{"id":42457,"date":"2020-10-20T11:57:40","date_gmt":"2020-10-20T11:57:40","guid":{"rendered":"https:\/\/datappeal.io\/nasce-il-fair-index-lindice-che-misura-la-percezione-dellimpegno-sociale-e-ambientale-delle-aziende\/"},"modified":"2023-06-15T14:41:57","modified_gmt":"2023-06-15T14:41:57","slug":"nasce-il-fair-index-lindice-che-misura-la-percezione-dellimpegno-sociale-e-ambientale-delle-aziende","status":"publish","type":"post","link":"https:\/\/datappeal.io\/it\/nasce-il-fair-index-lindice-che-misura-la-percezione-dellimpegno-sociale-e-ambientale-delle-aziende\/","title":{"rendered":"Nasce il \u201cFair Index\u201d: l\u2019indice che misura la percezione dell\u2019impegno sociale e ambientale delle aziende"},"content":{"rendered":"
Throughout the history of studying consumer purchasing behaviors, many have focused on the concept of risk and whether it\u2019s able to be demonstrated statistically, or if it\u2019s something that\u2019s only perceived subjectively.<\/p>\n

The increasing level of well-being and the consequent increase in the average lifespan has led individuals to reflect more, creating a heightened awareness of risk. This, in turn, feeds back to society, resulting in the demand for higher levels of security (Slovic, 1997).<\/b><\/p>\n<\/section>\n

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Titolo del paragrafo in H2<\/h2>\n<\/section>\n
In tourism, the perception of risk becomes even more important for the characteristics of a product or service. Intangibility is a key player in cost, value, distribution (mainly online) and the emotional sentiment related to a vacation or experience.<\/p>\n

Especially within the hospitality and tourism industries, consumers undergo an extensive search process. They must weigh and evaluate the value and risks of a product or service, which predominantly occurs from analyzing online reviews and the opinions of other users (Del Chiappa et al, 2018; Gursoy, 2019). <\/b>The experiences of past consumers is the leading factor of decision making \u2013 not only influencing the purchase of one hotel over another, but also impacting which destination to travel to. In fact:<\/p>\n<\/section>\n

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Titolo del paragrafo in H2<\/h2>\n<\/section>\n
In tourism, the perception of risk becomes even more important for the characteristics of a product or service. Intangibility is a key player in cost, value, distribution (mainly online) and the emotional sentiment related to a vacation or experience.<\/p>\n

Especially within the hospitality and tourism industries, consumers undergo an extensive search process. They must weigh and evaluate the value and risks of a product or service, which predominantly occurs from analyzing online reviews and the opinions of other users (Del Chiappa et al, 2018; Gursoy, 2019). <\/b>The experiences of past consumers is the leading factor of decision making \u2013 not only influencing the purchase of one hotel over another, but also impacting which destination to travel to. In fact:<\/p>\n<\/section>\n

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Titolo del paragrafo in H2<\/h2>\n<\/section>\n<\/section>\n
Reputation has a direct influence, not only on the purchasing process, but also on the way visitors approach and experience a destination. Consequently, it also impacts their involvement, such as the selection of hotels, restaurants, retail shops, cultural sites, in-destination experiences and more. Leveraging these insights is the key to success for operators and destination managers.<\/p>\n

In recent years, many have set out to aggregate, evaluate and extract insights from the billions of data crumbs that customers and visitors leave behind. Few have succeeded, providing scientific insights on customer behaviors and their perception of a product, service or destination.<\/p>\n<\/section>\n

\n\t\t\t\tThe average consumer spends 13 minutes and 45 seconds reading reviews before making a decision.<\/p>\n