<\/li>\n<\/ol>\n<p>Nel complesso, l&#8217;analisi delle recensioni mostra una Londra turistica ricca e diversificata, con attrazioni distribuite in diverse zone della citt\u00e0.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;5%&#8221; bottom_padding_tablet=&#8221;15%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; class=&#8221;no-left-col-row&#8221; id=&#8221;2&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;left-col&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][\/vc_column][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;no-extra-padding&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;left&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;right-col&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h2>Parchi e giardini conquistano il cuore dei visitatori<\/h2>\n<p>Solo <strong>Hyde Park<\/strong> si avvicina alle performance della Torre di Londra, con pi\u00f9 di 12mila recensioni e un Sentiment di 95\/100. Non \u00e8 un fatto isolato, <strong>visto che le attrazioni pi\u00f9 apprezzate in assoluto sono tutti parchi e giardini.<\/strong>[\/vc_column_text][image_with_animation image_url=&#8221;59619&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_column_text]Da un lato, il numero di recensioni di questi luoghi \u00e8 molto inferiore rispetto a quello delle attrazioni pi\u00f9 recensite, il che in parte giustifica il Sentiment Score organicamente pi\u00f9 alto.<\/p>\n<p>Dall\u2019altro, <strong>\u00e8 davvero lampante quanto sia i turisti che i viaggiatori apprezzino gli spazi verdi di Londra, diffusi in ogni parte della citt\u00e0.<\/strong><\/p>\n<p>Non dimentichiamo che Londra \u00e8 una delle citt\u00e0 pi\u00f9 verdi d\u2019Europa e vanta <strong>8 Parchi reali che da soli coprono un totale di oltre 20 km quadrati.<\/strong><\/p>\n<p>A cosa si deve questa tendenza?<\/p>\n<ul>\n<li><strong>Sicurezza<\/strong>: dopo l\u2019emergenza Covid le persone hanno rivalutato gli spazi esterni, meno affollati e adatti a svariate attivit\u00e0, come sport, picnic e relax<\/li>\n<li><strong>Pulizia<\/strong>: l\u2019amore degli inglesi per il verde \u00e8 noto. I parchi sono tutti gratuiti, accessibili, puliti e ben organizzati e questo li rende una tappa obbligata per chi \u00e8 in vacanza qui<\/li>\n<li><strong>Relax<\/strong>: in aree caotiche e metropolitane si tendono a ricercare luoghi dove rilassarsi e godere del tempo libero con la famiglia senza traffico<\/li>\n<li><strong>Accessibilit\u00e0<\/strong>: i parchi sono accessibili e gratuiti, il che li rende attraenti per una vasta gamma di visitatori.<\/li>\n<li><strong>Varie attivit\u00e0:<\/strong> offrono spesso eventi culturali, come mostre, spettacoli, aree giochi per bambini, laghi, ecc.<\/li>\n<li><strong>Stagionalit\u00e0<\/strong>: questi luoghi sono attraenti in tutte le stagioni, adattandosi a diversi interessi e preferenze durante l&#8217;anno.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;5%&#8221; bottom_padding_tablet=&#8221;15%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; class=&#8221;no-left-col-row&#8221; id=&#8221;3&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;left-col&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][\/vc_column][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;no-extra-padding&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;left&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;right-col&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h2>Alexanderplatz \u00e8 il luogo pi\u00f9 recensito di Berlino, la Porta di Brandeburgo la pi\u00f9 apprezzata<\/h2>\n<p><b>A Berlino le attrazioni turistiche con il pi\u00f9 alto volume di recensioni sono tra le pi\u00f9 conosciute in assoluto. Alexanderplatz supera tutti quanto a volume di contenuti, ma la Porta di Brandeburgo, al secondo posto, vanta anche il Sentiment Score pi\u00f9 alto.<\/b><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Alexanderplatz<\/b><span style=\"font-weight: 400;\">: 21129 recensioni (Sentiment 85.22\/100)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brandenburger Gate: <\/b><span style=\"font-weight: 400;\">10606 recensioni (Sentiment 94.4\/100)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Checkpoint Charlie: <\/b><span style=\"font-weight: 400;\">9892 recensioni (Sentiment 85.44\/100)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>East Side Gallery: <\/b><span style=\"font-weight: 400;\">6464 recensioni (Sentiment 92.67\/100)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Potsdamer Platz:<\/b><span style=\"font-weight: 400;\"> 6334 recensioni (Sentiment 86.73\/100)<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Parchi e aree all&#8217;aperto spopolano anche a Berlino. Tra i preferiti ci sono <\/span><b>Holzmarkt 25<\/b><span style=\"font-weight: 400;\">, uno spazio culturale e creativo situato sulle rive della Sprea, e il bellissimo parco che circonda il <\/span><b>Castello di Charlottenburg<\/b><span style=\"font-weight: 400;\">.<\/span>[\/vc_column_text][image_with_animation image_url=&#8221;59616&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;5%&#8221; bottom_padding_tablet=&#8221;15%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; class=&#8221;no-left-col-row&#8221; id=&#8221;4&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;left-col&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][\/vc_column][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;no-extra-padding&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;left&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;right-col&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h2>Marketing territoriale: le attrazioni sono un elemento chiave<\/h2>\n<p>Per chi fa <strong>marketing di destinazione<\/strong> e deve realizzare un piano di marketing territoriale integrato, condurre un\u2019analisi come questa pu\u00f2 essere molto utile a prendere decisioni strategiche: <strong>definire gli obiettivi, comprendere meglio il target di riferimento, valutare i punti di forza da valorizzare.<\/strong><\/p>\n<p>In particolare, i dati di sentiment e popolarit\u00e0 delle attrazioni possono aiutarti a svolgere queste attivit\u00e0:<\/p>\n<ul>\n<li><strong>Intercettare le preferenze e i comportamenti dei visitatori.<\/strong> Dove vanno di solito i turisti? Quali attrazioni sono di maggior richiamo? Ci sono circuiti pi\u00f9 popolari di altri? Come sono cambiate le classifiche nel tempo? Questi sono tutti fattori cruciali per costruire un&#8217;immagine pi\u00f9 veritiera del viaggiatore a cui devi rivolgerti.<\/li>\n<li><strong>Scrivere e realizzare contenuti di marketing territoriale pi\u00f9 attraenti:<\/strong> Londra e Berlino offrono un numero altissimo di attrazioni, e questo per un destination marketer pu\u00f2 rivelarsi una sfida.<br \/>\nChe cosa mostrare in un video promozionale tra le tante cose a disposizione?<br \/>\nCi sono tematiche ricorrenti da sfruttare per creare messaggi accattivanti?<br \/>\nCome strutturare il sito web e cosa mostrare per entrare subito in sintonia con i viaggiatori?<br \/>\nCosa pubblicare nella prossima newsletter o nel prossimo post sui social media?<\/li>\n<\/ul>\n<p>La comprensione delle recensioni fornisce spunti importanti per la creazione di contenuti persuasivi e coinvolgenti, che risuonano con le aspettative del pubblico.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;5%&#8221; bottom_padding_tablet=&#8221;15%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; class=&#8221;no-left-col-row&#8221; id=&#8221;5&#8243; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;left-col&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][\/vc_column][vc_column column_padding=&#8221;padding-3-percent&#8221; column_padding_tablet=&#8221;no-extra-padding&#8221; column_padding_phone=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;left&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;right-col&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221;][vc_column_text]\n<h2>Overtourism: usare le recensioni come campanello d\u2019allarme<\/h2>\n<p><span style=\"font-weight: 400;\">Oltre al ruolo cruciale nel marketing territoriale, l&#8217;analisi delle recensioni delle attrazioni turistiche pu\u00f2 contribuire a identificare le aree e i quartieri pi\u00f9 popolari.\u00a0<\/span><\/p>\n<p><b>Questo consente agli enti locali di gestire meglio l&#8217;afflusso di visitatori, implementando strategie per distribuire in modo pi\u00f9 equo il flusso turistico e prevenire situazioni di overtourism.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Ad esempio, potrebbero essere introdotte nuove attrazioni o promosse quelle meno conosciute per incentivare la dispersione dei visitatori su tutto il territorio e decongestionare le aree centrali della citt\u00e0.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Kyoto<\/b><span style=\"font-weight: 400;\"> ad esempio ha introdotto una <\/span><a href=\"https:\/\/global.kyoto.travel\/en\/comfort\/\"><span style=\"font-weight: 400;\">mappa virtuale live<\/span><\/a><span style=\"font-weight: 400;\"> dove sono segnalate le zone pi\u00f9 congestionate<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Amsterdam<\/b><span style=\"font-weight: 400;\"> ha spostato l&#8217;attenzione verso i quartieri al di fuori del centro storico, incoraggiando i turisti a esplorare aree come Noord e Oost o musei meno conosciuti<\/span><\/li>\n<\/ul>\n[\/vc_column_text][fancy_box box_style=&#8221;hover_desc&#8221; icon_family=&#8221;none&#8221; image_url=&#8221;52382&#8243; link_new_tab=&#8221;true&#8221; hover_color=&#8221;accent-color&#8221; hover_desc_color_opacity=&#8221;default&#8221; hover_desc_hover_overlay_opacity=&#8221;default&#8221; icon_position=&#8221;bottom&#8221; box_alignment=&#8221;left&#8221; hover_desc_bg_animation=&#8221;long_zoom&#8221; border_radius=&#8221;default&#8221; image_loading=&#8221;default&#8221; link_url=&#8221;https:\/\/datappeal.io\/it\/free-ebook-data-driven-sustainability-suggerimenti-e-best-practice-per-le-dmo\/&#8221;]\n<h3>Vuoi saperne di pi\u00f9 su come utilizzare i big data per combattere l\u2019overtourism?<\/h3>\n<h3>&gt; <a href=\"https:\/\/datappeal.io\/it\/free-ebook-data-driven-sustainability-suggerimenti-e-best-practice-per-le-dmo\/\">Scarica l\u2019eBook gratuito<\/a><\/h3>\n[\/fancy_box][vc_column_text]\u00c8 interessante notare come <strong>le attrazioni pi\u00f9 recensite non sempre vantano il Sentiment pi\u00f9 alto e viceversa.<\/strong><\/p>\n<p>Le diverse metriche offrono quindi una <strong>visione pi\u00f9 completa della popolarit\u00e0 e dell&#8217;apprezzamento delle singole attrazioni turistiche e dei trend turistici in atto<\/strong> e questi sono dati di altissimo valore per una DMO alle prese con una strategia di marketing territoriale.<\/p>\n<p>&nbsp;<\/p>\n<h3>Ti piacerebbe condurre la stessa analisi sulla tua destinazione?<\/h3>\n[\/vc_column_text][nectar_btn size=&#8221;large&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;none&#8221; text=&#8221;Prova gratis D \/ AI Destinations&#8221; url=&#8221;https:\/\/datappeal.io\/it\/destinations\/&#8221;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; bottom_padding=&#8221;5%&#8221; bottom_padding_tablet=&#8221;15%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; class=&#8221;no-left-col-row&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; gradient_type=&#8221;default&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; 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