{"id":42533,"date":"2022-03-18T10:35:44","date_gmt":"2022-03-18T10:35:44","guid":{"rendered":"https:\/\/datappeal.io\/tourism-summit-4-interventi-firmati-data-appeal\/"},"modified":"2023-06-15T14:42:33","modified_gmt":"2023-06-15T14:42:33","slug":"tourism-summit-4-interventi-firmati-data-appeal","status":"publish","type":"post","link":"https:\/\/datappeal.io\/it\/tourism-summit-4-interventi-firmati-data-appeal\/","title":{"rendered":"Tourism Summit: 4 interventi firmati Data Appeal"},"content":{"rendered":"

Il 31 marzo 2022 gli esperti di The Data Appeal Company partecipano al Tourism Summit di Rimini, la giornata di full immersion dedicata al turismo, all\u2019hospitality e alle destinazioni organizzata da Teamwork. Ecco il calendario dei nostri appuntamenti.<\/em><\/p>\n

Il Tourism Summit, che si terr\u00e0 a Rimini il 31 marzo dalle 9 alle 18<\/b>, sar\u00e0 l\u2019occasione per tornare a incontrarsi e confrontarsi sul turismo da tanti punti di vista diversi.<\/p>\n

The Data Appeal Company parteciper\u00e0 a tre dei quattri eventi racchiusi all\u2019interno del Tourism Summit: i nostri esperti Mirko Lalli, Mario Romanelli, Damiano De Marchi e Silvia Moggia<\/b>, spazieranno in direzioni diverse, passando dalla location intelligence per gli alberghi alla sostenibilit\u00e0 misurata attraverso i big data.<\/p>\n

Se sarai tra i partecipanti del Tourism Summit non perderti i nostri speech:<\/p>\n

Revenue e location intelligence: affidarsi ai dati contestuali e geospaziali per migliorare le tariffe<\/h4>\n

MARIO ROMANELLI<\/b> – Sales Director Italy, The Data Appeal Company
\nIMPROVE<\/b> – ore 9.30-9.50<\/p>\n

Chi lavora in ambito hospitality sa bene che per l\u2019hotel conta soprattutto la \u201clocation, location, location\u201d. Un luogo comune che non \u00e8 mai stato cos\u00ec attuale.
\nPer definire la tariffa pi\u00f9 efficace in albergo non bastano i valori storici e previsionali.
\nCi sono altri dati da tenere in considerazione, soprattutto di carattere geospaziale<\/b>. Esaminiamo come i dati contestuali <\/b>possano aiutare a fare le giuste scelte tariffarie in una struttura ricettiva.<\/p>\n

Destinazioni LGBTQ+, un business da \u20ac 2,7 Miliardi per l\u2019Italia<\/h4>\n

SILVIA MOGGIA<\/b> – Social Media Manager & Marketing Consultant a The Data Appeal Company
\nDESTINATION LAB<\/b> – 14.00-14.40<\/p>\n

Un panel di approfondimento su uno dei segmenti pi\u00f9 interessanti per il mercato turistico italiano, a cui, insieme a Silvia Moggia, parteciperanno: Valentina Morelli, Responsabile promozione e attrattivit\u00e0 della citt\u00e0 di Milano a Yes Milano; Carlotta Ferrari, Direttrice di Destination Florence Convention & Visitors Bureau; Giuseppe Giulio, Account Executive di Gay.it; Alessio Virgili, Co-Founder Sonders & Beach Group.<\/section>\n

Dell’inutilit\u00e0 dei dati e altre storie<\/h4>\n

MIRKO LALLI<\/b> – CEO & Founder, The Data Appeal Company
\nDESTINATION LAB<\/b> –\u00a0 14.50-15.10<\/p>\n

Parlare di dati e di strategie guidate dai dati \u00e8 argomento anche troppo comune per qualsiasi destinazione turistica. Argomento tanto chiacchierato quanto poco compreso. L\u2019avere o il non avere i dati diventa spesso l\u2019alibi perfetto per ogni situazione<\/b>. Peccato che i dati in s\u00e9 non servano a molto se manca la capacit\u00e0, sia tecnologica che strategica, di analizzarli e trasformarli in azioni concrete<\/b>.
\nVediamo come \u00e8 possibile farlo.<\/p>\n

Tourism Sustainability Index: come misurare la sostenibilit\u00e0 turistica attraverso i big data<\/h4>\n

DAMIANO DE MARCHI<\/b> – Destinations and Tourism Specialist, The Data Appeal Company
\nTOURISM DATA CONFERENCE<\/b> – 16.20-16.40<\/p>\n

Da tempo la sostenibilit\u00e0 \u00e8 al centro del dibattito del turismo, trovando un\u2019accelerazione dal periodo pandemico. Quello che sembra ancora mancare \u00e8 il passaggio alla pratica<\/b>, che per territori e operatori \u00e8 ancora ostico e spesso concentrato su aspetti molto specifici o marginali. Con questo intervento Damiano De Marchi illustra le metodologie e il processo che ha portato all\u2019individuazione di un indice di misurazione della sostenibilit\u00e0 turistica<\/b>, secondo molteplici declinazioni e con diversi esempi di applicazione a destinazioni italiane.<\/p>\n


\nPer partecipare, visita il sito del Tourism Summit
\n<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Il 31 marzo 2022 gli esperti di The Data Appeal Company partecipano al Tourism Summit di Rimini. 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