{"id":42468,"date":"2021-01-14T10:13:27","date_gmt":"2021-01-14T10:13:27","guid":{"rendered":"https:\/\/datappeal.io\/visit-emilia\/"},"modified":"2023-06-15T14:42:01","modified_gmt":"2023-06-15T14:42:01","slug":"visit-emilia","status":"publish","type":"post","link":"https:\/\/datappeal.io\/it\/visit-emilia\/","title":{"rendered":"Visit Emilia"},"content":{"rendered":"

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Come Visit Emilia ha rafforzato la brand identity e aumentato l\u2019efficacia del suo destination marketing grazie alla sentiment analysis<\/strong><\/h2>\n

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La sfida<\/strong><\/p>\n

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Visit Emilia vuole ottenere una panoramica completa del proprio territorio e della sua percezione agli occhi dei visitatori passati, presenti e potenziali. Fino ad oggi l’analisi del posizionamento \u00e8 stata basata solo sui dati ufficiali delle presenze, incrociati con la percezione soggettiva dei tecnici e degli operatori. Per quanto il trend cos\u00ec individuato sia in linea di massima attendibile, \u00e8 necessario affidarsi a dati oggettivi sempre aggiornati e alle valutazioni reali degli utenti delle strutture.<\/p>\n

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L’obiettivo<\/strong><\/p>\n

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Visit Emilia desidera mantenere  il totale controllo della percezione dei visitatori. Accedere a dati aggiornati in tempo reale per migliorare le azioni di marketing e comunicare al meglio con gli stakeholders. <\/p>\n

Visit Emilia infatti non deve solo promuovere e commercializzare l\u2019offerta turistica, ma anche essere promotrice di uno sforzo collegiale per costruire una destinazione attraente e competitiva con autorevolezza, efficacia ed efficienza.<\/p>\n

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Le soluzioni<\/strong><\/p>\n

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Visit Emilia utilizza Data Appeal Studio, la prima piattaforma all-inclusive di analisi territoriale che permette di comprendere a fondo la percezione reale e l\u2019opinione dei visitatori in merito ad ogni aspetto del soggiorno, analizzare i trend di mercato e prevedere l\u2019andamento dei flussi turistici.<\/p>\n

Data Appeal Studio ha offerto a Visit Emilia gli strumenti giusti per avere una visione globale dell’indice di soddisfazione dei visitatori e acquisire tutti gli elementi per interfacciarsi con gli stakeholder pubblici e privati, programmando e coordinando interventi mirati alla crescita della destinazione.<\/p>\n

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Leggi la customer story completa<\/a><\/h2>\n

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Scarica la nostra customer story su Visit Emilia per capire come le nostre soluzioni hanno aiutato la destinazione a raggiungere i suoi obiettivi.<\/p>\n

<\/p>\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"visit\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\n\t\t\t\t\t\tLeggi la Customer Story completa\n\t\t\t\t\t<\/a>","protected":false},"excerpt":{"rendered":"

Analisi, monitoraggio e gestione del territorio e della sua reputazione<\/p>\n","protected":false},"author":2,"featured_media":52931,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[548,536,531],"tags":[],"class_list":{"0":"post-42468","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-customer-stories-it","8":"category-destinazioni","9":"category-news-it"},"yoast_head":"\nVisit Emilia - Customer Stories - The Data Appeal Company<\/title>\n<meta name=\"description\" content=\"Grazie a Data Appeal Studio, Visit Emilia ha rafforzato la brand identity e aumentato l\u2019efficacia del suo destination marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/datappeal.io\/it\/visit-emilia\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visit Emilia - 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