{"id":54196,"date":"2023-06-13T07:43:27","date_gmt":"2023-06-13T07:43:27","guid":{"rendered":"https:\/\/datappeal.io\/understanding-customer-sentiment-for-better-location-intelligence\/"},"modified":"2023-12-12T09:41:51","modified_gmt":"2023-12-12T09:41:51","slug":"understanding-customer-sentiment-for-better-location-intelligence","status":"publish","type":"post","link":"https:\/\/datappeal.io\/it\/understanding-customer-sentiment-for-better-location-intelligence\/","title":{"rendered":"Understanding Customer Sentiment for Better Location Intelligence"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\n

Guarda il nostro ultimo intervento alla Spacial Data Science Conference di Londra.<\/h2>\n

Bernardo Monechi,<\/strong>\u00a0Scientist di The Data Appeal Company e\u00a0Hannah Babineau<\/strong>, Head of Partnerships di Data Appeal, esplorano il valore della Sentiment Analysis e della Feedback Economy.<\/p>\n

Ci svelano come il brand internazionale di bevande Campari sfrutti la potenza delle recensioni online per individuare i luoghi pi\u00f9 strategici in cui distribuire i propri prodotti e avviare il brand in nuovi mercati.<\/strong><\/p>\n

Combinando l\u2019analisi del sentiment con i dati relativi ai punti di interesse, scopriamo come Campari ha portato i suoi aperitivi preferiti a Istanbul, in Turchia.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_video link=”https:\/\/youtu.be\/jue_AJsW51o”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

Watch our speech at the SDSC: we’ll reveal how global beverage brand, Campari, harnesses online reviews to pinpoint its distributors<\/p>\n","protected":false},"author":2,"featured_media":54193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[530,546,531],"tags":[1246,1258,1257,1247,1237,1259],"class_list":{"0":"post-54196","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-eventi-webinar","8":"category-location-market-intelligence-it","9":"category-news-it","10":"tag-alternative-data-it","11":"tag-campari-it","12":"tag-carto-it","13":"tag-data-enrichment-it","14":"tag-location-intelligence-it","15":"tag-poi-data-it"},"yoast_head":"\n[VIDEO] Understanding Customer Sentiment for Better LI<\/title>\n<meta name=\"description\" content=\"Guarda il nostro intervento all'SDSC: ti sveleremo come Campari sfrutta le recensioni online per individuare i 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